This document provides tips for taking the perfect professional profile photo or "#workselfie" for LinkedIn. It recommends using natural lighting and a plain white background, holding the camera above eye level to look more flattering, choosing business-casual attire, and avoiding distracting or unprofessional poses and backgrounds. The tips are summarized in a bulleted list recapping do's and don'ts.

1. THELINKEDINGUIDE
TOTHEPERFECT
#WORKSELFIE

2. Buildingyourprofessionalbrandisessentialto
careersuccess.Oneofthemostimportant
partsofcreatingtherightimpressionishaving
therightprofilephoto. Infact,youare14x
morelikelytobeviewedifyouhaveaprofile
photo. Luckily,youdon’tneedtobooka
professionalphotographer.Allyoureallyneed
isyoursmartphonetotakea#workselfie.Getisyoursmartphonetotakea#workselfie.Get
startedwiththesetips.
OVERVIEW

3. Usingabackgroundsuchasawhitewallwill
ensurethefocusispurelyonyourfaceandnot
onwhatisbehindyou.Makesurethewallis
clearofanypictures,signsorphotobombers!
DO BEAWARE
OFYOUR
SURROUNDINGS

4. Naturallightisyourbestfriend,sostayaway
from theflash.South-facingwindowsareperfect,
aslightwillhityoustraightonandcompliment
yourface.Avoiddirectsunlightasshadowscan
beharshonfaces.
DO USENATURAL
LIGHT

5. DSLRsorphonesbothworkwell.Ifyou’reusing
asmartphone,makesureit’safairlyrecent
smartphone.Findamakeshifttripod(awallor
bookshelf)toavoidaselfiearm.Rememberto
usethefront-facingcamera.
DO USETHE
RIGHTCAMERA

6. Lookupatthecamera–itisamoreflattering
anglebecauseitemphasizesyoureyesandmakes
yourfaceandneckseem smaller.Lookingdown
onacameraisusuallynotasflatteringforthe
exactoppositereason.
DO THINKABOUT
THEANGLE

7. Headandshouldersmakethebest#workselfie,which
meansanoff-the-shouldertopmightnotbethebest.
Youdon’twantanythingtoodistracting–butdon’tbe
afraidtowearcolour.
DO THINKABOUT
WHATYOU’RE
WEARING

8. Thebestphotosfollow theruleofthirds.
Thismeansthatyoureyesshouldbeonethird
ofthewaydownfrom thetopofthephotoand
offtooneside.Leaveplentyofdistancebetween
yourselfandthelenssoyoucancropthe
picturelater.
DON’TCENTER
YOURSELFX

9. Duckface,pouting,sparrow face,fishlips,
belfie,thebed,thebathroom,the
restaurant,theseatbelt,thegym.Just
someoftheselfiesthatdon’thaveaplace
onyourLinkedInprofile.Show yournatural
selfbyrelaxingyourfaceandexpression.
DON’TDO A
CLICHÉSELFIEX

10. SO TO RECAP…
Dobeawareofyoursurroundings
Dousenaturallight
Dousetherightcamera
Dothinkabouttheangle
Dothinkaboutwhatyou’rewearing
Don’tcenteryourself
DonDon’tdoaclichéselfieX
X

11. Takenagreat#workselfie?
ShareitonLinkedInand
othersocialnetworksusing
thehashtag!