The document discusses the transformation and innovation within PostNL's value chain in the digital era, emphasizing customer control and data integration. It highlights the need for real-time interactive data services and the importance of strategic alliances with market players to enhance customer experience and transparency. Additionally, it outlines various data management frameworks and focuses on omnichannel solutions to respond to changing customer needs.

1. 1
PostNL

2. Data central,
Customer in control
Innovation and transformation in a digital world
Mario Suykerbuyk
https://www.linkedin.com/in/mariosuykerbuyk
PostNL

3. SME in The Netherlands
2,4 million orchids

4. Current value chain
Distribution center
Grower
Transport
Auction
Transport
Home & Garden
Transport
Consumer

5. Disrupted value chain
Transport
Consumer
Channels
Grower

6. Identification
Innovation and transformation
Data
Product characteristics
Packaging

7. Results
Higher customer experience
Margin improvement
Transparancy
Product innovations
New customers

8. Strategic focus
Omnichannel
solutions
Control over
networks
Transformation to
omnichannel
Data needs
Realtime
data services
High
Quality
Exchange
of data

9. Strategic focus
Take out barriers
by innovation
Specialised networks and services
Changing
Customers needs
Data needs
Realtime interactive
data services
Integration of
supply chains
Exchange
of data

10. Strategic focus
Strategic coorporations with
marketplayers
Use international standards
International
Customers
Data needs
International
data sources
Integration of
supply chains
Exchange
of data

11. PostNL datamanagement framework
Webservices/API
Data domains
Consumers
Business portals
E-commerce
Third party
Mail
Parcels
International
Third party

12. Dataplatform integration
Large customers
Consolidators
Marketing automation
Postal automation
SMEs
Fulfilment automation
Plaza’s
CRM
ERP/HRM
Logistic automation

13. Next

14. Data central, customer in control
Data
Data
Data
Network
Supply
chain
Network
Supply
chain
Network
Data
Network
Data
Supply
chain
Network
Data
Data
Supply
chain
Data
Network
Supply
chain
Supply
chain
Network
Data
Network
Data