The document discusses social media and its role as either an intruder or trigger in communications. It notes that by 2015, 75% of the world's internet population will have access to real-time communication through social media. Several statistics are presented on monthly social media usage and the number of followers across various social media platforms. The document promotes the idea that social media can help transform noise into a meaningful signal when used to interact, share, integrate and influence others.

1. Pelagiya Dragomirova
Communications Advisor, Publimarket
EuroBioForum 2013 2nd Annual Conference
The social media boost – intruder or trigger?

2. 2015: 75%
of the world population with internet access
Source: Chattanooga Times Free Press

3. Real-time communication = the speed of today
Source: The Oshkosh Northwestern

4. SOCIAL MEDIA USAGE (MONTHLY)
Source: Go-Gulf.com

5. PARTICIPATORY

6. PARTICIPATORY

8. 5,000 followers

9. PARTICIPATORY

10. 181,773 members

11. PARTICIPATORY

12. 14,128 followers

13. 15 search results

14. PARTICIPATORY

17. From noise to signal

18. @pelagiya
www.linkedin.com/in/pelagiyadragomirova
http://pinterest.com/pelagiya
INTERACT. SHARE. INTEGRATE. INFLUENCE.

19. Source: Life Healthcare UK

20. YOUTH PERSPECTIVES (Europe & beyond)