1. Tim Lewis
1

2. About Me
2

3. Agenda
The Onboarding Process
My Retail Experience
Bayer Headquarters
My Big Idea
Final Thoughts
3

4. Learning Objectives
1. Boost sales
2. Gain a broader knowledge of my territory’s business.
3. Solve problems efficiently
4

5. The Role of a Coppertone Intern
1. Interaction
2. Maximize product distribution and placement.
3. New opportunities to increase awareness of Coppertone.
4. Point of purchase (POP) materials
5

6. r
Impact of the iPad
6

7. ARTS Touch
7

8. SPARC
8

9. • Walmart (6)
• CVS (4)
• K-Mart (2)
Northern New Jersey & New York City
9

10. Walmart
10

11. Challenges In Walmart
11

12. The Impact of Location
12

13. Walmart Coppertone Sales
13
$-
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
May June July
Coppertone Sales
2015 2016
Source: POS Data Reporting thru July 15, 2016
-44.8%
-46.4%
-47.7%

14. Walmart Coppertone Sport Sales
14
$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
May June July
Coppertone Sport
2015 2016
Source: POS Data Reporting thru July 15, 2016
-13.5%
+11.7%
+11.6%

15. CVS
15

16. CVS Coppertone Sales
16
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
May June July
Coppertone Business
2015 2016
+1.6%
+2.3%
Source: POS Data Reporting YTD thru July 16, 2016
-17.0%

17. K-Mart
17

18. Tools Used to Reflect
1. Relationships
2. Watching my work in “action.”
18

19. Shopper Marketing: June 8th
The success with Finding Dory
19

20. Visual Merchandising: June 8th
20

21. Customer Development: June 22
“Good teams have great players,
great teams have great teammates..”
21

22. Category & Shopper Solutions: June 22
“Take care, take control, take
charge…”
22

23. Executive Lunches
23
Natalie Bartner & Don Kerrigan
• Great advice for my career
• Making the most out of this
experience

24. Partnership Opportunity
• YETI has grown substantially over the past
few years
• Very popular among millenials and
hardcore outdoorsmen
• Seeking to target more “casual”
outdoorsmen as well as older generations
such as parents
24

25. The Benefits of This Partnership
• “We need to do a better job of
communicating the benefits of our
products to younger consumers..” –
Natalie Bartner
• Millenials need something tangible,
this will get them to purchase
Coppertone.
• Will make sunscreen “cool” to use
25

26. Expansion
• YETI has strong presence in
sporting goods and outdoor
retailers
• Expand distribution of
Coppertone
26

27. Product Innovation
Coppertone for the Winter Months
 Protects against chapping wind
and sun
 Wind and cold protection comfort
cream
 Lip Therapy & Lip Balm
27

28. The Impact of Being a College Athlete
• Teamwork
• Time Management
• Competition
• Never Satisfied
28

29. Final Thoughts
• Beyond Grateful for this opportunity
• Having a voice
• Culture & Teamwork
• Giving back to the community
• Learned more than I ever imagined
29

30. THANK YOU
• Scott Moore
• Shawn Fisher
• Iris Hammerman
• Mike Hagedorn
• Ariel Shaw
• Lisa Dreher
• Greg & Lindsay
• Other Interns
30

31. 31