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THE RISE OF THE REAL MOM
MOMS



•    This article focused on how moms have changed over the
     years
•    Focusing on education, career and the so called “Super Mom”
•   Women control $4.3 trillion of the U.S. consumer spending
    and 73% of household spending
•   All moms are different with different situations and that is
    what they want marketers to know
•   They are looking to convenient solutions to fit everyday chores
    into their busy schedules
WHAT MOMS ARE LOOKING FOR



• Moms today are looking for deals and using more
  coupons and buying generic to save on money
• They also wait for sales to stock up on many items
  that they use every day
• “they weigh price with the benefit of the product”
• They are looking for products that their kids are going
  to eat that are also healthy options
HOW THEY SHOP



• Moms are busy and more focused to just get
  everything they need while in the store rather than
  wandering around
• They are doing more online shopping to fit in their
  shopping after the kids have gone to bed
• Women are likely to be loyal to companies that do
  good work
• 79% would be likely to switch from one brand to
  another if it was associated with a good cause
WHAT MARKETERS CAN DO



• Put displays of products in easily accessible areas in
  stores, and are likely to be passed in a mothers route
  through the store (end caps, and point of purchase
  displays)
• The use of commercials during programs that they are
  likely to watch as a family or on channels targeting moms
• Show commercials during programs in which the people
  watching are asked to go online and participate in the
  show (more likely to search online for info about
  products)

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The rise of the real mom2

  • 1. THE RISE OF THE REAL MOM
  • 2. MOMS • This article focused on how moms have changed over the years • Focusing on education, career and the so called “Super Mom” • Women control $4.3 trillion of the U.S. consumer spending and 73% of household spending • All moms are different with different situations and that is what they want marketers to know • They are looking to convenient solutions to fit everyday chores into their busy schedules
  • 3. WHAT MOMS ARE LOOKING FOR • Moms today are looking for deals and using more coupons and buying generic to save on money • They also wait for sales to stock up on many items that they use every day • “they weigh price with the benefit of the product” • They are looking for products that their kids are going to eat that are also healthy options
  • 4. HOW THEY SHOP • Moms are busy and more focused to just get everything they need while in the store rather than wandering around • They are doing more online shopping to fit in their shopping after the kids have gone to bed • Women are likely to be loyal to companies that do good work • 79% would be likely to switch from one brand to another if it was associated with a good cause
  • 5. WHAT MARKETERS CAN DO • Put displays of products in easily accessible areas in stores, and are likely to be passed in a mothers route through the store (end caps, and point of purchase displays) • The use of commercials during programs that they are likely to watch as a family or on channels targeting moms • Show commercials during programs in which the people watching are asked to go online and participate in the show (more likely to search online for info about products)