The logo detailed analysis
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The document discusses redesigning a logo font for a video documentary because the original block font did not work well. A new handwritten font was created that would write itself across the screen, conveying the passion and personality behind the music. While the block font worked well for posters indicating achievement, the handwritten font better captured the progression from unsigned to signed music and negated concerns about maintaining a consistent brand identity with the title font.
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Theory
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Gianluca and Jake made changes to the planning of their production. They decided to use the soundtrack from The Pretty Goodbyes as a continuous track rather than snippets for the interrogation and bus scenes. Some takes were shortened during filming to improve pacing. Additional credits were added to the opening sequence and different transitions and fonts were used to make it feel more extravagant and professional.
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Textual analysis of the hurt locker
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The logo detailed analysis
- 1. The Logo
- 2. Logo O The original block font didn’t work with our video documentary. OWe had to create/find another font so that it would flow with the rest of the video. OWe came up with a new logo: handwritten font that would write itself across the screen.
- 3. O The handwriting on the video connotes the passion and personality behind the music. O The block font on the poster connotes the achievement and finality of being signed. O The way in which the connotations indicate the progression of unsigned to signed music negates the concern for brand identity in the title font.