Thread is an AI-driven clothing discovery service that offers personalized style recommendations for men, combining stylists with a vast marketplace. The platform experiences rapid growth and user satisfaction, evidenced by a high net promoter score and significant repeat purchases. Thread uniquely tailors its offerings to individual preferences, making it a formidable player in the evolving e-commerce landscape.

1. Noah London 2019
Reinventing how the
world buys clothes
with stylists and AI

2.  @NOAHConference
 @noah_conference
 @noah-conference
 @NOAHConference
FOLLOW USONSOCIAL

3. Thread is clothes discovery service that
combines stylists and AI to recommend
the perfect clothes for men.
Marketplace with one of the largest
menswear ranges in the world.
We believe the era of generic multi-brand
retail is over, and we’re pioneering
what comes next.

4. One of the first video sharing sites Largest social network for gamers

5. Offline retail
Crowded stores, queues
Travel, limited local choice
Inefficient to browse
Generic e-commerce
Overwhelming options—99% not right for you
Fragmented across hundreds of websites
No idea what will suit you, fit well, last long

6. Thread is AI-driven
e-commence — a radically
better experience
All clothes in your size, budget, style
Style advice tailored specifically to you
Uses your existing wardrobe
Learns your preferences automatically
Every brand in one place
Stylists on hand to help

7. CD-ROM Cloud
Generic e-commerce AI-driven e-commerce
Letters Messaging

8. Thread is the most advanced tech in
retail and years ahead of incumbents
Quality:
Nearly 90% of recommendations
rated positively
25%
41%
58%
74%
90%
Nov-12 Jan-14 Mar-15May-16 Jul-17 Sep-18
Scalability:
Rapidly increasing number of
users per stylist
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
2013 2014 2015 2016 2017 2018 2019
‣ 3.7 trillion outfit combinations
‣ No two people get the same experience
‣ Tracks everything you do and personalises in realtime
Data Network Effects:
New users improve reccs for
existing users
RecommendationQuality
65%70%75%80%85%90%
Users
175K 350K 525K 700K
73%
81%
86%
88%

9. 15,00015,000
18,000
50,000Triple the range size
of market leaders
due to marketplace
products

10. Customers are loving it,
buying a ton and telling
their friends
1.3 million guys in the UK (25-45 year old)
Soft launched in US and growing 50% MoM
25% of customers shop exclusively on Thread
40% more repeats than Farfetch
95% of repeat orders happen organically
NPS of 60 (vs e-com average of 39)

11. Worldclass team and unique,
vibrant culture
‣ Founded Thread with a clear, unique culture
(captured in 100 slide deck, 40k views)
‣ Offer acceptance 90%+ even with rival offers from
DeepMind, Google, Facebook
‣ Regrettable attrition was 5.9% in 2018 (half
Balderton portfolio average)
‣ Carefully hand-picked all-star team

12. Demis Hassabis
Co-founder,
DeepMind
Andrew Jennings
Former President,
Saks Fifth Avenue
Edoardo Zegna
Co-owner, Ermenegildo Zegna
Sebastian Picardo
Ex-Chief Retail Officer, Lane Crawford
Errol Damelin
Founder, Wonga
Passion Capital
Robin Klein
Partner, LocalGlobe
Edgar Bronfman Jr.
Billionaire former owner of Warner Music
Ian Hogarth
Founder, Songkick
Venrex
Michael Birch
Founder Bebo, Sold For $850m
Maurice Helfgott
Ex-Board Member, Marks & Spencer
Jared Kopf
Founder, Adroll
Forward Partners
Invest alongside the best in the business
Shakil Khan
Founding Investor, Spotify
William Reeve
Co-founder, Lovefilm
Neil Hutchinson
Founder, Forward Internet Group
3,129 of our customers!
Paul Graham
Partner,
Y Combinator
Guy Hipwell
Director,
Harrods & Liberty

13. ✓ Reinventing one of the largest industries in the world
✓ Unique, hard to copy technology
✓ Customers love it
✓ Growing fast, expanding globally
✓ Exceptional team
kieran@thread.com 👋
Summary
Reach out if you’d like to chat!

14. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis