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The Legal Needs
of American
Families
A Research Study Conducted
by Decision Analyst, Inc.
Commissioned by LegalShield
About the Study
This study of full-time employees in the U.S. was conducted overthe
Internet.
A national probability sample of males and females aged 18 to 64 was drawn
from American Consumer Opinion®
Online, Decision Analyst’s worldwide
panel of over eight million consumers. The sample was balanced by
geography and selected demographics such as gender, age, ethnicity, and
household income. Panelists were invited by email to the screening survey,
and those employed full-time were invited to Decision Analyst’s DAISurvey™
website to participate in the study.
Atotal of 1,000 interviews were completed online in 2013.
About Decision Analyst
Decision Analyst is one ofthe largest marketing research and analytical
consulting firms in North America, and serves an array of Fortune 500
companies around the world. The firm specializes in strategy research,
product testing, advertising testing, and marketing optimization using
advanced simulation techniques. The firm is headquartered in the Dallas-
Fort Worth area.
57 Million Americans
Have Legal Issues
(That’s a Whole Lot of People)
The Legal Needs OfAmerican Families Study (Legal Needs Study) shows
that working Americans and their families face a myriad of legal issues on
almost a daily basis.
The study shows that 57 million full-time working Americans experienced
at least one significant legal event in the past 12 months, but only 60% of
those who experienced such an event actually sought out the services of a
lawyer to help them.
The areas of greatest need identified in the survey include auto and traffic
issues such as traffic tickets and accidents, family issues such as adoption
and divorce, and estate planning concerns such as wills, trusts, and estate
or inheritance management.
The Legal Needs Study also shows that legal problems know no economic
boundaries. All income levels experience legal issues or events at about the
same rate: 66%.
•	Automobile accident
•	Execution of a contract
•	Secured a home mortgage/		
	 refinanced home
•	Divorce
•	Speeding ticket or traffic 		
	violation
•	Prepared a Will
•	Marriage
•	Leased an apartment or home
•	Set up a trust
•	Became executor of parents’ 		
	estate
•	Was subpoenaed
TOP 25 LEGAL ISSUES IDENTIFIED
•	Vehicle damaged while parked 	
	 on street
•	Sold faulty merchandise
•	Identity theft
•	Inherited property
•	Filed bankruptcy
•	Leased a vehicle
•	Challenged a Will
•	Property was damaged while in 	
	storage
•	A tenant sued you
10 CRITICAL ISSUES FACED
WITHOUT ATTORNEY ASSISTANCE
Many Americans Go It Alone
The Legal Needs Study shows that Americans forgo
or avoid legal help because of cost, access, and
trust issues. According to survey results,
Respondents reported paying an average hourly rate of $284, with
nearly 25% paying in excess of $400 per hour. Additionally, nearly 20%
did not know their attorney’s hourly rate.
Seventy-two percent of respondents believe that most lawyers are
difficult to reach by phone and 63% believe that most lawyers are not
responsive. An overwhelming
Seventy-four percent said they dread the thought of talking to a lawyer,
and 72% said that most lawyers will try to take advantage of you.
The Legal Needs Study also indicates that Americans have a difficult
time finding a qualified attorney to help them. Sixty-seven percent
of respondents reported that they did not know a lawyer to call prior
to needing one. The remainder said they found an attorney randomly
through an online search, the Yellow Pages, or some sort of advertising.
93% of respondents believe lawyers charge too
much for their services.
76% of respondents said that they were hesitant
to call a lawyer.
• IRS audit
• Divorce
• Automobile accident
• Spouse died without a Will
• Arrested or detained by police
• Adoption of a child
• DWI or DUI
• Identity theft
• Bought or refinanced home
• Unjustified property repossession
At the same time, however,
Even more troubling is the fact that two-thirds of Americans say they
have never heard of any such plans or services.
When asked if they would be willing to pay $20 per month to have
unlimited access to qualified attorneys at an accomplished law firm for
advice and counsel on legal issues no matter how serious or trivial,
This number increased to 70% when a 50/50 split in cost with their
employer was factored in.
Legal Service Plans Offer Solution
Despite facing significant legal issues on a regular basis, the Legal Needs
Study shows that fewAmericans are proactive in taking steps to get the
legal protection they need forthemselves and their families.
Nearly 90%ofAmericans saythey don’t have any form
of legal insurance or legal protection service that could
make getting qualified legal help easy and affordable.
9 out of 10 respondents said if cost were more
affordable, they would seek legal advice for even
trivial issues such as a traffic ticket or the review of
a rental agreement.
More than 60%reported they would be interested in
purchasing legal protection.
This figure is significant to employers, considering that
However, only 13% ofthese working Americans and families have some type
of legal service through work, and ofthat group 93% responded that they
are satisfied with their jobs with this benefit being one ofthe reasons.
Ofthe respondents who have a legal benefits plan, an average of 75% are
very satisfied with their coverage.
66%of respondents reported they had to take at
least one day off from work in the past year to deal
with one or more legal issues.
Respondents reported that they had better
peace of mind and were less distracted at work
when they had a legal protection plan in place.
70%of respondents with a legal benefits plan said
they use the service more than three times per year.
Worry Less, Live More.
LegalShield’s Legal Needs ofAmerican Families Study shows that we face
legal issues on almost a daily basis and the barriers of cost, confusion, and
trust limit the access to the legal help we need.
LegalShield removes these barriers and empowers its members by giving
them uncomplicated and affordable access to the legal assistance they
need to protect themselves and their families.
Today, LegalShield’s 1.75 million memberships protect and empower 4.375
million lives and serves 140,000 businesses across North America.
For a low monthlyfee, LegalShield members get access to qualified
attorneys who are experienced in the areas of law that most impact families
and small businesses.
The attorneys have been with their respective law firms for an average of 19
years and have the expertise and experience to navigate members through
a variety of everyday legal issues such as family matters, estate planning,
financial and business issues, consumer protection, tax and real estate
problems, benefits disputes, and auto/driving issues.
More than 34,000 companies offer the LegalShield
plan to their employees as a voluntary benefit.
LegalShield has dedicated law firms in 50 states and
4 provinces in Canada.
Contracts issued by:
Pre-Paid Legal Services, Inc., and subsidiaries:
Pre-Paid Legal CasualtySM, Inc.
Pre-Paid Legal Access, Inc.
In FL: LS, Inc.
In VA: Legal Service Plans of Virginia, Inc.BRO_WhitePaper_Online _042318
4.375 MILLION LIVES
1.75 MILLION FAMILIES

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The Legal Needs of American Families

  • 1. The Legal Needs of American Families A Research Study Conducted by Decision Analyst, Inc. Commissioned by LegalShield
  • 2. About the Study This study of full-time employees in the U.S. was conducted overthe Internet. A national probability sample of males and females aged 18 to 64 was drawn from American Consumer Opinion® Online, Decision Analyst’s worldwide panel of over eight million consumers. The sample was balanced by geography and selected demographics such as gender, age, ethnicity, and household income. Panelists were invited by email to the screening survey, and those employed full-time were invited to Decision Analyst’s DAISurvey™ website to participate in the study. Atotal of 1,000 interviews were completed online in 2013. About Decision Analyst Decision Analyst is one ofthe largest marketing research and analytical consulting firms in North America, and serves an array of Fortune 500 companies around the world. The firm specializes in strategy research, product testing, advertising testing, and marketing optimization using advanced simulation techniques. The firm is headquartered in the Dallas- Fort Worth area.
  • 3. 57 Million Americans Have Legal Issues (That’s a Whole Lot of People) The Legal Needs OfAmerican Families Study (Legal Needs Study) shows that working Americans and their families face a myriad of legal issues on almost a daily basis. The study shows that 57 million full-time working Americans experienced at least one significant legal event in the past 12 months, but only 60% of those who experienced such an event actually sought out the services of a lawyer to help them. The areas of greatest need identified in the survey include auto and traffic issues such as traffic tickets and accidents, family issues such as adoption and divorce, and estate planning concerns such as wills, trusts, and estate or inheritance management. The Legal Needs Study also shows that legal problems know no economic boundaries. All income levels experience legal issues or events at about the same rate: 66%. • Automobile accident • Execution of a contract • Secured a home mortgage/ refinanced home • Divorce • Speeding ticket or traffic violation • Prepared a Will • Marriage • Leased an apartment or home • Set up a trust • Became executor of parents’ estate • Was subpoenaed TOP 25 LEGAL ISSUES IDENTIFIED • Vehicle damaged while parked on street • Sold faulty merchandise • Identity theft • Inherited property • Filed bankruptcy • Leased a vehicle • Challenged a Will • Property was damaged while in storage • A tenant sued you
  • 4. 10 CRITICAL ISSUES FACED WITHOUT ATTORNEY ASSISTANCE Many Americans Go It Alone The Legal Needs Study shows that Americans forgo or avoid legal help because of cost, access, and trust issues. According to survey results, Respondents reported paying an average hourly rate of $284, with nearly 25% paying in excess of $400 per hour. Additionally, nearly 20% did not know their attorney’s hourly rate. Seventy-two percent of respondents believe that most lawyers are difficult to reach by phone and 63% believe that most lawyers are not responsive. An overwhelming Seventy-four percent said they dread the thought of talking to a lawyer, and 72% said that most lawyers will try to take advantage of you. The Legal Needs Study also indicates that Americans have a difficult time finding a qualified attorney to help them. Sixty-seven percent of respondents reported that they did not know a lawyer to call prior to needing one. The remainder said they found an attorney randomly through an online search, the Yellow Pages, or some sort of advertising. 93% of respondents believe lawyers charge too much for their services. 76% of respondents said that they were hesitant to call a lawyer. • IRS audit • Divorce • Automobile accident • Spouse died without a Will • Arrested or detained by police • Adoption of a child • DWI or DUI • Identity theft • Bought or refinanced home • Unjustified property repossession
  • 5. At the same time, however, Even more troubling is the fact that two-thirds of Americans say they have never heard of any such plans or services. When asked if they would be willing to pay $20 per month to have unlimited access to qualified attorneys at an accomplished law firm for advice and counsel on legal issues no matter how serious or trivial, This number increased to 70% when a 50/50 split in cost with their employer was factored in. Legal Service Plans Offer Solution Despite facing significant legal issues on a regular basis, the Legal Needs Study shows that fewAmericans are proactive in taking steps to get the legal protection they need forthemselves and their families. Nearly 90%ofAmericans saythey don’t have any form of legal insurance or legal protection service that could make getting qualified legal help easy and affordable. 9 out of 10 respondents said if cost were more affordable, they would seek legal advice for even trivial issues such as a traffic ticket or the review of a rental agreement. More than 60%reported they would be interested in purchasing legal protection.
  • 6. This figure is significant to employers, considering that However, only 13% ofthese working Americans and families have some type of legal service through work, and ofthat group 93% responded that they are satisfied with their jobs with this benefit being one ofthe reasons. Ofthe respondents who have a legal benefits plan, an average of 75% are very satisfied with their coverage. 66%of respondents reported they had to take at least one day off from work in the past year to deal with one or more legal issues. Respondents reported that they had better peace of mind and were less distracted at work when they had a legal protection plan in place. 70%of respondents with a legal benefits plan said they use the service more than three times per year.
  • 7. Worry Less, Live More. LegalShield’s Legal Needs ofAmerican Families Study shows that we face legal issues on almost a daily basis and the barriers of cost, confusion, and trust limit the access to the legal help we need. LegalShield removes these barriers and empowers its members by giving them uncomplicated and affordable access to the legal assistance they need to protect themselves and their families. Today, LegalShield’s 1.75 million memberships protect and empower 4.375 million lives and serves 140,000 businesses across North America. For a low monthlyfee, LegalShield members get access to qualified attorneys who are experienced in the areas of law that most impact families and small businesses. The attorneys have been with their respective law firms for an average of 19 years and have the expertise and experience to navigate members through a variety of everyday legal issues such as family matters, estate planning, financial and business issues, consumer protection, tax and real estate problems, benefits disputes, and auto/driving issues. More than 34,000 companies offer the LegalShield plan to their employees as a voluntary benefit. LegalShield has dedicated law firms in 50 states and 4 provinces in Canada. Contracts issued by: Pre-Paid Legal Services, Inc., and subsidiaries: Pre-Paid Legal CasualtySM, Inc. Pre-Paid Legal Access, Inc. In FL: LS, Inc. In VA: Legal Service Plans of Virginia, Inc.BRO_WhitePaper_Online _042318 4.375 MILLION LIVES 1.75 MILLION FAMILIES