8. 品价格便宜,银的原材料也很便宜,只有 2 元/克,为一般人所能接受。同时银饰本身的可塑性很强,
造型变幻多样,所以流行也是一种必然。从而更加多样化。况且近年来人们对饰物的要求也是越来越
高 。
二 、 银 饰 品 种 类
国家标准规定 990 银、 银、 银都可以用来做银首饰。
925 800 现在说的银饰一般都是 925 银。 银
925
首饰是含量为 92.5%的纯银再加入 7.5% 的合金,加入合金为的是让银的光泽、亮度和硬度都有所改
善。自从 1851 年蒂芬妮推出第一套含银量为 92.5%的银饰品后,925 银便开始流行,所以目前都以
925 作为鉴定是否为纯银的标准。925 银首饰经过抛光后呈现出极漂亮的金属光泽,而且也具有了一
定的硬度,能够镶嵌宝石,做成中高档首饰。此外,还有黑银、藏银、彩银、泰银、苗银、纳西族银等品
种 。
三 、 生 产
目前而言,国内生产银饰品的厂家主要集中于广东省境内特别是深圳市。在义乌福田财富珠宝大
厦我们看到的银饰品生产厂家有:雅庄、丽珠、思源、名兰、华泰等。除此之外在国内还有银时代和老银
匠 。 其 设 计 沿 袭 传 统 又 加 进 现 代 流 行 元 素 。
四 、 销 售
国内银饰品销售主要存在于商场超市的专柜里面但又跟珠宝有所区别,跟一般饰品相近也就是
说银饰是介于珠宝和饰品之间的。当然国内也有这样的一些银饰专卖店但相对各地的饰品连锁加盟店
来说还是处于起步阶段摸索阶段,同时只做单一的银饰专卖店很难赚到钱,只能在做的过程中以银
饰为主兼顾其他。同时,网上零售情况比现实里看似繁华,但像首饰这类商品,人们更倾向于相信正
规、专业的商店。同时网络存在诚信缺陷,所以一般如果不是同城交易,生意并不比现实里好很多。需
要 注 意 的 是 , 网 上 银 店 大 部 分 以 做 批 发 为 主 , 批 发 生 意 相 当 火 爆 。
五 、 消 费
银饰的消费以 30 岁以下的时尚年轻一族为主要消费对象,如大中专学生、刚参加工作不久的爱
美女性,因为银饰单价便宜,消费起来比较轻松,年轻一族能承受这个价格。中年人消费一般为珠宝
类产品。而且我们发现年轻一族很多时候的消费习惯是将银饰作为一次性消费用品,只是图个新鲜。
同时,银饰相对于其它饰品而言比较安全。其它的合金多多少少会对人体造成伤害,特别是像耳环这
类跟皮肤直接接触甚至穿透皮肤的饰品,对人体的影响是相当大的。因为银或者是金的金属属性相对
稳定,不容易跟空气中的物质或者是人体皮肤的分泌物起反应。还有银饰的特有特点就是比较质朴,
既不会显得奢华也不会显得俗气,人人适合佩带。在银饰的消费区域上,我们发现大城市比小城市走
的快,南方比北方消费快,城市比农村快,越是时尚的城市银饰品走的越快。
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