WorldCat.org aims to create a global online presence for libraries with three key objectives: raising awareness of libraries, increasing their relevance by providing more access and value, and connecting users physically and online to libraries and services. The document discusses how social networking is now mainstream, with institutions like the Library of Congress and museums adopting platforms. It also notes the fastest growing demographic on Facebook is women over 55. WorldCat.org's strategy is to drive usage of libraries by connecting users to valuable library resources and services through its website.