Paula Coimbra has over 15 years of experience in marketing, sales, and customer relations across various industries. She currently serves as the Partner and Marketing and Sales Director at THOREO ApS, a trade agency operating in Northern Europe and Latin America. Her background includes positions in cruise coordination, marketing, hospitality, and travel across several countries in Europe, North and South America, and she holds an MSc in Marketing and Communication Management.

1. Paula Coimbra
Chr. Molbechs Vej, 7 – 1th - 8000
Telephone: +45-29127722  E-mail: pcj@thoreo.com
Profile
Strong multi-cultural professional background in sales, management and customer related businesses.
My position at Thoreo requires strong leadings skills, followed with the ability to handle commercial plans
and meet tight deadlines with a dedicated pro-active approach. It also demands constant understanding
of the mercantile surroundings and financial market in order to improve the processes and build strategies
for the company. Marketing and Sales play an indispensable role where I allocate most of my time in the
company, creating a known and reliable brand.
Professional Experience
Partner & Marketing and Sales Director at THOREO ApS – Trade Agency with activities in Northern
Europe and Latin America (2012 – present)
Founder and Marketing adviser at Protocol P20 – A Network for young, ambitious and talented
women (2012 – present)
BDP – Best Destination Partner – Copenhagen, Denmark – Cruise Coordinator – Logistics and
management of major cruise lines arriving to Copenhagen during the summer (2011). Supervision,
management of personal, training, clients meetings and handling of airport related assignments.
Agnitio - Closed Loop Marketing – Copenhagen, Denmark. Marketing Assistant – Marketing related
duties, supervision, travelling dealing (bookings of travels, conferences & events planning). – 01/2009
– 06/2009
Hotel Hilton Diagonal Mar – Barcelona, Spain. Supervisor - Executive lounge. (Employment regarding
school internship - 2008)
Hostel Casa 6 Ipanema – RJ – Brazil, working managing the hostel – Handling guests from all over the
world, quality control and office duties (2004).
Le Bon Voyage – RJ – Brazil, Travel agent (2004) – Manager. Sales and management.
Air Canada – Stewardess: Routes in Ontario (2002)
Personal Assistant and PR to James Gouges’ Company (Sports management) in Houston, Texas –
USA (2002) – Secretarial Work
Brazil Yacht Charter – RJ – Brazil, International Attendance. Managing charter of sail boats and
dealing with international boat companies of charters and sailing lines (2001).
Beneteau Sail Boats – Long Beach and Oakland – California – USA, Customer Attendant (2000).
Marlyn Yacht Charter Ltda – RJ – Brazil, International Attendance, Customers Attendant (1999)

2. Educational Background
Msc. Marketing and Communication Management – Copenhagen Business School – Copenhagen,
Denmark (Thesis writing)
Business Administration & Service Management – Copenhagen Business School – Copenhagen,
Denmark (2010)
AP Degree in Service Economy - The Danish Business Academy – Randers, Denmark (2007)
Service Management – York University, Toronto – Canada (2003)
Others
Flight Attendant School – 2003
Check in airports procedures course - 2003
International Aviation laws course - 2003
Air tickets emissary course - 2003
Customers attendance course - 2003
Personal marketing and marketing strategies course - 2001
Telemarketing attendant course – 2001
Tourist guide course- 2001
Travel Agent course – 2001
Private Pilot School - 2001
Hotel’s Receptionist course- 2000
First Aid course – 2000
Nautical guide course – 2000
Lived in Brazil, Denmark, USA, Canada and Spain
Languages
Native Language: Portuguese
Fluent English and Spanish
Danish student, advanced level
Interests
Regular practicing of bike indoor
Diving & water sports
Social events, travelling & arts
Socializing with friends and family
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