The document discusses the growing Latino population and business ownership in the United States. It notes that the Latino population increased 16% between 2000 and 2010, reaching 50 million, and is projected to grow to 90 million and comprise 1/3 of the U.S. population by 2025. Many Latinos are now opening businesses, especially in construction, transportation, healthcare, and personal services. Latino business owners who have been in business for 5+ years are reporting above average profits. The document also discusses the growing economic power of Latinos, now with a buying power of $1.7 trillion annually, and how corporations are targeting Latino communities and celebrities to influence purchasing decisions.

1. The Latino as Boss

2. Latino
Demographics
in the U.S.

3. Latinos have been the invisible
population in United States

4. 16 percent increase in Latino population in
the United States to a total of 50 million.
U.S. Census 2010

5. The projected Latino
population will be 90
million and will make
up about ⅓ of the
U.S. by 2025

7. Increase in Latinos
opening new businesses

8. 14.9 percent repair
& maintenance, &
personal & laundry
services
13.9 percent
administrative & support,
waste management, &
remediation services
15.1 percent
construction
8.9 percent
transportation
& warehousing
10.4 percent
health care &
social assistance
47 percent

9. Latinos with 5 years or more in business
experience are reporting above average profits

10. Latino businesses have diverse
multicultural and multiracial customers

12. The New
Middle
Class

13. Latinos are
breaking the
chain of
a subservient
mindset

14. Developing
a voice

15. Latinos now have an annual buying power
of $1.7 Trillion

16. Corporations can attest to this through their use of
Latino celebrities to influence the Latino communities
buying decisions.

19. The New
Latino
Leader

20. It’s all about la familia

21. Nilda Perez, LCSW,CCLC
http: Aspire4Business.com
nilda@Aspire4Life.com
845-206-4602
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