..

9. The new content crushing iPhone’s 5GEE. Are you?
Bristol’s set for serene streaming on 5GEE. Are you?
Kyle’s slaying games on his commute with 5GEE. Are you?
The Samsung S20’s saying laters latency on 5GEE. Are you?
Glastonbury’s super connected 5GEE. Are you?
Mo’s in for some box-set blasting on 5GEE. Are you?
Edinburgh’s enjoying internet in an instant on 5GEE. Are you?

10. We’re 5GEE
Nora’s 5GEE Liverpool’s 5GEE No 23’s 5GEE That
bus’s 5GEE Adele’s 5GEE Scooby Doo’s 5GEE
Fortnite’s 5GEE Edinburgh’s 5GEE Tarmac’s 5GEE
The Pier’s 5GEE COD_Crusherr19’s 5GEE Ed’s 5GEE
Shipston United’s 5GEE Wembley’s 5GEE Lido’s
5GEE Kite’s 5GEE The Ice Cream Man’s 5GEE
Are you?

11. PETE’S 5GEE
AREYOU?
LILY’S 5GEE
AREYOU?
KLOPP’S 5GEE
AREYOU?
BRISTOL’S 5GEE
AREYOU?
N00BSL4Y3R’S
5GEE AREYOU?
THEY’RE
5GEE AREYOU?

12. JOSH & SAM ARE
5GEE AREYOU?
SPONGEBOB’S
5GEE AREYOU?
THESE LOT ARE
5GEE AREYOU?
NO.1’S 5GEE
AREYOU?
SAMSUNG S20’S
5GEE AREYOU?
LISBURN’S
5GEE AREYOU?

15. 1.34 AM
ALICE’S
5GEE
9.23 PM
DAVE’S
8.24 AM
MARK’S
5GEE
11.45 AM
BEN’S
5GEE
4.59 PM
SANJID’S
5GEE
Whatever time of day it is, 5GEE is busy working. Whether it’s game slaying commutes or
just helping with bedtime for the little ones, it’s feels great to be on 5GEE all day, everyday.
You can hear about the farmer
with their 5GEE farm of the future.
He’s got real time soil monitoring
and connected tractors.
Our story focuses on the hairdresser
who’s created apps that allow you to try
on a haircut before you get it.
OUR 24/7 STORIES

16. SIX STORIES.
24 HOURS.
EveningMorning

17. LUNIZ -- IGOT 5GEEON IT
(FT. THE MILKMAN)
We’ll create a series of 3-6s films, demonstrating how 5GEE is being used in
unconventional ways. They’ll be quirky, original and disruptive in a category
filled with confusing jargon and case studies no-one can relate to.
+

18. FARMERS ARE
5GEE. AREYOU?
A farm just outside one of our cities
is already using 5GEE. Farming never
looked so cool. MORNINGS ARE
5GEE. AREYOU?
A fleet of milkmen are using 5GEE to
deliver their product on time without
roadworks spoiling your morning cuppa.
COACHES ARE
5GEE. AREYOU?
HAIRDRESSERS
ARE 5GEE. AREYOU?
An overly enthusiastic dad is using
5GEE to take pitch-side monitoring
to the next level.
A hairdresser is using an AR screen
for their clients to try out their new
style before they fully commit.

19. Just me, tweeting something so it looks
nice and busy. Funny ain’t it.
12.32PM. Tamia’s using super connected
5GEE to let her customers see what their new
doo with look like before they get it. Blonde?
Brunette? Fro or no? Tamia’s 5GEE. Are you?
Someone else on Facebook talking about
something else. Probably Brexit, or cats, or
both. But yeah, someone else writing.
12.32PM. Tamia’s using super connected
5GEE to let her customers see what
their new doo with look like before they
get it. Fro or no? Tamia’s 5GEE. Are you?
iMessage
What do you put in a fake twitter post
12.32PM
TAMIA’S 5GEE.
AREYOU?
12.32PM
TAMIA’S 5GEE.
AREYOU?
EE
Not EE
EE @ee
EE @ee
Some twitter user @GenericGreg
Sponsored
Sponsored by EE
12.32PM
TAMIA’S 5GEE.
AREYOU?
HOWOUR
STORIES
STRETCH
Tamia’s super connected hairdressers is 5GEE. Are you?
12.32PM
TAMIA’S USING
SUPERCONNECTED,
LAG BUSTING, DATA
CRUSHING 5GEE.
AREYOU?
12.32PM. Tamia’s using super
connected 5GEE to let her customers
see what their new doo with look
like before they get it. Blonde or
brunette? Fro or no?
Tamia’s 5GEE. Are you?
F A C E B O O K T W I T T E R
M M S
E M A I L I N S T A G
Y O U T U B E

20. 08.43AM
THE COMMUTE’S
5GEE. AREYOU?
18.32PM
iPHONE’S 5GEE.
AREYOU?
23.09PM
EDINBURGH’S 5GEE.
AREYOU?
THECOMMUTE’S 5GEE.
AREYOU?
The daily grind is starting, people and
devices are flooding the buses and trains
as people go to work. Our 5GEE network is
holding strong though.
iPHONE’S 5GEE.
AREYOU?
You’re at Wembley, it’s the last penalty of
the play-off final. We follow the guy who’s
streaming it live with zero latency to
their friend who’s at home. It’s scored, the
crowd goes wild.
EDINBURGH’S 5GEE.
AREYOU?
It’s dusk, the hustle and bustle of the
city is over. We follow the people of
Edinburgh who are using 5GEE on
their journey’s back home.
12.32PM
RICO’S 5GEEON
THE S20. AREYOU?
OUR SAMSUNG
S20 FLASH SALE
FINISHES AT 1PM
Our network is 5GEE
ready. Are you?
12.32PM
OUR STORIES
WEAVE INOUR
PRODUCT BENEFITS

23. GLASTO’S 5GEE
AREYOU?

24. Can’t make the biggest event of the year?
We’re bringing Glastonbury to your front room
like never before. Live and exclusively to EE
customers.
Our AR stream puts you right in the middle of
the biggest stages at Glasto. Whether that’s
on 4G or 5GEE. 4G customers will get to
watch the headline acts but those on 5GEE
get access to all the stages, all weekend long.
BRINGING THE
MAIN STAGE TO
EE CUSTOMERS

25. 4G IS
GREAT
5GEE IS
AMAZING
M O R E L A T E N C Y
R E Q U I R E D
H I G H E R C A P A C I T Y
N E E D E D
We’ll give everyone access to our AR filter.
But EE customers with 5GEE get the full experience.

26. OUR
HEADLINE
ACTS
We’ll seed our filter out to
influencers and invite them
to try the experience first.
We could even tap into some
of EE’s Rising Stars.

27. Our bespoke invite to the experience
will slot straight into festival culture.
We know 480,000 people are excited
about both 5GEE and Glasto so this is
perfect for them. They’ll get the iconic
wristband with an EE makeover.
EXCLUSIVE
INVITES FOR
EE CUSTOMERS

28. We create a bespoke set for
EE customers. We won’t tell
anyone, until the day. Then
they’ll get a text inviting them
to a secret performance.
How about a binaural audio
experience for EE customers
to walk-through? Or even, a
meet & greet with the UK’s
no.1 acts.
EXCLUSIVE FOR
GLASTO-GOERS

29. F R A M E T W O F R A M E T H R E E F R A M E F O U R
ENJOY
TAY-TAY
STRAIGHT
FROM YOUR
SOFA-SOFA
Not heading to Glasto this year? Don’t fear,
now that the festival’s super 5GEE connected,
so are you! Our AR filter puts you right into
the thick of the Pyramid Stage, without any
worry about trying to find the toilet. https://
bit.ly/39MQbOf
EE
Sponsored
IMAGINE
GLASTO
WITHOUT
ALL THE
MUD
Hitting on human moments from
Glasto’s past, we’ll target EE customers
telling them you can now visit the
Pyramid Stage without all that hassle.
EE GETS SOCIAL

30. Everyone on EE’s invited,
wristband or not. Using
Apple Business Chat and
Rich Communication
Services for Android,
we’re able to chat to our
customers like never before.
Answering questions they
may have and announcing
acts just as they go live.
EE ON
ABC AND
RCS Okay thanks
What time’s Paul McCartney on?
EE EE
Hey Jude, or should we say, hey
Callum. Macca’s hitting the Pyramid
Stage around 9.00 tonight. And you
can be there thanks to 5GEE. Our
AR filter brings the super connected
festival to you. Check it out below. CALLUM. THIS IS NOT A DRILL.
Taylor Swift is only. One. Minute.
Away. from going live. Click below
to get yourself in the crowd live
on 5GEE.
https://bit.ly/39MQbOf
Here comes the...way to watch
Sir Paul from your living room
And how do I watch it?
SWIFT
ARMY.
THIS ISYOUR
ONE MINUTE
WARNING

31. EE THROUGH
THE AIRWAVES
SPOTIFY TARGETED RADIO 15”
Fade in Taylor Swift singing ‘Bad Blood’ Live
SFX: Glastonbury crowd
SFX: An oven door closing, cutting through the
crowd noise. We hear a toddlers rattle too.
A doorbell inturupts and Taylor abruptly stops
singing.
VO: Bring Glastonbury home with you when you
upgrade to 5GEE on the UK’s no.1 network.
We’re 5GEE. Are you?
We’ll use smart targeting to let
music lovers with EE know about
our new Live experience,

32. We’ll create social content including a
short social-docu series following five
generations and how they’re using
5GEE at Glastonbury.
From little Timmy who’s using it to
dominate lobbies in Fortnite, to nan
who’s stepping into a VR pod for the
first time.
5 GENERATIONS
AT GLASTO

33. COVENTRY’S 5GEE
AREYOU?

34. LONDON EDINBURGH BIRMINGHAM B
MANCHESTER CARDIFF CHELMSFO
BRISTOL COVENTRY LEICESTER LIVE
GLASGOW HULL LEEDS LICHFIELD L
NEWCASTLE NOTTINGHAM SALFORD S
SUNDERLAND WAKEFIELD WOLVERHA
ASHTON-UNDER-LYNE BIRKENHEAD B
CASTLEREAGH CHATHAM CHESHUNT C
(NOTTS) CLYDEBANK DARTFORD DINN
DUDLEY GILLINGHAM GRAYS GUILD
HAMILTON HARLOW HODDESDON HUDD
KIMBERLEY KINGSTON-UPON-THAM
LOUGHBOROUGH LOUGHTON MAIDS
MILNROW NORTHAMPTON NORTH SH
OLDHAM POTTERS BAR PLYMOUTH ROC
ROCHESTER ROMFORD ROTHERHAM R
(WEST MIDLANDS) SOLIHULL SOUTH S
STAINES-UPON-THAMES STEVENAGE SU
With 5GEE bringing people together like never
before, we’ll use this interconnectivity to get
newly enabled EE cities winning big.
An EE customer in one city will work together
(in real time) with another in a different city to
put 5GEE to the test. Live.
CONNECTING
OUR CITIES
COVENTRY
PLYMOUTH

35. Teamwork makes the dream work. Buckle
up as you and someone in a different
5GEE enabled city work together with
zero latency to win big.
Your task? Race 5GEE.
One person controls the car. Blindfolded.
One person directs them.
One can’t work without the other.
Reckon you can connect with someone
you’ve never met to beat 5GEE?
THE 5GEE
CHALLENGE

37. TILT
HEAD
TO
STEER
>
>
We’ll create a bespoke AR filter that
allows people to control their vehicle
with head-tracking software.
To make it around the track, all
you’ve got to do is tilt your head
from left to right.
If you make it onto the leaderboard,
you could be in with a chance of
winning a 5GEE handset.
DRIVING
IN AR
Hosted on Instagram, targeted to EE customers

38. EE
We’ve just launched 5GEE.
And to celebrate, we’re giving
you the chance to win a brand
new 5GEE handset. All you’ve
got to do is pop down to the
city center and put yourself in
the driving seat of our 5GEE
connected experience.
Good luck.
5GEE HAS
ARRIVED
INCOVENTRY
MMS

39. WEMBLEY’S 5GEE
AREYOU?

40. The Community Shield kicks off
later in the year - we’ll create a 5GEE
experience at Wembley for
EE customers.
With VIP tickets and 5GEE ready
devices on arrival, we’ll give winners
the chance to take a penalty at half
time all through the power of 5GEE.
90,000 people? No problem.
A 5GEE
HALF-TIME

41. FORTNITE’S 5GEE
AREYOU?

42. BATTLE THE
BEST ESPORTS
GAMER FROM
ACROSS THE UK
Think you’ve got what it takes to challenge the
best in the business? We’re powering up EE gamers
across the UK play one of the world’s best eSports
gamers at Fortnite, to find out.
The catch? They’re in a secret location in one of
our 5GEE cities. You find out where, you’ll win big.

43. AFTER HOURS @ EE
5:30pm 6:30pm

44. Just me, tweeting something so it looks
nice and busy. Funny ain’t it.
Ninja is somewhere in the UK whooping
EE customers at Fortnite. If you can
work out where he is, you’ll win an
iPhone 12. Comment your guesses
#Were5GEE #WheresNinja
First to find him
wins an iPhone 12
What do you put in a fake twitter post
EE @ee
Some twitter user @GenericGreg
Sponsored by EE
WHERE’S
NINJA?
FOR THOSE
AT HOME
As our live stream plays out, people on social will
have to decode clues to work out which 5GEE city
our gamer is in. The first person to guess will win a
5GEE handset. We’ll aim to have them off the coast
of Liverpool in a decked out boat.
X
EE
4 hours in and nobodies got close
to Ninja’s location. Fine then,
we’ll give you a clue. He’s in a
city of people, bugs and beatles.
#Were5GEE #WheresNinja
OUR 5GEE’S
LOCKED AND
LOADED.
AREYOU?

45. We’ll document the whole day and push out our content the next.

46. PLAY THE
BEST IN THE
GAME, LIVE
ON 5GEE.
EE
This time next week, Ninja will
be live playing Fortnite and 5GEE
customers like you, can join him.
So fill your backpack, load your
weapon, and parachute into a
game with the best around.
https://bit.ly/39MQbOf
GAMERS,
NINJA’S
CRUSHING
FORTNITE
ON 5GEE.
AREYOU?
EXCITING THECROWD
Our MMS’s will use relevent language
targeted at gamers, pushing people
towards the event.
F R A M E T W O F R A M E T H R E E

47. The push notifications can get EE
customers excited about livestream.
Both pre and post the actual event.
Wednesday, August 5
MYEE
EE Gamers. NINJA’S IN FORTNITE WAITING FOR YOU!! Jump
into a game with him right now with lag killing, buffer abolishing,
battle royale crushing 5GEE
PUSHING
EECUSTOMERS
TO THE GAME
5:55

48. We’ll invite gaming influencers and
VIP customers to join in with our event
by sending a bespoke EE controller.
AN INVITATION
YOU’LL (ALMOST
DEFINITELY)
TELLYOUR
MATES ABOUT

49. Known for it’s huge obscure
balloons, we’ll create our own and
float it across one of the cities
already equipped with 5GEE.
EE customers who snap a pic and
share on Twitter get a data boost
added to their plan.
THE BRISTOL
BALLOON
FIESTA’S 5GEE
AREYOU?

52. INTRODUCING THE NEW
MAKE-YOUR-MATES JEALOUS
iPHONE 12 WITH 5GEE
THE NEW IPHONE’S
5GEE. AREYOU?
SUB: The new iPhone 12 is now 5GEE!
PRE: Are you?

53. Did you mean, Samsung 5GEE?
You get packing, we’ve got the 5GEE covered.
We’ll take over search results for people
looking into 5G. Correcting them to what
what they obviously meant: 5GEE.
DIDYOU
MEAN 5GEE?

54. People crave a connection at all times.
It’s a common habit to always be on the
lookout for a wi-fi network to piggy-back
onto.
To talk to people at this moment,
we’ll create a public wi-fi network
for passengers on the King’s Cross to
Cambridge line that spells it out (We
have strong 5GEE along that route). It’ll
be unlocked and totally 5GEE. Then, it’ll
signpost you to how you can get 5GEE,
direct you to the nearest store or book a
call direct.
LOOKING FOR
5GEE?
Looking for a
Wi-fi
connection that’s
fast, even here?
You’re ready for 5GEE

55. EXTRA IDEA

56. Known for it’s huge obscure
balloons, we’ll create our own and
float it across one of the cities
already equipped with 5GEE.
EE customers who snap a pic and
share on Twitter get a data boost
added to their plan.
THE BRISTOL
BALLOON
FIESTA’S 5GEE
AREYOU?