This presentation was delivered to students at Thomas Merton Centre for Continuing Education in Oakville in the Fall of 2014. It dealt with career opportunities for young adults in the area of marketing and communications now and in the coming years.

1. A Career in Marketing

2. My Career Path…
• Was by no means a straight line!
Operations Management Sales Sales Mgmt.
Marketing Mgmt. Consulting Marketing
– Is this the normal way to do it?

3. Marketing in the 20th Century
• The age of advertising: Mad Men
• Highly creative and visual medium/industry
• Print, Radio, TV and (beginnings of) Online

4. How marketing is changing today
• Much more sophisticated, complex and technical
– Personalization, Big Data, Programmatic Ad Buying, etc.
• You can no longer survive on creative skills alone
– Business, technical skills very important today i.e. Writing

5. Why marketing is changing today
• It’s all about the customer!
• The balance of power has shifted dramatically
– Businesses are no longer calling the shots
– Customers have become more sophisticated,
more demanding and more in control
– They are actively collaborating amongst
themselves and with select businesses
“Marketers today no longer have full “control over their brands because
they are now competing with the collective power of consumers.”
Philip Kolter, Kellogg School of Management, Northwestern University

6. Marketing in the 21st Century

7. Marketing in the 21st Century

8. Marketing in the 21st Century

9. Marketing in the 21st Century

10. Who is Sydcam?
• Full-service marketing agency, online and off
• Cater primarily to small & medium biz in West GTA
• Unlike many, we offer digital solutions PLUS
traditional print marketing
• Marketing strategy/planning, branding, email,
social media, web, print collateral and content
development
Creative thinking that delivers results

11. What we’ve done

12. What we’ve done

13. Tips for students
• Have a clear, well
thought out career plan
• Try to get some
experience - volunteer
• Always keep learning &
improving (read!)
• Network, Network,
Network

14. Excellent marketing resources
• Marketing Magazine
• Ad Age
• eMarketer
• Marketing Profs
• Canadian Marketing Association, IABC,
Communicators Connection

15. Questions?
Thank you!