Red Bull leads other brands in leveraging athlete sponsorships through digital media. [1] Red Bull's Facebook page features an embedded app that compiles athlete posts, and it celebrates athlete birthdays. [2] Red Bull creates mini-series and signature shows for athletes broadcast on TV and online. [3] In contrast, Nike's athlete pages lack depth and interactivity. Marmot encourages athlete personal presence on social media and blogs. Keen recruits ambassadors including recreational athletes and activists.
BioSteel is a sports nutrition company founded in 2004 that produces premium hydration and recovery products. Their flagship product is their High Performance Sports Mix, which is a sugar-free and caffeine-free electrolyte drink. BioSteel was created by Matt Nichol to provide natural products for athletes and focuses on high quality ingredients. They have grown organically over time and now sponsor many professional athletes across various sports.
Red Bull is proposing to diversify into the energy snack bar market with a new product called "Bull Bites". The marketing plan outlines introducing 3-square mini energy bars in existing Red Bull flavors. It analyzes the growing snack bar industry and Red Bull's strengths as well as opportunities to expand. However, over-reliance on energy drinks is also identified as a weakness. Main competitors like Clif Bars and Kashi are examined in terms of their market share, positioning, pricing, and distribution. The proposal recommends Bull Bites to help secure Red Bull's future growth.
Transgenic goats have been genetically engineered to produce spider silk proteins in their milk by incorporating genes from dragline spiders. The silk proteins are then purified from the milk and spun into fibers using wet-spinning techniques. This "Biosteel" material produced from transgenic goat's milk is strong yet lightweight, and has potential applications as surgical sutures, fishing lines, body armor, and other materials currently made from less sustainable sources. Researchers are also exploring producing similar polymers from hagfish slime as another avenue for creating strong, biodegradable fibers inspired by natural materials.
Nike was founded in 1964 and is now a global leader in athletic footwear and apparel. Headquartered in Oregon, Nike employs over 26,000 people worldwide. Known for its iconic swoosh logo and "Just Do It" slogan, Nike has cultivated an image of excitement, innovation and athleticism through sponsoring major sporting events and iconic athletes. While facing competition from brands like Adidas and Reebok, Nike has maintained the largest market share in the sports industry through strong branding and performance products.
Reebok is a sportswear company founded in England in 1895 that is now headquartered in Massachusetts. It produces sportswear and footwear and is owned by Adidas. Reebok aims to provide higher quality products at lower costs than competitors through broader product lines that appeal to consumers. Its product line includes shoes, apparel, sports equipment, exercise products, and personal grooming items. Reebok seeks to inspire athletes while maintaining high product standards and taking creative risks through its marketing.
Reebok is a sportswear company founded in England in 1895 that is now headquartered in Massachusetts. It produces sportswear and footwear and is owned by Adidas. Reebok aims to provide higher quality products at lower costs than competitors through broader product lines that appeal to consumers. Its product line includes shoes, apparel, sports equipment, exercise products, and personal grooming items. Reebok seeks to inspire athletes while maintaining high product standards and taking creative risks through its marketing.
It’s in your blood. You can’t help it. You can’t explain it. You see an open slope and you have to bomb it. You are a speed freak. There is no cure. But there is a support group.
"I think it's just stoking passion," said Nyman. "It's just firing the kids up. I think there's a perception of ski racing as a very serious sport, but it's fun, man. If you break it down, all we're searching for is speed."
- Steven Nyman U.S. Ski Team member and Olympian
The document proposes a social media campaign to increase brand awareness for Reebok's Easytone and Runtone shoes. The campaign theme is "15 minutes to train" and will use Facebook, Twitter, YouTube, AdWords, and public relations. On YouTube, people can submit videos of themselves exercising or moving in the shoes for a chance to win a monthly hosting spot. Metrics of success include engagement on social media platforms and views of the website and YouTube videos.
BioSteel is a sports nutrition company founded in 2004 that produces premium hydration and recovery products. Their flagship product is their High Performance Sports Mix, which is a sugar-free and caffeine-free electrolyte drink. BioSteel was created by Matt Nichol to provide natural products for athletes and focuses on high quality ingredients. They have grown organically over time and now sponsor many professional athletes across various sports.
Red Bull is proposing to diversify into the energy snack bar market with a new product called "Bull Bites". The marketing plan outlines introducing 3-square mini energy bars in existing Red Bull flavors. It analyzes the growing snack bar industry and Red Bull's strengths as well as opportunities to expand. However, over-reliance on energy drinks is also identified as a weakness. Main competitors like Clif Bars and Kashi are examined in terms of their market share, positioning, pricing, and distribution. The proposal recommends Bull Bites to help secure Red Bull's future growth.
Transgenic goats have been genetically engineered to produce spider silk proteins in their milk by incorporating genes from dragline spiders. The silk proteins are then purified from the milk and spun into fibers using wet-spinning techniques. This "Biosteel" material produced from transgenic goat's milk is strong yet lightweight, and has potential applications as surgical sutures, fishing lines, body armor, and other materials currently made from less sustainable sources. Researchers are also exploring producing similar polymers from hagfish slime as another avenue for creating strong, biodegradable fibers inspired by natural materials.
Nike was founded in 1964 and is now a global leader in athletic footwear and apparel. Headquartered in Oregon, Nike employs over 26,000 people worldwide. Known for its iconic swoosh logo and "Just Do It" slogan, Nike has cultivated an image of excitement, innovation and athleticism through sponsoring major sporting events and iconic athletes. While facing competition from brands like Adidas and Reebok, Nike has maintained the largest market share in the sports industry through strong branding and performance products.
Reebok is a sportswear company founded in England in 1895 that is now headquartered in Massachusetts. It produces sportswear and footwear and is owned by Adidas. Reebok aims to provide higher quality products at lower costs than competitors through broader product lines that appeal to consumers. Its product line includes shoes, apparel, sports equipment, exercise products, and personal grooming items. Reebok seeks to inspire athletes while maintaining high product standards and taking creative risks through its marketing.
Reebok is a sportswear company founded in England in 1895 that is now headquartered in Massachusetts. It produces sportswear and footwear and is owned by Adidas. Reebok aims to provide higher quality products at lower costs than competitors through broader product lines that appeal to consumers. Its product line includes shoes, apparel, sports equipment, exercise products, and personal grooming items. Reebok seeks to inspire athletes while maintaining high product standards and taking creative risks through its marketing.
It’s in your blood. You can’t help it. You can’t explain it. You see an open slope and you have to bomb it. You are a speed freak. There is no cure. But there is a support group.
"I think it's just stoking passion," said Nyman. "It's just firing the kids up. I think there's a perception of ski racing as a very serious sport, but it's fun, man. If you break it down, all we're searching for is speed."
- Steven Nyman U.S. Ski Team member and Olympian
The document proposes a social media campaign to increase brand awareness for Reebok's Easytone and Runtone shoes. The campaign theme is "15 minutes to train" and will use Facebook, Twitter, YouTube, AdWords, and public relations. On YouTube, people can submit videos of themselves exercising or moving in the shoes for a chance to win a monthly hosting spot. Metrics of success include engagement on social media platforms and views of the website and YouTube videos.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
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Thule competitiveanalysis(jrs)
1. Analysis of Best Practice: Leveraging Athlete
Sponsorships Through Digital Media
May 29th, 2012
2. Best Practice Comparison: Leveraging
Athlete Sponsorships through Digital Media
Brands Identified:
• Teva
• Red Bull
• Nike
• Marmot
• Keen Footwear
• Patagonia
• K2
• Clif Bar
4. Competitive Brand Messaging
• Teva- Live Better Stories
• Red Bull- Gives You Wings
• Nike- Life Is A Sport. Make It Count
• Marmot- Gear provider for extreme outdoor
pursuits.
• Keen Footwear- Recess is Back
• Patagonia- Providing equipment for the outdoor
enthusiast through sustainable practice.
• K2- Athlete driven snowsports company
• Clif Bar- Food.Play.Soul.
8. TEVA: Facebook Teva’s page is inviting and full of
interesting content. It makes you feel
as though you are preparing go to their
next awesome event, whether it is the
Teva Mountain Games in Vail, or a
casual memorial day celebration.
Embedded Youtube App page links directly to
Teva’s collection of Videos.
Announces new additions to
their team of athletes.
9. Teva Cross-Promotes with its Athlete’s
other sponsors
Many of Teva’s athletes have
multiple sponsors.
Teva often associates with its
athletes’ other sponsors.
Even when they are not a
primary sponsor, Teva
recognizes and promotes
progressive events in the
outdoor sports scene. This
gives the impression that
Teva is associated with
anything adventurous, and
ready to take part in the
fun
10. Teva’s Athletes are Activists
Teva’s athletes go beyond
competition. They show an
active passion for their
environment.
Pro Kayakers paired with
singers/activists defending
their environment
Teva is noticeably purpose
driven towards sustainability.
They do a great job of
advocating this purpose
through the actions of their
athletes. Through activism-
based media, athletes connect
with the consumer on a level
much deeper than what can be
gained through shoe sales.
11. TEVA: Athlete Presence on Youtube
Teva categorizes athlete videos by sport and includes
links to the athlete’s individual YouTube channel
12. TEVA: Website
The Teva Tribe: Across multiple
disciplines, Teva’s athletes are
obsessed with fulfilling Teva’s
mantra-
Live Better Stories.
Demonstrates how athletes
connect with the brand’s core
vision.
NOTE* ALL LINKS FROM THIS
PAGE ARE DOWN. Athlete
Profiles, etc. are unavailable at
this time.
13. TEVA: Blog
Company blog, “Teva Collect” tells
the story behind its latest
adventures.
Blog posts can be filtered to
include only those concerning only
athletes.
For truly dedicated fans, Teva’s
blog goes into explicit detail
about their best adventures.
What appears on Twitter as a
single sentence is often
expanded by the blog into a
multi-page story, full of photos
and behind the scenes
experiences.
15. RED BULL: Embedded App Makes it Easy to Locate Athletes
Red Bull’s Facebook
page provides a
front and center link
to the Red Bull
Athletes App
The app compiles Facebook and
Twitter posts from all Red Bull
athletes into a simple interface that is
easy to find
Red Bull’s Facebook interface
provides best in class
accessibility to its athletes,
simply by means of the
embedded apps on their home
page. The ease of accessibility
emphasizes how important
Red Bull’s athletes are to Red
Bull
16. Red Bull:Recognizes/Celebrates Athlete
Birthdays
And provides viewers with a special
showcasing of the athlete’s
accomplishments
Here, Red Bull is making an
attempt at humanizing one of
its superhuman athletes- 43
year old Felix Baumgartner, a
man whose career is freefalling
to earth from as near to space
as possible.
18. Red Bull: Youtube
Red Bull creates “mini-series” for its athletes
Professional freestyle skier Bobby Brown has a 10
episode mini-series called “Bobby’s Life”
19. RED BULL: Website
Individual athlete pages feature:
A biography and a feed of recent
media that the athlete was featured
in.
Red Bull’s athlete pages further
promote the importance they give
their athletes. Large colorful photos
and personalized backgrounds for
each athlete draw the consumer in
to their awe-inspiring talent.
Athlete bio’s are written with
intentionally grandiose language,
painting the athletes as god-like. It
feels pretty convincing.
20. Red Bull TV
Athletes take part in signature shows that
are broadcasted on cable and online
21. Red Bull Swag: The Definitive Helmet
of Extreme Action Sports
Red Bull provides top athletes with a signature Red Bull helmet.
These helmets are not available to the public and only to the
most talented athletes.
When you see a Red Bull helmet
on an athlete, you know your in
for a good show.
Mark Mcmorris Professional Snowboarder Lindsay Vonn Professional Ski Racer
23. NIKE: Website
Beautiful layout and interface, but lacks content on
Athlete pages are categorized by sport. athlete pages. Given the prominence of Nike, I was
expecting much greater depth. Also, lack of
Individual pages contain Q&A and the interactivity (facebook/twitter) leaves the consumer
athlete’s competition titles. feeling out of touch with the athlete.
Compared with Red Bull, Nike’s athletes seem
neglected by the company
25. MARMOT: Facebook
Athlete posts are lifestyle Marmot encourages the athlete’s personal presence
related:
Personal accomplishments,
interests, packing lists
In stark contrast to Nike,
Marmots athlete appear
very accessible. Marmot
draws you in by presenting
the day to day routine of its
athletes, and inviting you to
visit their personal blogs.
For example, this photo of
an athlete’s packing list
makes them relatable to
the consumer, but also
fuels purchase intent by
evoking a tinge of jealousy
over all of that shiny new
26. MARMOT: Twitter
Marmot tweets about recent athlete
accomplishments.
Tweets are linked to the athletes’ videos,
PR about new team signings and
personal athlete blogs.
28. MARMOT: Youtube
Marmot’s Youtube Channel divides
videos featuring its athletes into
Gear Reviews and Action Videos
Athletes provide reliable gear
reviews and testimonials on
Marmot’s Youtube channel
30. MARMOT: Athletes Page
Each sport also has its own sub
page listing athlete bios
“Some are active competitive freeskiers, others
just focused on exploring in their own backyard.”
• Marmot does not require competitiveness
with of its athletes. Talent and motivation
are primary.
32. KEEN: Website
Keen Ambassadors: Not necessarily competitive athletes. Includes non-
competitive athletes, activists, guides, adventurers.
Keen is an especially laid back recreational brand. This is evidenced by their site’s colorful,
playful interface. Their athletes are coined “ambassadors” as opposed to “pros”. Keen’s
average ambassador is presented as recreational athlete or a “weekend warrior”, not a
competitor determined to place in the top three of an upcoming competition
33. KEEN: Blog
Catches up with the Keen
Ambassadors’ non-competitive
adventures.
And provides athlete coverage as
well.
37. K2: Twitter
@K2Skis reports on athletes’ recent
news.
This makes up about 60% of all
tweets from K2.
Most tweets are linked to external pages
where athletes are featured.
39. K2: Website
K2’s main page is athlete-
centric, with many links
for more info
Sponsorship is
categorized by top of
skier, and then by
Professional Amateur or
International
40. Not limited solely to competitive athletes, industry gurus are
recruited for R&D. A quick biography establishes their
credentials.
42. CLIF BAR: Facebook
The Facebook page maintains an ongoing list
of “Stories from Team CLIF Bar”
43. CLIF BAR: Website
Team CLIF has a
dedicated blog and
multiple video series.
• Stories from Team
CLIF
• TRI-TIPS- training tips
for triathlons
44. Clif Bar’s Triathlounge
A place where athletes and fans
connect.
• Athletes favorite recipes are
posted.
• Athletes provide training tips
that are viewed on Clif TV
Positioned as a community, but
outreach opportunities are not
apparent. Communication with
athletes feels inaccessible.
46. Facebook
• Announces new additions to pro team
• Embedded Apps:
– Athlete Youtube videos
– Athlete social media posts (Twitter, Facebook)
• Cross promotes events with athletes’ other
sponsors
• Posts feature competitive feats, but also
appear personal and lifestyle-related
47. Twitter
• Athletes Hashtag their brand in tweets from
personal accounts
• Recent athlete accomplishments
• Links to others videos, athlete blogs, Facebook
posts, anything newsworthy
48. YouTube
• Athlete activism: Documentaries, pairing with
activists, songwriters, etc.
• Categorization of athlete videos by sport
• Links to athlete personal channels
• Athletes star in personal mini-series: short
episodes that showcase their abilities
• Athletes provide product testimonials and
reviews
• R&D developments, prototypes, new products-
all announced by athletes
49. Site
• Demonstrates how athletes connect with the
brand’s core vision.
– Depending on the brand, athletes do not necessarily
need to be competitive.
• Industry gurus (hired as testers) are included
featured alongside athletes.
• Athlete Bio’s feature:
– Biography
– Q&A
– Awards and titles received
– Recent Media Feed
– Recent Social Media Feed
50. Site Cont.
• Supports an interactive athlete-fan
community
– Promotes back and forth communication
– Athlete provide tips, both athletic and personal
• Athletes pages categorized by sport
• Athlete pages are easily accessible from home
page
– Athletes are showcased visually on the main page
51. Blog
• In depth behind the scenes coverage of
athletes latest feats- both competitive and
activist related
• Blog posts can be filtered to show only those
about athletes
• Individual athletes can be searched for
specifically
53. Top athletes are ranked
by popularity
Favored athletes can be
shared with friends on
Facebook and Twitter
Compete with friends by
unlocking rewards and
winning prizes to see who
is the ultimate Olympic
fan.
Olympic athletes sign up for a personal page
54. Athlete pages compile posts from Facebook and Twitter
into a simple interface.
Fans tune in with athletes as they
prepare for the Olympics
The pages of favored athletes can
be shared with friends
When the Olympic Games begin, a
customized event schedule will be
listed under sports events
Editor's Notes
Red Bull’s marketing budget is HUGE
http://www.facebook.com/TevaFacebook keeps consumers in the loop with team developments and takes fans directly to featured videos.
Cross-promotion with other Sponsors allows Teva to benefit from the publicity of their events.
http://www.youtube.com/watch?v=VhrbtGnD5Ag&feature=autoplay&list=PLAF259F32A7F5B087&playnext=1Teva is an environmentally conscious company, and their athletes further that cause.