The document introduces "The New Retirement Story" project which aims to tell motivating stories about creating fulfilling lives and careers that people do not want to retire from. It discusses how traditional retirement is causing a waste of talent in Europe due to outdated rules. The project seeks to spread new stories and role models of people who have found work they are passionate about, through a travel guide starting in Italy that highlights those who have created dream jobs and careers they love.

1. The
New
Retirement
Story
in
Italy
Preface
We
–
Peter
de
Kuster
and
Falco
Valkenburg
–
started
in
2009
to
tell
The
New
Retirement
Story.
An
ambitieus
quest
to
tell
in
motivating
way
a
new
story
about
creating
a
life
and
work
you
love
and
don’t
want
to
retire
from.
We
see
a
growing
commedia
dell
arte
in
Europe
about
retirement.
The
financial
crisis,
the
babyboomer
bonanza
and
the
longer
living
trend
are
the
major
factors
in
this.
We
observe
also
a
brain
drain
of
talent
caused
by
old
myths,
ancient
convictions,
rules,
procedures
and
prejudices
which
force
people
to
retire.
Also
a
lot
of
people
who
are
less
engaged
with
their
current
job
and
are
just
‘present’
at
work.

2.
What
a
enormous
waste
of
talents,
economic
value
and
lives!
This
is
the
reason
that
we
tell
a
New
Retirement
Story.
A
story
about
creating
a
life
and
work
which
you
love
and
never
want
to
retire
from.
Our
goal
is
to
retire
the
traditional
retirement
story
itself.
We
have
chosen
to
start
with
a
travel
guide
of
Italy
which
bursts
from
Passion
and
Energy
and
Color.
Images
and
stories
of
rolemodels.
We
want
tot
tell
the
stories
of
the
people
in
Europe
of
past
and
present
who
created
a
life
and
work
they
loved.
Starting
with
Italy.
Stories
of
people
in
big
companies
and
people
who
work
alone
which
have
created
their
dreamjob.
Stories
of
people
who
found
their
dreamjob
from
an
early
age
and
people
who
created
their
dreamjob
in
the
second
part
of
their
lives.
We
call
on
you
to
participate
in
our
quest
and
help
us
create
more
travel
guides
of
other
countries
and
cities
in
Europe
which
tell
and
spread
the
New
Retirement
Story.
Let
us
definitely
retire
the
old
story
about
retirement
in
Europe
and
transform
to
a
more
sexy
story
of
this
modern
time
in
which
happiness,
developing
your
talents,
loving
your
work
and
meaning
for
others
are
more
appreciated.

3.
Paolo
Fazioli
has
created
a
life
and
work
he
loves
and
never
wants
to
retire
from.
Because
passion
never
retires.
A
new
sexy
story
about
retirement,
work
and
life
for
Europe.
Our
theme
for
The
New
Retirement
Story
is
that
it
is
a
personal
story.
A
powerful
story
specific
for
you.
Which
matches
the
three
criteria
of
powerful
stories:
1) It
is
authentic.
It
is
truely
your
story.
Not
because
it
is
regulated
in
a
general
rule.
2) It
takes
you
where
you
want
in
life.
You
can
live
your
dreams
here
and
now.
And
later
in
life.
In
every
area
of
life:
work,
relations,
love,
money
and
health.
Postponing
your
dreams
until
a
later
age
in
retirement
is
not
the
way
to
be
happy.
3) It
gives
you
each
day
the
energy
to
work
at
the
goals
of
your
life.
It’s
the
journey
not
the
destination
which
makes
you
happy.
You
are
the
storyteller
of
your
own
life
and
work.
You
can
create
your
own
legend.
Or
not!
We
wish
you
a
lot
of
fun
and
inspiration
with
this
New
Retirement
Story
in
Italy
as
your
travel
guide!
Peter
de
Kuster
en
Falco
Valkenburg