The document describes a reality TV dating show called "The Seductress" featuring 12 women ages 45-55 competing for the affection of a younger bachelorette aged 21-25. The winner will receive $25,000. Contests will include swimsuit, date night, talent show, and physical competitions. Hosted by Kim Cattrall, the show aims to be 30% sleazy while appealing to an audience of women aged 25-45. It will focus on an aggressive online marketing campaign including viral videos, social media, a mobile app, and interactive website.

2.  12 Contestants:
› Women ages 45-55
 1 bachelorette (ages 21-25)
› Will describe at the beginning of the show why
he likes/would like to date older women.
› Will select winner after competition results.
 Swimsuit competition
 Date night
 Talent show
 Physical competition (a láAmerican Gladiator)

3.  Price $25,000 (for winner)
 Title
› The Seductress
 Hostess
› Kim Cattrall (Samantha, Sex and The City)

4.  Aimed at women ages 25 to 45
 Colors
› Fuschia + Gray
› 30% of sleaziness, (but it will not look and feel
trashy or raunchy).
› Soundtrack: combination of electronic music
and pop, 80s and early 90s referring to the
women; contemporary choices for young man.

6.  The introduction/theme/narration (:30)
› The narrator/host will describe the concept of the
show.
› A summary of the last episode, including who was
eliminated.
› A summary for the current episode, setting the
expectations of what might happen, providing a
recap of all the “drama”.
 Narrator/host introduces bachelorette. Cut to
interview + reason why he wants to be on the
show/likes older women.>>>Montageof
participants competing for him and the cash
price.

7.  Cut to the host to explain the competition for the day.
 The competition begins.
 The women give the audience their thoughts on how they
hate/love each other and how they plan on winning the
competition.
 The bachelorette gives the audience his thoughts on how the
competition went.
 The bachelorette makes a decision based on the outcome of
the competition.
 A recap on what happened and everybody’s
expectations.
 One contestant will be eliminated, and the other women will
speak about the young man’s decision.
 A summary for the next episode.
 Conclusion.
› Future episodes could switch the premise to have older guys compete

8.  The marketing campaign will consist of TV &
radio ads, but its focus will be on an
aggressive online presence.
› Viral marketing campaign with a 30 sec trailer
› Twitter and Facebook pages.
› A cell phone application that provides updates
on the show and teasers for future episodes.
› A website, in which the viewers can interact with
the participants, as well as the bachelorette.