11. WHAT IS A FEASIBILITY FRAMEWORK?
& WHY DO WE USE IT?
12. THROW- A-THON
• Process for determining viability – can you pull it off?
• Foundation for a compelling business plan
• Understand the financial implications
• Address key risks
There is no universal format!
13. THROW- A-THON
Feasibility Framework
Business Concept
• Problem
• Solution
• Management
• Key Risks - product, management
Marketplace
• Market overview
• Target market & value proposition
• Competitive matrix, differentiators
• Key risks - market, competitive
Financials
• Startup costs & overhead
• Revenue estimates
• Business model - primary and any secondary sources of profit
• Feasibility financial model
14. THROW- A-THON
• The Problem – what are you trying to solve? And
why do people care?
• Solution – why is it right?
• Management – why are you the right
person/team to do this?
Questions that your biz concept must answer
Business Concept
15. THROW- A-THON
Marketplace
i. Market Overview – size, growth, key
players, etc. **Logically back it up
**consider top-down and bottom-up market sizing
ii. Target market & value prop (to that market)
i. Understanding your target market….really
iii. Competitive matrix, differentiators
iv. Key risks – market, competitive
16. THROW- A-THON
Financials
• Startup costs & overhead
• Revenue estimates (based on market size & target)
• Biz model – primary & secondary sources of profit
• Feasibility of financial model
**Keep in mind that it’ll take longer to gain a customer, and
it’ll cost more!
Important financial indicators: (know these!)
• Break-even point: Break Even Point = Fixed Cost / (Price – Variable
Cost)
• Burn rate
• Margins & contribution
• Time to cash-flow positive
18. THROW- A-THON
The Big 3 Buckets
1. MANAGEMENT TEAM
• Domain expertise, experience, passion, level of “high
quality”
• Determined based on references, on talking with you,
can you make them $$?
2. MARKET
• How big is the market? How fast is it growing? What’s
the competitive environment look like?
• Is the market size logical?
• Most investments are on a 5-7 year horizon.
3. HOW UNIQUE IS THE BUSINESS?
• What are you doing to establish a differentiating
leadership position?
19. THROW- A-THON
• Concept: identified a
problem/described a solution
• Competition: how you’re
differentiated
• Business Model: how do you make
$$?
• Target Market
• Team/Experience
• Consumer Acquisition Strategy
• What stage of development are you
in?
Worked on google maps last summer and now I’ll be returning to google with a focus on bringing internet access and infrastructure to emerging markets.
That led me to become interested in the work that’s happening here.
Pakistan’s Best Hope. Don’t be Afraid. How impressed I am with everyone in this room. This is tough stuff. It takes a lot of courage to pitch your idea to a room of these people. All the movies tell us to follow and reach our dreams. Well, you’re doing exactly that right here, right now. There’s highs and lows and these high moments with all of us together make the lows worth it. But you’ll have to make difficult decisions. Do you.
We’re going to talk about how you think through the business side of your ideas. And we’ll discuss how you should communicate it, not just here for the competition, but within the broader tech and investor community.
Help you think strategically
I see so much opportunity here in pakistan that technology companies can solve. Energy, information access, transportation, health care, commerce, education
Think about how “needed” your product is. Otherwise, the company you aspire to create will not offer enough value to consumers and you will not get traction.
So much opportunity….this graph does a good job of categorizing and thinking about what could be out there.
Use the Facebook story. You need to start with a particular segment otherwise you’ll have trouble connecting the value of your particular product to your customers.
We’ll talk more about this later…however, competition is a good thing! If no one is doing what you’re doing, you may have a hard time justifying that the market actually exists.
Take on the big problems. Start the biggest ideas today. NetSol is a great role model.
However, no matter how big or small the business is…you must consider the feasibility
What I’m sharing with you now is meant to get your creative juices going, not to limit your thinking as the only way to go about entrepreneurship
Tesla’s go-to-market strategy is a great example of how I’m asking you to think about competition.
Draw the graph: “all the investors care about is the bottom of that trough and how long till they see the peak of the inflection point.”
Add the breakeven calculation.
At a minimum, all of that should be considered before presenting. You may not speak to everything, however, all of that research and thought will inform how you communicate and explain your business.
Just a couple of hours ago I saw President Obama speak at the Global Entrepreneurship Summit in Kenya. Entrepreneurship is moving at light speed in the developing world and the everyone is taking notice. Entrepreneurship means Ownership. Your work is important. It breaks down barriers between cultures and gives people a future who otherwise wouldn’t have one. What I see here is amazing people turning o