WorldCat.org aims to create a global online presence for libraries with three key objectives: raising awareness of libraries, increasing their relevance by providing more access and value, and connecting users physically and online to library services and content. The document discusses how social networking is now mainstream, with institutions like the Library of Congress and museums adopting platforms like Flickr, iTunes and YouTube, and how the fastest growing demographic on Facebook is women over 55. WorldCat.org's strategy is to drive usage of physical libraries by connecting users to valuable library resources and services through its website.