The Intelligent Guide to PLR

 ENGAGE YOUR
CUSTOMERS
 BE THE EXPERT
 ACHIEVE BUSINESS
SUCCESS

The Intelligent Guide to PLR

By Sharyn Sheldon

© Business Content PLR www.BusinessContentPLR.com

Objectives

By the end of this webinar you will know:

 What PLR is and where it comes from

 The benefits of PLR content

 The most popular ways to use PLR

 How to incorporate PLR into your content strategy

 The biggest mistakes people make when using PLR

 Tips for making the most of the PLR that you buy


Who am I?

 Instructional designer since 1993
 Worked with large companies to design “learning
solutions”
 Started out online in 2009 with niche sites
 Started my PLR site near the end of 2011
 Focused on business content
 Business coaches
 Service providers
 Small business owners
 Mom of 3 teenagers


What is PLR?


What Does PLR Look Like Online?


A Peak Inside

Product Reviews

Pack of Articles +

Complete ebook
package

Read Your Rights

 Resell Rights

 Master Resell Rights

 Private Label Rights

 Some variations


Who creates this stuff?

 Freelance writers

 Ghostwriters

 People repackaging public domain content

 People who are good at ………

 People who want to get more mileage from their product

 Others like me


Why do people buy PLR?

 Not enough time to do all their own writing/content

 Need content NOW!

 Can‟t afford a ghostwriter

 Running low on content ideas


Why do people buy PLR? (cont.)

 Don‟t know that much about a subject

 Need a starting point

 Don‟t want to reinvent the wheel

 Like the idea of something „ready-to-sell‟


Popular Ways to Use PLR

 Promote a Product – Your Own or Affiliate

 Create a New Product

 Content for Your Affiliates

 Content to Build Your List

 Research and Templates


A Quick Note on Duplicate Content

 More than one page on the same domain

 More than one page on different domains

 Highest value and authority usually wins

 Only relevant for search engines


Promote Products – Affiliate or Your Own

 Use PLR articles to demonstrate your expertise

 Write your own or buy a PLR product review

 Use PLR articles or email series to promote the
product to your list.


Promote Products – Affiliate or Your Own

Use PLR Content
to Be Everywhere
at Once


Create Your Own Product

 Product in a box

 Some PLR packages come with everything
 Some people use as is, put it online and sell it

 Others add their own value

 Change the graphics or, at the minimum, edit the title


Create Your Own Product (cont.)

 Mix and Match

 Create a brand new product by mixing, matching and
combining PLR from different providers and different
types of PLR.



 Cut Up and Rework It

 From ebook to ecourse
 From ebook to report series

 From report to email series

 From article to status updates



 Transform to New Media

 Use as scripts for videos or dvds
 From series of articles to series of podcasts

 From ebook to Kindle or print book (must rewrite)

 From any format to mindmap


Content for Your Affiliates

 Create rebrandable reports

 Create other content they can share
 Articles
 Emails

 Video


Content to Build Your List

 Opt-in Freebies

• Offline List Builders
 Emails to build your relationship


Research and Templates

 PLR as Research

 Quality PLR has good research behind it
 Quick way to learn about a topic

 Do some of your own research too


Research and Templates

 PLR as Templates

 Use as a rough draft
 Don‟t even have to use the content

 Add your own branding and content


How to Use PLR in Your Content Marketing

What is
Keywords Buy Your
the
? PLR
Purpose?

Create an What
Read It!
Outline Format?

Rewrite It Format It Affiliate
Links

Publish, Promote, Measure

Tips for Rewriting

 Mild: Title and keywords

 Medium: New intro, conclusion, sentences

 Hot: Add your own examples and content

 Extra Hot: Total rewrite

 On Fire: Totally new medium


Example of PLR in Content Marketing

1. Goal: Promote my new Social Media PLR pack
2. Keywords: Social media marketing outsourcing
3. Buy PLR: Used key points from my latest pack
4. Read it: Select points
5. Format: Article with tips
6. Outline
7. Rewrite
8. Format: Subheaders and image
9. Links: Write resource box and insert links


Sample Outline


Biggest Mistakes People Make with PLR

 Buying the HUGE bulk packs

 Spinning

 Not reading it first

 Not editing it

 Not using it at all!


A Few Parting Tips

 Mix it with your own

 Customize to your market

 Outsource even more

 Think outside the box

 Reuse and repurpose


Want More?

 Go to Business Content
PLR for customizable
content for your:
 Blog
 Website
 Marketing
 Infoproducts
 …and more

www.BusinessContentPLR.com
You can earn money by joining our affiliate program by clicking on Affiliates at the
bottom menu bar

The Intelligent Guide to PLR

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