The New Standard (TNS) Agency is an experienced, full-service public relations and integrated communications partner dedicated to elevating international brands across the complex, high-growth markets of Latin America (LATAM). Our specialization is bridging the communication gap for global companies, ensuring they achieve significant, measurable growth, secure maximum media coverage, and build authentic corporate trust across the region. We are the essential strategic partner for global brands, multinational corporations, and rapidly scaling tech companies that require high-impact media and press support in LATAM. Our expertise is founded on decades of leadership experience in communications. We deliver fully integrated campaigns tailored specifically for business success in this diverse region, guaranteeing that your communication strategy is not just effective, but that it sets The New Standard. Our service model is comprehensive: We develop tailored communication strategies, provide expert media relations, secure authoritative press in top-tier regional publications (such as Exame, Valor Econômico, and Globo), and offer specialized executive thought leadership and essential media training. We provide robust, proactive and reactive crisis communications to safeguard brand reputation, ensuring swift and transparent navigation through all adverse situations, a critical capability for global firms operating across multiple jurisdictions. TNS operates as a complete marketing influencer agency. Our campaigns extend into full marketing communications, including high-value digital content creation, targeted advertising, and the execution of high-impact brand activations and full-service corporate events that create memorable experiences and drive media buzz. We also provide vital strategic consulting to guide clients on effective environmental, social, and governance (ESG) communication, helping them successfully align their public narrative with their corporate values and commitments. The TNS operational structure is a major competitive advantage: we have established country leaders positioned across major LATAM markets, including Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Panama, and Peru. This structure allows us to execute unified regional strategies while meticulously maintaining precise local relevance and cultural nuance in every market. Our proven track record includes generating media coverage valued at over $1.3 million USD in a 30-day period for one client, resulting in a phenomenal ROI of 129,900%. We are the partner international brands rely on to succeed in Latin America.

1. Media Kit 2025
the new
standard

2. Meet
TNS agency
Marketing and communication standards have just
been upgraded. It’s time to meet TNS.
We’re The New Standard,
a dynamic and experienced player
in the communication landscape.
Driven by our collective decades of expertise in
public relations and marketing communications, we
deliver fully integrated campaigns tailored for your
business’success.
We specialise in helping international brands
achieve a greater share of voice across Latin
America, helping them grow with rich multi-platform
communication strategies that leave a lasting
impact.

3. What do we
excel at? Public Relations
Crisis Communications
Media Training
Social Media
Influencers
Digital Content
Advertising
ESG Initiatives
Marketing Strategy
Events
BrandActivations

4. What do we excel at?
Crisis
Communications
Steer through the storm with
proactive and reactive crisis
communication.We respond swiftly
and effectively in adverse situations
to safeguard your reputation and
maintain stakeholder trust.
Public
Relations
With tailored communication
strategies to build trust and
maintain our client’s reputation, we
enhance brand visibility and foster
public dialogue via digital and
traditional channels.
Media Training
We provide training for clients on
how to interact with the media,
including interview techniques,
message delivery and managing
tough questions.

5. What do we excel at?
Connecting brands and
consumers, we drive online
engagement, and strengthen digital
presence. Our creative campaigns
are designed to capture attention,
inspire action and promote brand
loyalty.
Social Media
Resonate with your target audience
through strategic digital
partnerships. The New Standard
extends your brand’s reach and
generates credibility through trusted
voices in the market.
Influencers
Attract the right kind of attention
with scroll-stopping digital content.
From SEO ready pages and HTML
email to online and motion
graphics, we’re equipped to expand
your campaign’s message further
with digital channels.
Digital Content

6. What do we excel at?
Advertising
Launch full scale 360º campaigns
designed to connect your brand
across every touchpoint; from TV
and radio to digital and out of
home. We handle everything from
concept and creative to planning
and production for cohesive, high
impact results.
ESG Initiatives
We specialise in assisting clients to
develop comprehensive
Environmental, Social and
Corporate Governance (ESG)
initiatives that contribute to
enriching societal goals and
enhance brand reputation.
Marketing
Strategy
With comprehensive,
data-driven marketing
strategies, we set the course
for your brand’s success. From
planning to execution, each
step is meticulously calculated
for maximum impact.

7. What do we excel at?
Events
Establish your organisation in the
marketplace with impactful events that leave
a lasting impression. TNS offers event
planning, management and production from
start to finish. We bring brands to life through
memorable and interactive experiences.
BrandActivations
Reach new consumers with engaging brand
activations that leave a lasting impact. We
drive your message further with experiential
marketing that’s engaging, shareable and
starts the right kind of conversations.

8. Meet our team
Our Founders
Christopher Suttenfield
Business Development Director
Christopher worked as an account director for Publicis
Group in Dubai, United Arab Emirates, managing top-tier
multinational brands like Sony and the Dubai Government.
In addition, he has aslo worked as an account director for
Action Global Communications in Oman and handled large
clients such as Nestlé, Nissan and Pizza Hut.
He has also consulted for various United Nations agencies
on communication projects in East Timor including UNICEF,
FAO and the United Nations Development Program.
Thiago Carneiro
Client Servicing Director
Thiago worked as a client servicing manager at Rio
Innovation Week, Latin America’s largest technology event.
He handled accounts such as Bayer, Caterpillar, GWM and
Stellantis.
Prior to this, he worked as senior marketing specialist with
GL Events in Brazil, on accounts like Colgate and Petrobras.
Thiago has also worked as a communications professor and
published four books on digital marketing and PR strategies.
In his professional experience, he has also served clients
such as Budweiser, Itaú Bank, Banco do Brasil and
Petrobras among others.

9. Meet our team
Camila Hortal
Argentina
Mariano Iovine
Argentina
Juan Mendez
Colombia
Nelza Oliveira
Brazil
Sasha Salman
Panama
Ilse Salas
Mexico
Claudia Gonzalez
Chile
Gonzalo Frech
Peru/Ecuador
Country Leaders
Argentina
Brazil
Chile
Colombia
Ecuador
Mexico
Panama
Peru

10. Santander Navigator
Through our strategic partnership with Santander Bank
in the UK, we guide Santander Navigator clients in
expanding their business across Latin
America.
The objective of Santander Navigator is to help
companies tap into new markets. We help SMEs gain a
foothold by establishing them with
meaningful media connections to drive sustainable
growth.
This partnership places TNS as the only PR and
communications agency in Brazil who provides this
expertise, making us a pioneer in the region.
Strategic partnerships

11. Experts in
Cross-Cultural
Navigation
We have a deep
understanding of
navigating
cross-cultural
challenges,
in LatinAmerica and
beyond. We excel in
bridging cultural gaps,
ensuring seamless
communication and
effective collaboration
across diverse
stakeholders.
Proven Track Record in
Diverse Markets
We have demonstrated success
in various markets, offering
unparalleled expertise.
Commitment to Lasting
Relationships and
Impactful Change
Dedicated to cultivating
enduring partnerships based
on trust, integrity, and mutual
respect, grounded in Brazilian
values of hospitality and
warmth.
Why Choose The
New Standard?
What sets us apart?

12. Who we’ve
worked with

13. We generated over $1,020,000 USD
worth of media coverage for Seequent,
the world’s largest geosciences
software company. The ESG-focused
campaign involved announcing a
partnership with Vale for their Vale
Desenvolver 2025 initiative to promote
the next generation of geoscientists.
Clients
Seequent
Brazil

14. We helped Itaú celebrate the launch of
450kms of cycleways. Over 10,000
people attended the inagural ride. We
delivered $813,000 in media coverage.
Clients
Brazil
Itaú Bank

15. Global
Clients
Temu
We supported Temu at a critical stage in
its global rollout, preparing some of the
brand’s first international press materials.
Our work helped introduce Temu’s
platform, vision, and values to the world.
The launch narrative was featured in
leading media acrossAsia, Europe, and
NorthAmerica, laying the foundation for
Temu’s rise as a global e-commerce
powerhouse.

16. Brazil
We generated media coverage
over $1,300,000 USD in a 30 day
period resulting in an ROI of
129,900.00% for the client.
NexaPay
Clients

17. Vale Desenvolver
Program
Case study
Brazil
With 29% percent of NorthAmerican
geoscientists set to retire by 2030 and not
enough qualified talent to fill the shortage,
the world is facing a scarcity of geologists.
Going against a global trend, LatinAmerica
is one of the few regions with an increase in
new geoscience enrollments. To encourage
innovation and prepare this new generation
of graduates to enter the workplace,
multinational mining giant Vale runs Vale
Desenvolver, an annual student
competition operated at a national level
across Brazil.
Problem
Solution
The project involved generating
media coverage for Seequent,
the world’s most popular
geoscience software platform.
As part of the Vale Desenvolver
2025 program, Seequent
provided 500 software licenses to
participants.As a key media
partner for the Vale Desenvolver
2025 program, we generated
coverage across print, online,
radio and television. Top-level
Brazilian publications included
Exame, Valor Econômico, Globo,
Terra and Estado de Minas.
Results

18. Rua Estela, 515
Bloco F, Conjunto 192
Vila Mariana
São Paulo
Brazil
tnsagency.com
contact@tnsagency.com
+55 (11) 5192 4321
Get in touch