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- 1. 1 © 2006 CiscoSystems, Inc. All rights reserved. 10849_Icons Cisco Public Icon Library Current as of August 11, 2006
- 2. 2 © 2006 CiscoSystems, Inc. All rights reserved. 10849_Icons Cisco Public Router- Color and subdued Router w/Silicon Switch Protocol Translator CiscoWorks Workstation Terminal Server Access Server NetFlow Router Workgroup Director Network Management Appliance PC Router Card Cisco Hub Cisco MeetingPlace Express Software- Based Router on File/Application Server Bridge Workgroup Switch Color/Subdued Small Hub (10BaseT Hub) 100BaseT Hub CDDI/ FDDI Concentrator PC Adapter Card Icons: Cisco Products Wavelength Router TransPath uBR910 Cable DSU Workgroup Switch Voice-Enabled Storage Solution Engine (SSE) IOS SLB Si Si Si Si Si Si VIP
- 3. 3 © 2006 CiscoSystems, Inc. All rights reserved. 10849_Icons Cisco Public Si Si Route/Switch Processor with and without Si PC with Software PC with Router- Based Software Switch Processor ATM Switch LAN2LAN Switch MicroWeb Server ISDN Switch MGX 8000 Multiservice Switch Multi- Switch Device Broadband Router Content Engine Cisco CA Cisco 5500 Family Icons: Cisco Products (Cont.) PXF Management Engine (ME 1100) ASIC Processor General Processor IP Transport Concentrator BBSM ITP ATA SIP Proxy Server Voice Gateway ITP ITP ITP ITP V V V V V V V V Application Velocity System
- 4. 4 © 2006 CiscoSystems, Inc. All rights reserved. 10849_Icons Cisco Public Cisco 4310 End Office System NetRanger NetSonar Cisco 7507 Cisco 7505 Cisco 7500 (7513) Icons: Cisco Products (Cont.) Edge Label Switch Router with NetFlow System Controller Cisco Directory Server IP Standard and Old (Some Prefer) Multilayer Switch, with and without Text and Subdued Edge Label Switch Router Cisco 1000 Voice-Enabled Access Server (or Voice-Enabled Communications Server) Voice- Enabled Router Program Switch Router with TDM ADM ADM ADM Cisco 6920 RateMux Firewall Services Module Cisco Unity Express Si Si Si Si Si Si Si Si Si Si Si Si TDM TDM TDM TDM Application Control Engine
- 5. 5 © 2006 CiscoSystems, Inc. All rights reserved. 10849_Icons Cisco Public Cisco Security Manager Icons: Cisco Products (Cont.) Data Switch Processor, AKA Data Center Switch Data Center Switch, Reversed DSLAM Cisco IOS Firewall Cisco CallManager Cisco 6705 Access Server Cisco 6732 Access Server MS MS PL PL M M MGX 8220 MGX 8240 MGX 8260 Voice-Enabled ATM Switch Cisco MP Cisco 6701 IP Telephony Router PIX Firewall Right and Left Router with Firewall Centri Firewall
- 6. 6 © 2006 CiscoSystems, Inc. All rights reserved. 10849_Icons Cisco Public Icons: Cisco Products (Cont.) IP DSL Switch H.323 Access Gateway ICS 7750 VPN Concentrator CDM (Content Distribution Manager) IAD Router Cisco 15200 Content Router Content Switch Cisco 15800 Cisco Storage Router Cisco VN 2900 Cisco VN 5900 Cisco VN 5902 ICM CSS 11000 Content Service Module Content Transformation Engine SSL Terminator Cisco Unified Presence Server
- 7. 7 © 2006 CiscoSystems, Inc. All rights reserved. 10849_Icons Cisco Public Icons: Cisco Products (Cont.) EtherClient Access Point Handheld PC Card Tablet Wireless Connectivity, Different Orientations Scanner Wireless Transport Wireless Bridge Dual Mode Access Point Lightweight Single Radio Access Point WLAN Controller Lightweight Double Radio Access Point Wi-Fi Tag Wireless Location Appliance Wireless Router Mesh Access Point WiSM
- 8. 8 © 2006 CiscoSystems, Inc. All rights reserved. 10849_Icons Cisco Public Icons: Cisco Products (Cont.) Mobile Access Router FC Storage IntelliSwitch Stack Cisco Carrier Routing System Service Control VSC3000 Virtual Switch Controller SC2200 Signaling Controller VSC3000 or SC2200 Host BTS 10200 Softswitch Generic Softswitch IP/TV Broadcast Server IP/TV Content Manager Universal Gateway Generic Softswitch (Cisco Branded) Detector Guard
- 9. 9 © 2006 CiscoSystems, Inc. All rights reserved. 10849_Icons Cisco Public Icons: Cisco Products (Cont.) Virtual Layer Switch Multilayer Remote Switch Layer 2 Remote Switch DWDM Network Line DWDM Ring DWDM Filter Multi-Fabric Server Switch Server Switch
- 10. 10 © 2006 CiscoSystems, Inc. All rights reserved. 10849_Icons Cisco Public Automatic Protection Switching Icons: Cisco Products, Optical (Cont.) Channelized Pipe Concatenated Payload Optical Cross- Connect Optical Fiber ONS15104 SONET MUX Optical Amplifier Digital Cross- Connect WDM Optical Services Router Cisco 10700 APS APS APS APS Optical Transport Wide Area Application Engine
- 11. 11 © 2006 CiscoSystems, Inc. All rights reserved. 10849_Icons Cisco Public Icons: Cisco Products, Optical (Cont.) Unprotected Optical Protected Optical Metro 1500 ONS 15540
- 12. 12 © 2006 CiscoSystems, Inc. All rights reserved. 10849_Icons Cisco Public Icons: Security Secure Switch (Cisco and Subdued Color Schemes) Secure Router (Cisco and Subdued Color Schemes) Secure Catalyst Switch (Cisco and Subdued Color Schemes) Secure Server Security Management (Cisco and Generic Color Schemes) Secure Endpoints (PC and Laptop) Cisco ASA 5500 NAC Appliance Cisco Security MARS (Cisco and Subdued Color Schemes)
- 13. 13 © 2006 CiscoSystems, Inc. All rights reserved. 10849_Icons Cisco Public IBM Mainframe IBM Mainframe with FEP FEP (Front End Processor) Cluster Controller/ 3274 or 3174 (Most Common Type) Cluster Controller/3174 (Desktop Model, Not Used Much) IBM Mini (AS400) Icons: IBM
- 14. 14 © 2006 CiscoSystems, Inc. All rights reserved. 10849_Icons Cisco Public DSU/CSU (Add Text in PowerPoint) WAN MUX PBX/ Switch Network Cloud, Standard Color Network Cloud, Dark Network Cloud, Gold Network Cloud, White Hub Gray and Blue Distributed Director Local Director NAT PBX (Small) Icons: WAN DPT Ring
- 15. 15 © 2006 CiscoSystems, Inc. All rights reserved. 10849_Icons Cisco Public Workstation (Sun) PC Mac Terminal ATM/FastGb Etherswitch HP Mini Super- computer LAN2LAN Web Cluster Web Server Printer File/ Application Server Mini or VAX/VMS with DECnet Laptop Monitor Newton Web Browser Repeater Icons: LAN Intelligence Engine 2100 Series
- 16. 16 © 2006 CiscoSystems, Inc. All rights reserved. 10849_Icons Cisco Public Token Rings, with and without Text and Subdued FDDI Rings, with and without Text, Vertical and Horizontal Line: Serial (Use Thicker where There Is Space) Line: Circuit-Switched (Use Thicker where There Is Space) Line: Ethernet (Use Thicker where There Is Space) Icons: Media Token Ring Token Ring FDDI FDDI FDDI FDDI
- 17. 17 © 2006 CiscoSystems, Inc. All rights reserved. 10849_Icons Cisco Public Government University U N I V E R S I T Y U N I V E R S I T Y Small Business Branch Office, Regular, Subdued, and Blue Headquarters, Regular, Subdued, and Blue House, Regular and Blue Telecommuter House (Color and Subdued) Home Office Medium Building, Regular, Subdued, and Blue Icons: Buildings MDU
- 18. 18 © 2006 CiscoSystems, Inc. All rights reserved. 10849_Icons Cisco Public Man Woman Symbol Woman, Various Colors Symbol Man, Various Colors Running Man (Color and Subdued) Running Woman End User, CiscoWorks End User Female, Left and Right End User Male, Left and Right Icons: People Androgynous Person
- 19. 19 © 2006 CiscoSystems, Inc. All rights reserved. 10849_Icons Cisco Public Icons: Multimedia/Voice/Phone Phone Phone Ethernet Phone Polycom Phone- Appliance Phone Feature Fax/ Phone Cell Phone Camera PC/Video Camera PC/Video Headphones Microphone Speaker Pager Fax Phone 2 Class 4/5 Switch Hoot and Holler Phone Turret BBFW BBFW Media Set Top Box (STB) Television IP Phone Mobile Access Phone
- 20. 20 © 2006 CiscoSystems, Inc. All rights reserved. 10849_Icons Cisco Public Firewall, Horizontal and Vertical, Subdued Lock Key Lock and Key Diskette (3.5" Floppy) Breakout Box Host Database, Relational Modem BBS (Bulletin Board System) Satellite and Satellite Dish MAU PAD Icons: Miscellaneous UPS, RPS Car Truck File Cabinet Contact Center
- 21. 21 © 2006 CiscoSystems, Inc. All rights reserved. 10849_Icons Cisco Public Information Graphics
- 22. 22 © 2006 CiscoSystems, Inc. All rights reserved. 10849_Icons Cisco Public Informational Graphics • Informational graphics are a library of graphic shapes used to develop charts, diagrams, and abstract visuals. These graphics help illustrate business and technology ideas while maintaining brand compliance and consistency across Cisco presentations • They also serve as a reference point when developing new and different graphics • This library is not static and will be updated on a quarterly basis
- 23. 23 © 2006 CiscoSystems, Inc. All rights reserved. 10849_Icons Cisco Public How to Use Them • Use simple shapes to create charts or diagrams. When Photos are too general, and Network Diagram Icons are too specific, use Informational Graphics to help illustrate business and technology ideas
- 24. 24 © 2006 CiscoSystems, Inc. All rights reserved. 10849_Icons Cisco Public Library • Ungroup shapes to modify and change colors
- 25. 25 © 2006 CiscoSystems, Inc. All rights reserved. 10849_Icons Cisco Public Library (Cont.) • Ungroup shapes to modify and change colors
- 26. 26 © 2006 CiscoSystems, Inc. All rights reserved. 10849_Icons Cisco Public Library (Cont.) • Ungroup shapes to modify and change colors
Editor's Notes
- #21 Thanks for joining us today to attend the Cisco Brand and Corporate Identity Workshop. In the first half of the workshop I am going to cover Brand Matters and talk in detail about the Cisco brand, and in the second half my colleague Gary McCavvit is going to take you through our updated visual identity system. At the end of the workshop we’re going to leave some time for a fun quiz as well as some Q&A.
- #26 The obvious question now is, how successful have we been so far in conveying our brand aspirations. For the most part, very successful. How do we know. We’ve asked our customers. In the fall of 2002, Ogilvy Mather interviewed Cisco customers—TDMs, BDMs, Enterprise, Service Provider, Channel Partners, Media, Employee—from our 8 most important countries (US. Canada, Japan, China, UK, France, Germany, and Italy) to better understand their perception of Cisco. They found that Cisco had an unequaled position as a stable market leader, that we have a close—almost synonymous association with the network and the Internet, and that our products are known for their reliability and high quality. Most of the interviewees saw Cisco as a pragmatic yet visionary company that is not necessarily leading edge but focuses on delivering the right technology at the right time. They viewed Cisco as honest, confident, knowledgeable, and market driven. On the negative side, participants in the study were not consistent in their impression of Cisco’s customer service and support—most commented favorably, but too many did not, and this should be a concern. Cisco is also frequently seen as arrogant and inflexible and the high cost of the products is not always seen as worth the money.