2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Tiger Woods Analysis from Lift9
1. Tiger Woods: before and after
Image: Nevada tumbleweed
The Impact on his sponsors.
2. A look back and today
Scan of social
media
conversations
Sentiments Timeframes
• Gender • Peak of
Differences Scandal
• Brands • One month
• Today later
4. Tiger’s Scandal: Tiger Woods mentions by day
Search Results by Day
12/8: Tiger’s mother in
law rushed into hospital
1800
12/3: Conversations
1600 increased after the
day Tiger issued his
1400 public statement
1200
1000
800
600
400
200
0
12/6
12/13
12/1
12/2
12/3
12/4
12/5
12/7
12/8
12/9
11/21
11/22
11/23
11/24
11/25
11/26
11/27
11/28
11/29
11/30
12/10
12/11
12/12
12/14
12/15
12/16
12/17
12/18
Total:19082 (11/21/2009 - 12/18/2009)
• Total result: 19,082
• Spike day: December 03rd, 2009
• Most mentions in: California and Washington
5. Where did the conversations occur?
6983
7000
5378
6000
5000
4000
2367
3000
1720 1499
2000 952
1000 183
0
Microblog Mainstream Blog Video/Photo Message Social Wiki
Sharing Board/Forum Network
Total of all 19082
SOCIAL MEDIA TYPE
Microblog: 37% Twitter is the leading share of voice, however,
Mainstream: 28% ~80% of tweets are links to videos, blogs or
Blog: 12%
Video/photo sharing: 9%
mainstream news.
Forum: 8% Twitter being used more to spread news
Wiki and social network: 6%
6. Sample comments and sentiment
i look up to tiger woods now... cuz he's the man -
(YungRayDaGod)
: “By cheating on his wife, especially in such a Well, at least Tiger has begun telling the truth, after
disgusting and complete way, Tiger has utterly a week of stonewalling!
spoiled the last sport that had generally been
considered a sport of gentlemen (and gentle
women, of course). After all, cheaters are cheaters.
Twitter sentiment for
“He is sorry, that is it? I don't care who you are, you Tiger Woods
don't cheat on your spouse, and just say sorry. That is
neutral negative positive
too easy. Committing adultery is the ultimate betrayal. I
don't care who you are. No one takes their vows serious 4%
anymore.” 29%
67%
Tiger Woods is the first person in
history to run his car into a hydrant
and set himself on fire
(BlakeBeus)
Strongly negative sentiment –
even the positives are suspect.
A porn film is being made about Tiger Woods'
recent transgressions entitled Tiger's Wood. Porn
companies = the underrated kings of satire.
- (mouzone)
7. Top Forums: CBS Sport Forum - Golf
20 combined Polls Sentiment
20 polls about Tiger Woods Affair, mainly about his performance for Neutral Negative Positive
next season and predicting his family situation. 4%
More Negative votes than Positive 29%
Poll Title Votes POS NEG NEU 67%
"I am still a friend, Tiger!" 40 25% 68% 8%
“Your opinion of Tiger Woods?” 51 38% 55% 8%
: “…I am still your friend, Tiger,
because of what you have done for
“Tiger's 2010 Golfing Performance/Competitiveness” 2 0% 100% 0%
golf, for the whole sporting industry,
“Tiger's "transgression" impact” 52 42% 58% 0% for the whole golf and sports
fraternity, for a good decade!
“ACCENTURE Drpos Tiger Woods...!!!!!” 4 0% 100% 0%
“Tiger cheated ____ times” 31 3% 97% 0% “Tiger probably will surpass Jack's 18
majors and Sam Snead's 82 PGA
“If TIGER's trysts FATHER any CHILDREN...will Elin” 6 17% 83% 0% Tour wins, but until he grows up and
displays the sportsmanship expected
of a true golfer, Jack will still be the
greatest golfer of all time.”
8. YouTube: Voicemail leaked
Most viewed video:
Total videos related: 156 Tiger Woods Voicemail Slow Jam Remix
Total comments: 7,157 http://www.youtube.com/watch?v=OEko
Total views: 3,362,185 maBTppY
by halfdaytoday
(1,235,221 views – 2017 comments)
“Voicemail” videos comments
Hey back off why don't you guys leave Tiger Sentiment
alone . He is the best athlete in the world . positive negative neutral
Very calm on the court and doesn't 3%
disrespect his opponents. (spades57) 8%
“Not only have I lost respect for tiger
because of his lack of moral guidelines, but 89%
I have also come the realization that he
to
really isn't that great of a golfer.
9. Most viewed YouTube video
Most viewed video is actually not from the U.S. PR efforts should be international
Total videos related: 28 Most viewed video:
Total comments: 1,660 【蘋果動新聞】伍茲深夜撞車 老婆破窗救夫 疑點重重
Total views: 3,111,170 http://www.youtube.com/watch?v=7i5FlC1MpkE
by ma19kuso
(2,337,534 views – 787 comments)
He's a great golfer but I don't care for him as a
person. I'd rather have someone with some class and Taiwanese animation videos
professionalism be considered the best at something, Comments Sentiment
not someone known for his infidelities. He's become
an embarrassment to the sport of golf, rather than a Pos Neg Neu
good ambassador that everyone thought he was. 4%
17%
Tiger islittle rude elitist punk. He
a
deserves what he got…I have no 79%
respect for the billionaire punk
who needs to grow up. I hope Nike
and others dump him. I won't buy
their products
10. Gender Sentiment: Elin hitting Tiger
Sentiment on the topic of Elin hitting Tiger
Male Sentiment From 1,143 opinions Female Sentiment
Neutral Negative Positive Neutral Negative Positive
9% 9%
31% 37%
82%
32%
Although negatives = positives for both genders, Women definitely have
an opinion on this subject. However, most men are neutral.
11. Gender Sentiment: Media
What do people think of all the attention? Who is more tired of Tiger news?
female
23%
19%
34% Tired of news
Tired but still concerned male
47% 77%
Media/Public has the right
to know
Among the 19% who are really tired of
the news, male authors significantly
outnumber female ones.
12. Tiger Woods’ sponsors
Tiger Woods' brands conversations Tiger Woods w/Nike Sentiment
Tag heuer
Positive Negative Neutral
6%
Nike
Gillette 29% 10%
21%
25%
Gatorade 65%
Accenture
22% 22%
Total of 2,003 conversations talking about Tiger and his sponsors
•Conversations about Tag Heuer, Gillette and Accenture only grew after the companies made their
own official statements
•The story is different for Gatorade and Nike. These brands are mentioned as soon as the news
about Tiger appeared. Many of the conversations use the brand’s slogans “Just do it” and “Is it in
you?” to make jokes about the story.
•Elin using a non-Nike forged iron to hit Tiger caused even more jokes about Nike.
14. Comparison of Brand mentions
53%
Electric Art
0%
3%
At&t
0%
14%
Gatorade
22%
1%
Gillette
21%
0%
Tag heuer
6%
7%
Accenture
22%
8%
Nike
29%
0% 10% 20% 30% 40% 50% 60%
1/1 - 14/1 11/21 - 12/18
Brand mentions changing over time.
Electronic Arts recently put out a survey on what
customers thought about Tiger Woods.
15. Tiger Woods and Nike
Nike Sentiment 11/21 - 12/18 Nike Sentiment 1/1 – 1/14
Pos
Pos 17%
Neu
10% 45%
Neg
25%
Neg
Neu 38%
65%
Nike mentions have decreased significantly, however,
opinionated conversations are growing.
From 11/21 -12/18: 29% of conversations talked about Tiger Woods and
Nike
From 1/1 – 1/14: Only 8% of conversations talking about Tiger Woods
and Nike
16. Twitter Sentiment…Then and now?
Twitter Sentiment 11/21 - 12/18 Twitter Sentiment 1/1 – 1/14
Pos
4%
Neu
29% Pos Neu
13% 16%
Neg
67%
Neg
71%
One month later, still highly negative. However, the percentage of positive
tweets increased due to Russell Simmons tweeting about Tiger Woods
donating to Haiti relief efforts. However, this news also caused an
increase in negative mentions as many people doubted (and snubbed)
Tiger’s intentions.
17. Conclusions
Although it’s been one
month since the story It will take quite a
broke, public while for Tiger to
sentiment is still repair his image.
strongly negative.
Former sponsors that Brands that continue
have distanced to associate with
themselves have Tiger still have an
returned to prior unusually high
brand sentiments. negative sentiment.
18. Thank you
For more information
Seattle please contact:
PO Box 4025
Seattle, WA 98104 Warren Sukernek
info@lift9.com 206.601.1610
warren.sukernek@lift9.com