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Three Screens The Third Screen in Marketing

This document outlines the natural evolution of media from television as the first screen, to the internet as the second screen, to mobile devices as the third screen. It also describes how media has evolved from one-way on television to two-way on the internet to many-way communication through mobile devices which allow users to always be on, informed, and connected.

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Three Screens Television Internet Mobile First Screen Second Screen Third Screen http://bitly.com/augustinefou 3/23/2012 1
Natural Evolution of Media Always on Always informed Always connected banner ads search ads One-way Media Two-way Media Many-Way Media http://bitly.com/augustinefou 3/23/2012 2

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Three Screens The Third Screen in Marketing

  • 1.
    Three Screens Television Internet Mobile First Screen Second Screen Third Screen http://bitly.com/augustinefou 3/23/2012 1
  • 2.
    Natural Evolution ofMedia Always on Always informed Always connected banner ads search ads One-way Media Two-way Media Many-Way Media http://bitly.com/augustinefou 3/23/2012 2