Germany may have won the game, but Argentina have won hearts all around the world. Get the insights as ThoughtBuzz reveals who the true social media champion is.

1. Fifa 2014 social media league
Date Range 1st Jun’2014 to 14th Jul’2014

2. FIFA
Philippines
FIFA
WorldSOCIAL MEDIA
CONVERSATIONS
AROUND FIFA
ACROSS THE
WORLD
SOCIAL MEDIA
CONVERSATIONS
AROUND FIFA
ACROSS THE
PHILIPPINES

3. Our Methodology
STEP 1: SELECT
CRITERIA FOR THE
STUDY
STEP 2: Discussions
SEGMENTATION &
CATEGORIZATION,
DEMOGRAPHIC,
BIFURCATION - AGE,
GENDER, Region etc.
STEP 3:
Social Media Buzz For
 Top Teams,
 Top Matches,
 Top Players,
 Top Brands & habits
Most Publicized On Social
Media
Through FIFA in the
Philippines
 Team
 Players
 BrandsFIFA Study 2014
GEO – Global vs. PH
DURATION - 1stJun - 14th Jul, 2014
SOURCES – Twitter, Blogs,
Forums, News & other Social
Media Channels

4. FIFA PHILIPPINES
43,973
Total Mentions Philippines
39,016
TWEETS
314
BLOGPOSTS
418
Forum POSTS
4,225
NEWS COVERAGE
Jeepney illustration by "the sketching backpacker" Robert A. Alejandro

5. ARGENTINA WON THE HEARTS,
GERMANY WON THE GAME!!
Among all the FIFA 2014 match discussed, Argentina vs Germany who was the most anticipated match
of 2014 World Cup & Germany did win the World Cup but Argentina was the 2nd most popular team across
Philippines discussed on social media till date
Germany
54,557
Argentina
40,184
ARGENTINA was “twice” as popular on Social Media than
Germany, throughout the world during FIFA’14

6. Most mentions monitored were about the netizens’ favorite teams and players.
Players 29% Match 60% Promotion 17%
51%
32%
17%
65%
20%
7%
5%
2% 1%
37% 36%
11%
7%
5% 4%
Top Discussions – PHILIPPINES
FIFA World Cup’2014

7. Gender Talks - PHILIPPINES
Males were almost 16% more active than females
58%
42%
Men mostly discuss match schedules and
results. Some of the mentions also include
their interest in leading players and goals.
Women mostly
discuss upcoming
matches, players’
performance, and recent
match results.

8. AGE
Less than 25 Years
Intermediates, College going,
Fresher's to the Corporates
25-40 Years
Manager level, newly
married, Young Parents
Greater than 40 Years
Senior Level, Parents of teenagers and adult
kids
25% of the observed
60% of the observed
13% of the observed
Netizens ages 25-40 are more keen in engaging in online
discussions about FIFA 2014.

9. After Messi on top, Rooney was most discussed player followed by Suarez at 3rd position,
Neymar was least discussed among the top 5 players in India
Neymar –
21,386
Top 5 players frequently discussed
across THE PHILIPPINES
Ronaldo –
9,872
Luis Suarez –
12,894
Messi –
30,181
Robin Van
Persie–
1,986
1. 2.
3.
4.
5.

10. Brazil Followed by USA and
Germany were the most
discussed FIFA 2014 team in THE
PHILIPPINES
1.
71,497
2.
5.
4.
3.
Top 5 Teams discussed across
THE PHILIPPINES
Argentina
40,184
USA
24,269
Germany
26,485 23,255

11. PHL tweets mostly after the match is over!
10%
Pre Match 23%
During Match
67%
Post Match
 Most of these mentions include
updates on match schedules and
results.
 Most of these mentions include
netizens’ thoughts about team
players’ performance and goals,
and score updates.
 Most of these mentions include
match results, upcoming matches,
and teams’ performance after a
particular game.

12. 48%
23%
16%
9%
3%
Top 5 Brands discussed across the
PHILIPPINES with respect to FIFA’14
Keds, Adidas and McDonald’s were the most
discussed brands in the Philippines in
association with FIFA 2014

13. 0%
11%
6%
13%
23%
100%
89% 94%
87%
77%
Keds Adidas McDo Nike Sony
Before 12th After 12th
All brands were discussed more post inaugural of FIFA 2014, with the exception of Keds
who had absolutely no mentions of prior to the FIFA inauguration. Keds got retweeted a
lot of times, brought about by a contest with a pair of flag-designed shoes as prize. Note
as well that Keds is not an official sponsor of the World Cup.
Most brands benefitted from FIFA, as they were
discussed “more” post the world cup launch

14. Top discussed sports channels around
FIFA’14 in THE PHILIPPINES
GMA was the most discussed channel across the Philippines, followed by ESPN and Balls. Most
mentions about GMA were news article shares of match results or player’s performance and personal
lives. On the other hand, ABS-CBN and Balls TV, the only networks that can air FIFA live in the
Philippines, were mostly mentioned in association to schedules and live airing.
39%
25%
19%
12%
2%
2%
1%
GMA ESPN Balls TV ABS-CBN

15. Top #HASHTAGS around FIFA’14 used in PHL

16. Key Insights – FIFA 2014
• Mentions of the FIFA increased by +1006% after its inauguration on 12 July 2014.
• A big majority of Filipinos talk about the FIFA World Cup in terms of the Teams (50%), with netizens
mostly participating in the #WorldCup on Twitter features. A lot also talk about the results of the matches,
retweeting the Twitter handles of the News programs that they follow, and schedules of live airing.
• Filipinos talk about the players the most in terms of their personal lives, and are also keen to participate in
promotional contests such as Keds’ retweeting contest about flag-designed shoes. Keds was also the most
talked about brand, which indicate that brand discussion tended to increase after the FIFA inauguration.
• A big majority of Filipinos tend to talk more about the matches after the match, discussing results,
schedules and player performance in a game.
• Males tend to more in the discussions compared to females. They express interest in the leading
players, especially when they score goals.
• People in the 25-40 age bracket tend to talk more about the 2014 FIFA, and were mostly
commentaries on the Brazilian uproar to the games.
• Neymar was the most talked about player, while Brazil was the most talked about team in the Philippines.
GMA-7 was the most mentioned network despite not having the broadcasting rights for the cup

17. Thank You
This report and the information contained there in are based on information from online social media and other publicly available data.
ThoughtBuzz does not warrant the accuracy of such information nor is ThoughtBuzz responsible for the content and accuracy of such
information. Advisory information may be contained in the report. Any subsequent decisions made based on the data must be made
after proper review and assessment of the impact of such information. In no event shall ThoughtBuzz be liable to you or your
company for any lost profits, lost revenue, interest, goodwill, lost data, cost of procuring substitute services or for any indirect,
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