This document discusses the use of Facebook and Twitter for student engagement and retention. It notes that Facebook started at Harvard University and is now widely used by universities to create online communities for students. Twitter is described as a 21st century virtual water cooler. The document provides advice on how to manage social media platforms by monitoring, responding to students, and asking questions. It also recommends promoting the platforms directly after student enrollment to integrate them into the school community. Benefits mentioned include fewer helpdesk inquiries, immediate feedback, and promoting goodwill.
This document outlines the creation of the Zuno brand for a high-speed train traveling between Los Angeles and Las Vegas. The brand draws influences from Russia, Italy, and China in its name, symbols, and design elements. It will feature gambling, dining, and bar cars when it launches in 2011. The name "Zuno" was derived from combining relevant words from Russian, Chinese, and Italian languages, and modified for ease of pronunciation and memorability.
The document summarizes Paul King's presentation on social media for students. It outlines the major social media platforms ("The Big Four" - Twitter, YouTube, LinkedIn, Facebook), trends in social media use, and benefits for students. King argues that social media can no longer be ignored by educational institutions and that engaging with students on platforms like Facebook provides a sense of community and reduces help desk calls.
The document discusses Vanessa Dahl's personal and educational background, including her early interest in reading and learning, becoming a mother and later pursuing higher education. It provides details of her work and volunteer experience in childcare and customer service and how her psychology coursework has influenced her career goals in clinical social work or school psychology. The resume and reflections sections further outline her qualifications and how she has applied what she has learned in her classes.
This document discusses using Facebook for student retention and community building at universities. It provides reasons for using Facebook, including facilitating communication and connections between students. It recommends creating an official university Facebook page to make announcements and share content. Managing the page involves monitoring for inappropriate posts, responding to questions, and asking questions to engage students. Facebook benefits students who are already comfortable with the platform and can promote collaboration. However, university staff must also participate on Facebook to engage with students and address any issues that arise.
This document discusses the use of Facebook and Twitter for student engagement and retention. It notes that Facebook started at Harvard University and is now widely used by universities to create online communities for students. Twitter is described as a 21st century virtual water cooler. The document provides advice on how to manage social media platforms by monitoring, responding to students, and asking questions. It also recommends promoting the platforms directly after student enrollment to integrate them into the school community. Benefits mentioned include fewer helpdesk inquiries, immediate feedback, and promoting goodwill.
This document outlines the creation of the Zuno brand for a high-speed train traveling between Los Angeles and Las Vegas. The brand draws influences from Russia, Italy, and China in its name, symbols, and design elements. It will feature gambling, dining, and bar cars when it launches in 2011. The name "Zuno" was derived from combining relevant words from Russian, Chinese, and Italian languages, and modified for ease of pronunciation and memorability.
The document summarizes Paul King's presentation on social media for students. It outlines the major social media platforms ("The Big Four" - Twitter, YouTube, LinkedIn, Facebook), trends in social media use, and benefits for students. King argues that social media can no longer be ignored by educational institutions and that engaging with students on platforms like Facebook provides a sense of community and reduces help desk calls.
The document discusses Vanessa Dahl's personal and educational background, including her early interest in reading and learning, becoming a mother and later pursuing higher education. It provides details of her work and volunteer experience in childcare and customer service and how her psychology coursework has influenced her career goals in clinical social work or school psychology. The resume and reflections sections further outline her qualifications and how she has applied what she has learned in her classes.
This document discusses using Facebook for student retention and community building at universities. It provides reasons for using Facebook, including facilitating communication and connections between students. It recommends creating an official university Facebook page to make announcements and share content. Managing the page involves monitoring for inappropriate posts, responding to questions, and asking questions to engage students. Facebook benefits students who are already comfortable with the platform and can promote collaboration. However, university staff must also participate on Facebook to engage with students and address any issues that arise.
This document outlines the creation of the Zuno brand for a high-speed train traveling between Los Angeles and Las Vegas. The brand draws influences from Russia, Italy, and China in its name, symbols, and design elements. It will feature gambling, dining, and bar cars when it launches in 2011. The name "Zuno" was derived from combining relevant words from Russian, Chinese, and Italian languages, and modified for ease of pronunciation and memorability.
The document outlines WSI-OTEN's social media and e-marketing strategies. It discusses using platforms like Facebook, Twitter, blogs and YouTube to improve the organization's brand awareness and drive traffic to its website. Key metrics like website visitors and enrolments have increased since implementing these strategies. Content is provided for social media posting and videos are suggested as a way to promote the organization through viral marketing.
Presentation on How Facebook is being used in an online teaching learning environment @ Australia's largest online learning RTO. Includes research on Educational Benefits
This document discusses using social media to enhance learning through collaboration, sharing resources and stories, and building communities. It notes that social media can bring learning to life and promote an online balance of learner, content, and expert interaction. Facebook in particular is highlighted as a leading way to foster informal, easy-to-use, mobile learning through sharing, communication, collaboration and communities.
Social Media In Vocational Distance EducationPaul King
This document discusses using social media at OTEN (Open Training and Education Network). It outlines the major social media platforms used, including Twitter, YouTube, LinkedIn and Facebook. OTEN has over 30 Facebook pages and uses Facebook to engage with and respond to students. The document encourages educators to use social media to connect with students and provides some helpful URLs for using Facebook in the classroom.
This document summarizes a Google AdWords campaign for WSI. It discusses how advertisers can target keywords to trigger ads that appear on the search results page. It also covers topics like click-through rate (CTR), ad position, cost per click (CPC), keywords, ad text, and conversion tracking. Metrics for WSI's OTEN, Uni, and late enrolment campaigns are provided, showing results like average CPC of $0.77 and a late enrolment campaign that reached 4,330 users at a cost of $0.64 per click.
This document outlines the creation of the Zuno brand for a high-speed train traveling between Los Angeles and Las Vegas. The brand draws influences from Russia, Italy, and China in its name, symbols, and design elements. It will feature gambling, dining, and bar cars when it launches in 2011. The name "Zuno" was derived from combining relevant words from Russian, Chinese, and Italian languages, and modified for ease of pronunciation and memorability.
The document outlines WSI-OTEN's social media and e-marketing strategies. It discusses using platforms like Facebook, Twitter, blogs and YouTube to improve the organization's brand awareness and drive traffic to its website. Key metrics like website visitors and enrolments have increased since implementing these strategies. Content is provided for social media posting and videos are suggested as a way to promote the organization through viral marketing.
Presentation on How Facebook is being used in an online teaching learning environment @ Australia's largest online learning RTO. Includes research on Educational Benefits
This document discusses using social media to enhance learning through collaboration, sharing resources and stories, and building communities. It notes that social media can bring learning to life and promote an online balance of learner, content, and expert interaction. Facebook in particular is highlighted as a leading way to foster informal, easy-to-use, mobile learning through sharing, communication, collaboration and communities.
Social Media In Vocational Distance EducationPaul King
This document discusses using social media at OTEN (Open Training and Education Network). It outlines the major social media platforms used, including Twitter, YouTube, LinkedIn and Facebook. OTEN has over 30 Facebook pages and uses Facebook to engage with and respond to students. The document encourages educators to use social media to connect with students and provides some helpful URLs for using Facebook in the classroom.
This document summarizes a Google AdWords campaign for WSI. It discusses how advertisers can target keywords to trigger ads that appear on the search results page. It also covers topics like click-through rate (CTR), ad position, cost per click (CPC), keywords, ad text, and conversion tracking. Metrics for WSI's OTEN, Uni, and late enrolment campaigns are provided, showing results like average CPC of $0.77 and a late enrolment campaign that reached 4,330 users at a cost of $0.64 per click.