The Treat Strategy outlines five key components for customer service: TRUST by providing what is promised on time and accurately, RESPONSIVENESS through prompt willingness to help, EMPATHY with caring and individual attention, ASSURANCE by showing trust and confidence in employees, and TANGIBLES such as facilities, equipment and appearances.

1. The Treat Strategy

2. TRUST
 TRUST: to provide what is promised on
time and accurately

3. Responsiveness
 RESPONSIVENESS: the willingness to
help promptly

4. Empathy
 EMPATHY: caring and individual attention
for each guest

5. Assurance
 ASSURANCE: Ability to show trust and
confidence in employees

6. Tangibles
 TANGIBLES: Physical
facilities, equipment and appearances