The NOAH Conference highlights the growing importance of micro mobility solutions in urban areas, with Tier being a leading player in this market. Micro mobility offers advantages such as faster movement, lower costs, and a reduced environmental impact compared to traditional car usage. The conference also showcased NOAH Advisors' expertise in M&A within the internet sector and their successful transaction history across various leading European companies.

1. NOAH CONFERENCE | JUNE 2019
TIER
MOBILITY

2.  @NOAHConference
 @noah_conference
 @noah-conference
 @NOAHConference
FOLLOW USONSOCIAL

3. Lawrence Leuschner – CEO & CO-FOUNDER
PERSONAL
INTRO

4. Change Mobility for Good

5. EUROPEAN MOBILITY
IS DOMINATED BY CARS
4
Micro mobility market
225bn
Personal kilometer travelled
200bn
Euro yearly revenue opportunity
Current mobility split
65% Cars
20% Public Transport
14% Walking / Micro
1% Ride hail / MaaS

6. ● Environment
● Health
● Space
● Safety
CARS IN URBAN AREAS HAVE NEGATIVE
IMPACT
5

7. CAR OWNERSHIP WILL BE
DISPLACED OVER TIME
6
● Regulatory changes
● Customer behavior changes
● Highly inefficient asset class

8. WHO WILL TAKE THAT MARKET?
7
● Car sharing
e.g. DriveNow?
● Ride hailing
e.g. Uber?
● Micro mobility
e.g. Tier?
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7
10 bn
100 m
1 m
10 k
100
Uber
Cumulatedtrips
DriveNow
TIER

9. MICRO MOBILITY HAS
CLEAR ADVANTAGES
8
● Faster: People move faster in high traffic areas
● Cheaper: Costs are one third compared to car
options (ride hailing, private car)
● Better: Decreased CO2 footprint; less required
space and fun way to get around

10. TIER is the
fastest growing
player in that
space...
with a fraction
of the capital

11. HOW DID WE ACHIEVE THAT?
10
Unique Operating Model:
Professionalized operations
powered by technology

12. PROFESSIONALIZED
OPERATIONS
Enabling operations excellence
by owning and controlling the
supply chain end-to-end:
● Charging
● Maintenance
● Repairs

13. POWERING THE SUPPLY CHAIN
BY TECHNOLOGY
● Consumer app: to book scooters
● Shelter app: to track repairs & spare parts
● Ranger app: to collect & drop scooters

14. ● Best unit economics: lower operations costs
● Strongest capital efficiency: longest scooter lifetime
● Winning cities: sustainable & safe service
Results of our Unique Operating Model

15. From scooters to…
THE LEADING MICRO
MOBILITY PLATFORM!

16. THANK YOU
ll@tier.app

17. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis