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The Organization and Its Environment.pdf
The document discusses the organization and its various environments, including external, specific, and internal factors. It also introduces the PESTLE analysis framework, which helps managers and marketers evaluate political, economic, socio-cultural, technological, ecological, and legal factors affecting their organizations. The emphasis is on understanding how these macro-environmental elements influence organizational dynamics and strategies.
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The Organization and Its Environment.pdf
- 1. The Organization andIts Environment • External Environment • General/Macro Environment • Specific/Task Environment • Micro/Internal Environment • the organization and elements within it • employees • resources • management • corporate culture Demogra phic Political Technological The Organization Owners Customers Suppliers Competitors Pressure Groups Socio- Cultural Political Economic Technological Ecological Legal
- 2. PESTLE Analysis • PESTEL(Political, Economic, Socio-cultural, Technological, Ecological/Environmental, Legal) • a tool that reminds managers to look at several distinct categories in the macro environment • a framework or tool used by marketers to analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization.