This document provides details for marketing a proposed new professional sports franchise called the Montgomery Tigers that would be located in Montgomery, Alabama. Key points include: - The target markets are men aged 20-50 and their families, across all income levels. Children are a secondary target to get parents interested. - Montgomery has favorable weather from September to January for sports. Adding a team would benefit the local economy and community. - Details are provided on stadium naming, location, uniforms, and concessions to engage fans. Sponsorships and merchandise are also outlined. - Player profiles and game schedules vs other teams are shown to generate excitement. Ticket pricing strategies aim to make games accessible to all fans.

2.  The main target market will be men between the ages of 20-
50 including their families.
 No specific income. Low middle class to high class.
 Men is our main target market. Children will be our second
target market because they can get their parents and other
friends interested.
 This will benefit the families because it will give them quality
time with each other and benefit the community by giving it
more tourists.

3.  Weather Patterns: •2nd largest city in Alabama
 September: average high 87 Montgomery’s population is 206,156.
& average low 64
• Males take up 46.92% of the
 October: average high 79 &
average low 53 population
 November: average high 69 •Females takes up 53.08% of the
& average low 44 population.
 December: average high 60 •Average income 40,000-50,000 dollars.
& average low 38
 January: average 58 &
average low 36
•Primary Professions: plant
 Precipitation (Rain & Snow):
 September: 4.22inches
engineering, electrician, productive
 October: 2.58inches
service specialist, sales specialist
 November: 4.53inches •Industries: Maxwell Gunter Air Force
 December: 4.97inches Base, Government, Montgomery Public
 January: 5.04inches Schools, ALFA Insurance Companies

4. Local Media: Crime Statistics:
 Newspapers:
•Violent- 230 in
Montgomery, Al.
Montgomery Advertiser •Violent- 222.7 in USA as a
(Montgomery total
news/community) •Violent 36.2
 Magazines: •Theft 45.9
Montgomery Living Magazine •Arson 26.9
(lifestyles & business) •The ratio of number of
 Radio Stations: residents in Montgomery to
the number of sex offenders is
92.3 FM Country (Cumulus
659 to 1.
Licensing LLC)
•Safest Locations in
 Local Channels: Montgomery are
ABC Davenport, Pike Road, &
CBS Madison

5. Attractions:
•Alabama Shakespeare Festival
Sports: •Civil Rights Memorial
 Sabers(Basketball) •Martin Luther King home
 Mobile Bay •Rosa Parks Library and Museum
Hurricanes(Basketball) •Dexter Avenue King Memorial
Baptist Church
 Barons(Baseball)
•Civil Rights Memorial Center
 Huntsville Stars(Baseball) •Montgomery Museum of Fine
 Mobile BayBears(Baseball) Arts
 Montgomery •White House of the
Biscuits(Baseball) Confederacy
 Rocket City United(Soccer) •Alabama State Capitol

6. Possible Corporate Sponsors:
 Wal-Mart
 Sears
 Sam’s Club
 McDonalds
 Boost Mobile

7.  I choose this area because there aren’t many professional
athletic teams
 It raises the excitement of the citizens. The main target market
is men between the ages of 20-60 however women &
children is the secondary target market that’s where families
come in.
 From September thru January the temperatures range from
High 80’s to low 30’s with very little rain or snow
 Montgomery Tigers will impact Alabama’s economy
extremely! This professional team will bring more tourists into
the city possibly boosting the population and companies will
flourish

8. Eli Manning Reggie Bush
 Position- Quarterback •Position- Running Back
 Team- New York Giants •Team- Miami Dolphins
 Regular season- Rate •Regular season- Yards
96, Yards 1579, Touchdowns 417, Touchdowns 3
10 •Career- Yards
 Career- Rate- 82.8, Yards 3593, Touchdowns 26
29158, Touchdowns 195 •Salary- $4.5 million
 Salary- $1.75 million

9. DeSean Jackson Owen Daniels
 Position- Wide Receiver •Position- Tight End
 Team- Philadelphia Eagles •Team- Houston Texans
 Regular season- Receive •Regular Season- Receives
24, Yards 391, Touchdowns 1 23, Yards, Touchdown 3
 Career- Receives 253, Yards •Career- Receives 322, Yards
4476, Touchdowns 22 3960, Touchdowns 23
•Salary- $6.5 Million
 Salary- $750,000

10. New York Giants
Dan Bailey
 Position- Kicker •Position- Defense
 Team- Dallas Cowboys •Team- New York Giants
•Regular season (2012) -
 Regular Season- Field Goals
Tackles 246, Sacks
5, Yards 5, Touchdowns 0
8.0, Interceptions 30, Fumbles
 Salary- $465,000 6
•Last Season (2011) - Tackles
861, Sacks 48.0, Interceptions
84, Fumbles 16
•Salary- $113 million

11. Franchise Name:
 Our Franchise Name is the “Montgomery Tigers”
 I chose this name because it rolls off your tongue making it easy to
pronounce.
 Also it is translatable into a successful logo.
 promotes the city of Montgomery.
Team Colors:
 The colors are Dark Purple, Solid Black, and Gerber silver. I chose these
colors because they show superiority, intimidation, and strength.

12.  The logo is Tiger which is
also the team’s mascot.
The structure of the image
and that it’s in black and
white shows intimidation.
It’s simple, strong, and
unique.
The name of the mascot is Marley the
Tiger.
Marley will attend every home game
and charity event held by the
Montgomery Tigers.
Marley will be on the sidelines
entertaining the fans, signing
autographs and taking pictures with
fans.
Marley will also be performing with the
cheerleaders during halftime.

13.  Practice uniforms: Home Uniforms: Away Uniforms:

15. Home (warm games &cooler games) Away (warmer & cooler games)

16. THE MONGOMERY TIGERS
3689 Rawr Rd.
Montgomery, AL 7826
Jamal Brown
Vice President Corporate
Sales
Email: JamalB_21@aol.com
Phone: 1(323)-896-0002

17. Name of Stadium is Dome of Dixie
The name comes from the states nickname “Heart of Dixie”
Location: The fans will look at Dome of Dixie as home because it
 Located in Eastmont 10 represents their state in reference that they are the heart of
minutes away from the south. The name also shows that not naming the
stadium something similar to the team name explains it’s
downtown Montgomery
not all about the Montgomery Tigers because the target it
the state and the fans.
TIGERS

19.  McDonalds is the top fast food restaurant in the world.
Partnering with will bring a lot of money to the stadium and
satisfy a lot of fans.
 Auntie Anne’s is tasty snack families enjoy and will be a good
franchise to partner with.
 Coca Cola top beverage in the world and also partner with
McDonalds. Coca Cola will be provided in every concession
in the stadium.

20.  1 Unique concession to the stadium:
 “Heart of Dixie” will be a diner theme concession
that will give a sense of warmth. This concession will
provide sub- sandwiches.
 Sandwiches will cost between $3.50-$6.50 and
combos will be between $8.50-$10.00. If a
customer will like to purchase just fries they will cost
1.50-3.50 depending on the size (small, medium, or
large).
 Beverage license will be given to Coca Cola and
the sales tax rate will be Alabama’s normal tax rate
which is 4%.

21.  Product Line
 Hats, Hoodies, T-shirts, Jerseys, Sweatpants, Tank tops, key
chains, bobble heads, toy footballs, team posters, individual
posters, team logo posters, flags, jackets, jewelry, etc.

22.  Forms of payment that will be accepted will be Credit card
and cash.
 Credit card will only be able to be accepted though
computer or telephone.
 If a customer comes to the ticket booth on game day will a
credit card will get turned away.
 Cash will be accepted on game day at the ticket booths. Will
not expect checks
 Tickets will be sold on mainly through internet. For example
ticketmaster.com .
 Provided better deals buying online
 Can purchase a ticket at the ticket booth

23.  All seats in the 400’s will
cost $60 per seat. In the
300’s-200’s seats will range
between $80-$150 per
seat. Seats provided in the
100’s will be $200 and
higher. Box seats and
suites will be $300-$400.
Prices will remain the
same for home fans and
out of state fans because
we believe that our
stadium is home to all our
fans. Pre-season passes
will be available for $350
and season passes will be
for $400.

24. TIGERS
VS.
GIANTS

25. PLAYER: Reggie Bush
Reggie Bush TEAM: Montgomery Tigers
NUMBER: 22
POSITION: Running Back
HEIGHT: 6’0
WEIGHT: 203
COLLEGE: University of Southern
California
AGE: 27
EXPERIENCE: 7TH Season
PLAYER: DeSean Jackson
DeSean Jackson
TEAM: Montgomery Tigers
NUMBER: 40
POSITION: Wide Receiver
HEIGHT: 5’10
WEIGHT: 175
COLLEGE: University of
California, Berkeley
AGE: 25
EXPERIENCE: 5TH Season

26. Outdoor- Posters of the individual players
 Magazine Ad- This will give the team with signatures, entire teams, and team
more exposure and possibly more mascots will be available to the fans
fans. Price will be about $800 a year. through local department stores. This will
cost $20,000 to get copies nationwide.
COME SUPPORT YOUR TIGERS!
Newspaper Ad: This will MONTGOMERY TIGERS TICKETS
ON SALE NOW!!!
appear in Montgomery TICKETS CAN BE PURCHASED
Weekly and Alabama Daily for AT THE TEAMS WEBSITE
(WWW.MTIGERS.AL) OR OTHER
6months with a rate $20 each.
TICKET WEBSITES
DON’T MISS IT!

27.  Broadcast
TALK SHOW: {Tyra Banks Show}
Tyra: Please welcome you know him you love him star wide receiver DeSean
Jackson!!!!
****Crowd Cheers****
*Tyra and Jackson hugs*
Jackson: Thank You for having me
Tyra: No problem! You do your thing on that field mama did good
Jackson: (laughs) she my motivation couldn’t do it without her
***crowd goes “awwwwwe”***
Tyra: That’s right. So are you ready for the big game against the Giants Sunday
night?
Jackson: You know I’m ready question is they ready (Laughs)
Tyra: Well can’t wait for the game I know you’ll perform
Jackson: You know it
Tyra: Well Thank you for joining us everybody tune in to see the Montgomery
Tigers against the Giants Sunday night. DeSean Jackson everybody (holds up
her hands towards him)
***crowds cheers and claps***

28. Montgomery
Tigers
 This will appear on side bars
of websites and can be
seen through any device. It
will appear for 6months and
will be $1 per click. Which
will go to ESPN and/or
yahoo
Come
Experience the
best game of the
season!
Buy Your
Tickets NOW!

29.  The Montgomery Tigers chose
Adidas to be one of our
sponsors because they can
help provide our team ADIDAS SPONSORS 365 KIDS ON SEPTEMBER 21, 2012
uniforms, cleats, warm-up suits The Montgomery Tigers decided that Adidas will be
our co-sponsor in the fundraiser 365 KIDS. The
and team shirts. Montgomery
Montgomery Tigers are giving baskets full of goodies
Adidas gear will also be for sale and prizes. Adidas will provide and promote their
in our stores inside the stadium. company by using Adidas shirts and Adidas socks.
We will help promote Adidas by
hanging signs in the Stadium

30.  Print Advertisement for Adidas
The Montgomery Tigers
365 KIDS FUNDRASIER
Saturday September 21st, 2012
Winners will be awarded with a basket full of prizes
Presented by Adidas with a
“Just Fit” certificate