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Three integration implementation options
The document outlines three implementation integration options for Eloqua marketing systems: customer-led, tactical, and strategic integration, each focusing on effective data flow and management. It details the services offered including needs analysis, project management, and training, with specific time allocations for each option. Additionally, it emphasizes the importance of CRM data and provides a contact for further inquiries.
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Three integration implementation options
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- 2. Summary – threeimplementation integration options Segmentation, personalization and lead generation all start with the right data moving in and out of your Marketing Automation system. – A Customer Led Implementation – A Tactical Integration – Strategic Integration – About the stages of all three process and what are the services we provide. CRM data typically forms the core of your Eloqua marketing data, so making sure the bi-directional information flows is smooth and easy is essential to effective marketing and lead generation.
- 3. Strategic Integration Tactical Integration CustomerLed 1 2 3 Three Implementation Options:
- 4. Webex Mapping Help asNeeded Customer Led 10 Hours Included Three Implementation Options:
- 5. Three Implementation Options: WebexMapping Help as Needed Data: Set-up, Clean-up Requirements, Select List Help CRM CRM UI Modification Design Telesales Territory Definition Lead Assignment Oracle/Eloqua Forms & Imports Campaign Tracking & ROI Flows Program Builder & Campaign Canvas Data Washing Machine Needs Analysis, Project Management, Best Practices, Std Campaign Tracking, Design Document, Testing, UAT Assistance, Launch Support Customer Led 10 Hours Strategy Funnel Definition Marketing/Sales Alignment Process Definition Data Steward Training Not Included
- 6. Webex Mapping Help asNeeded Customer Led 10 Hours • Minimal, Basic • For Customers with Extensive Experience In: • Integration • Project Management • Eloqua Specifics • CRM Specifics Three Implementation Options:
- 7. Webex Mapping Help asNeeded Tactical Integration Needs Analysis, Project Management, Best Practices, Std Campaign Tracking, Design Document, Testing, Sales Tools Setup, UAT Assistance, Launch Support Customer Led 36 Hours 10 Hours Three Implementation Options:
- 8. Webex Mapping Help asNeeded Tactical Integration Needs Analysis, Project Management, Best Practices, Std Campaign Tracking, Design Document, Testing, Sales Tools Setup, UAT Assistance, Launch Support Customer Led 36 Hours 10 Hours • Most Common • Strategic Items are often picked up before or after • Eloqua & CRM Experience Helpful Three Implementation Options:
- 9. Tactical Vs StrategicComparison Tactical Integration 36 Hours Eloqua NetSuite CRM Tactical: Database to Database Vs…
- 10. Strategic Integration Tactical Integration 36Hours 72 Hours Eloqua NetSuite CRM Tactical: Database to Database Vs… CRM Funnel Definition Sales Processes CRM UI Modification Design Telesales Territory Definition Lead Assignment Strategic Integration: Business Process to Business Process Oracle/Eloqua Segmentation Goals Forms & Imports Nurturing Campaign ROI Flows Program Builder Campaign Canvas Data Washing Machine Tactical Vs Strategic Comparison
- 11. Mapping Help as Needed Data:Set-up, Clean-up Requirements, Select List Help Strategic Integration CRM CRM UI Modification Design Telesales Territory Definition Lead Assignment Oracle/Eloqua Forms & Imports Campaign Tracking & ROI Flows Program Builder & Campaign Canvas Data Washing Machine Tactical Integration Needs Analysis, Project Management, Best Practices, Std Campaign Tracking, Design Document, Testing, UAT Assistance, Launch Support Customer Led 36 Hours 10 Hours 72 Hours Strategy Funnel Definition Marketing/Sales Alignment Process Definition Data Steward Training Three Implementation Options:
- 12. Eloqua Integrations withCRMs via 4Bridge™
- 13. Questions? Call us at888-Eloqua4 (888-356-7824) EloquaIntegrations@4ThoughtMarketing.com Basic CRM Integration NetSuite Special Integration Considerations What to do Next? Oracle Eloqua Marketing Cloud Subscribe!