It is easy to lose a customer over an unvoiced complaint. This presentation shows how the restaurant report can help you retain customers, and keep the revenue they bring.

1. This is Brian

2. Every month he meets

3. His Dad

4. And they go for

5. A Meal

6. In their local area

7. One month they decide to visit...

8. Joe’s Restaurant

9. they Loved

10. the Food

11. the Service

12. the Wine

13. They eat

14. They eat Appetizer x 2........... €20

15. They eat Appetizer x 2........... €20 Main x 2.................... €40

16. They eat Appetizer x 2........... €20 Main x 2.................... €40 Desert x 2................. €20

17. They eat Appetizer x 2........... €20 Main x 2.................... €40 Desert x 2................. €20 Bottle of wine.......... €15

18. They eat Appetizer x 2........... €20 Main x 2.................... €40 Desert x 2................. €20 Bottle of wine.......... €15 Total Bill.................... €95

19. Before they leave

20. Brian visits the bathroom...

21. He is Severelyunimpressed!

22. It is very Dirty

23. And in need of a clean

24. Brian is a quiet guy

25. He doesn’t like to cause a “fuss”

26. They leave... Without a word

27. He may not have told you

28. He does however tell...

29. His Dad

30. His Friend

31. His colleague

32. His Doctor

33. Pretty much Anyone!

34. And...

35. You can be sure that

36. He won’t be having his monthly father/son meetup

37. At your restaurant...

38. What does this mean

39. In terms of lost revenue?

40. €95 per month

41. €95 per month x 12 months

42. €95 per month x 12 months = €1,140 In lost revenue p.a.

43. Could things have been Different?

44. Yes

45. Had Joe been using

47. He could have received feedback

48. By SMS text!

49. So quieter people

50. Like Brian

51. Could have a voice

52. Joe could receive the feedback

53. Instantly

54. And reply

55. Instantly

56. “ “ Hi Brian, sorry you didn’t find our facilities to your liking today, very sorry indeed, have a free bottle of wine with your next meal here. Joe. From: PP From: Joes Here at Freshways we are feeling in the Christmas mood! For being a loyal customer we are sending you this coupon for a buy 1 get 1 free valid tomorrow. Happy Xmas Hi Brian, sorry you didn’t find our facilities to your liking today, very sorry indeed, have a free coupon for a buy 1 get 1 free valid tomorrow. Happy Xmas Save Reply Save Reply ” ”

57. And keep Brian as a customer

58. Due to the responsiveness

59. Offered by

60. Benchmark Communicate Collaborate

61. Find out more today: Tellmemore@Truenorthmetrics.com Click me! www.TheRestaurantReport.wordpress.com