How to bring about change in the most unlikely of situations? Ask Coach Carter. In the movie titled Coach Carter, Samuel L. Jackson plays the role of Coach Carter. Carter successfully ran a sports goods store in the neighbourhood of Richmond. He was an alumnus of Richmond High School where he was a star basket ball player during the 1970s. However, when Carter was offered the job, he was disappointed to learn that the basketball team of Richmond High was poor at the sport and was quite indisciplined. Carter accepted the job of coaching the team with a vision of ensuring a good future for the players through the medium of basketball. In keeping with his vision, he made it mandatory for the players to sign a contract if they wanted to be a part of the team. Among others, the contract required the players to show a minimum stipulated academic performance. When the players failed to do well academically, Carter locked the gym and debarred the players from playing despite their good performance in the basketball tournaments