My app is a biometric health tracker and goal monitor that allows users to track up to 50 health metrics and set up to 25 goals. It includes a social community for connecting with other users and coaches. Users can invite members and non-members to join them in earning badges and awards. The app is backward compatible with the previous version 1.0. The presentation emphasizes designing an app that works flawlessly, has an authentic personality, and achieves results without any marketing.

1. DALLAS iPHONE
DEVELOPERS +
ENTREPRENEURS

2. REDEFINING
MOBILE
DESIGN X

3. DESIGN DEFINITIONS

4. DESIGN IS HOW IT WORKS I

5. HOW IT WORKS IN MOBILE

6. INTERFACE
EXPERIENCE
VALUES

7. U/I
U/X
FUNCTIONS

8. INTERFACE
EXPERIENCE
VALUES

9. WHAT IT DOES

10. WHAT IT DOES
PERIOD

11. MY APP

13. USER

14. USE

15. LESS SCOPE
USE
MORE FOCUS

16. FEEL

17. SOFT
FEEL

18. SOFT
FEEL
HARD

19. FEEL

20. TOUCH

22. IDEA
WORKS
DELIGHTS

27. IDEA
WORKS
DELIGHTS

28. IN PRACTICE

32. 6B. ABOUT WIDE
5C. LANDSCAPE DISPLAY
START
6A. ABOUT TALL 1. SPLASH SCREEN
tapping meter anytime
5A. LANDSCAPE HOME SCREEN
info button screen to
tapping
track info display
lower area
brings up
controls
5B. LANDSCAPE CONTROLS
DO ONE
THING
revelas About screen more view
7A. LANDSCAPE MORE
2B. HOME DIMMED 2A. HOME SCREEN 3A. MORE DETAIL
turning
device
sideways any
time triggers
LANDSCAPE
METER
after 7
seconds of
inactivity,
controls fade tapping album art reveals album songs
away
from MORE, 7B. LANDSCAPE ALBUM
entire screen
tapping slides UP to
anywhere reveal more
LESS slides
brings information
screen back
controls back down to 2A
HOME
SCREEN
ELEGANTLY
4D. PLAYLISTS 4A. ARTISTS 4B. ARTISTS > ALBUMS 4C. ALBUM > SONGS
NOW
PLAYING
returns to
HOME
SCREEN returns to
Home Screen
selecting
PLAYLISTS iPhone App Schematic
brings up
Playlist v 1.2 / May 28, 2010
selections
design: Jason Franzen
xcubeLABS.com

33. 6B. ABOUT WIDE
5C. LANDSCAPE DISPLAY
START
MY APP
6A. ABOUT TALL 1. SPLASH SCREEN
info button screen to
5A. LANDSCAPE HOME SCREEN track info display 5B. LANDSCAPE CONTROLS
IS A tapping meter anytime
revelas About screen
2B. HOME DIMMED 2A. HOME SCREEN 3A. MORE DETAIL
tapping
lower area
brings up
controls
7A. LANDSCAPE MORE
more view
BRANDED
turning
device
sideways any
time triggers
LANDSCAPE
METER
after 7
seconds of
inactivity,
controls fade tapping album art reveals album songs
away
from MORE, 7B. LANDSCAPE ALBUM
entire screen
tapping slides UP to
MUSIC
anywhere reveal more
LESS slides
brings information
screen back
controls back down to 2A
HOME
SCREEN
4D. PLAYLISTS 4A. ARTISTS 4B. ARTISTS > ALBUMS 4C. ALBUM > SONGS
NOW
PLAYING
returns to
HOME
SCREEN returns to
Home Screen
PLAYER selecting
PLAYLISTS
brings up
Playlist
selections
iPhone App Schematic
v 1.2 / May 28, 2010
design: Jason Franzen
xcubeLABS.com

34. OR FAIL.

35. MY APP IS A BIOMETRIC HEALTH TRACKER
AND GOAL MONITOR FOR BOTH EXISTING
HEALTH INSURANCE CLIENTS AND POTENTIAL
CLIENTS, WHICH ALLOWS USERS TO SET UP
TO 25 GOALS AND CONCURRENTLY TRACK UP
TO 50 HEALTH METRICS USING OUR
CONVENIENT TRACKERS. IT ALSO INCLUDES A
SOCIAL COMMUNITY DELIVERING FEEDS AND
CONNECTING USERS AND COACHES WHO
MAY (OR MAY NOT) BE PART OF THEIR
ACTIVITY, GOAL AND TRACKER NETWORKS.
THE APP ALLOWS USERS TO INVITE OTHER
MEMBERS (AND NON-MEMBERS) TO JOIN
THEM WHILE EARNING BADGES, AND
VIRTUAL AWARDS ON MULTIPLE LEVELS. THE
APP IS ALSO BACKWARD-COMPATIBLE WITH
THE PREVIOUS NON-USED VERSION 1.0

36. 6B. ABOUT WIDE
5C. LANDSCAPE DISPLAY
START
6A. ABOUT TALL 1. SPLASH SCREEN
info button screen to
5A. LANDSCAPE HOME SCREEN track info display 5B. LANDSCAPE CONTROLS
tapping
lower area
brings up
controls
tapping meter anytime
revelas About screen more view
7A. LANDSCAPE MORE
2B. HOME DIMMED 2A. HOME SCREEN 3A. MORE DETAIL
turning
device
sideways any
time triggers
LANDSCAPE
METER
after 7
seconds of
inactivity,
controls fade tapping album art reveals album songs
away
from MORE, 7B. LANDSCAPE ALBUM
entire screen
tapping slides UP to
anywhere reveal more
LESS slides
brings information
screen back
controls back down to 2A
HOME
SCREEN
4D. PLAYLISTS 4A. ARTISTS 4B. ARTISTS > ALBUMS 4C. ALBUM > SONGS
NOW
PLAYING
returns to
HOME
SCREEN returns to
Home Screen
selecting
PLAYLISTS iPhone App Schematic
brings up
Playlist v 1.2 / May 28, 2010
selections
design: Jason Franzen
xcubeLABS.com

37. MAKE IT
WORK
FLAWLESSLY

39. GIVE IT
AUTHENTIC
PERSONALITY

43. RESULTS 10,000
500

44. 100,000
$0 MARKETING

46. IDEA
WORKS
DELIGHTS

48. THANK YOU.