Influence of electronic word of mouth on Consumers Purchase Intention
The Impact Of Decoys And Background Information On
1. The impact of decoys and background information on consumers preferences and decision making IAREP/SABE CONGRESS Paris, 6 July 2006 Fabio Buoncristiano, University of Bologna Daniele Scarpi, University of Bologna
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4. Introduction The process through which consumers form their preferences.... .... resembles more a work of architecture and building , starting from certain base – values.... .... rather than an archaeological work of digging for bringing to light pre – existent values and preferences.
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Editor's Notes
The same circle appears large when surronded by small circles and small mwhen surrounded by larger ones This effect basically implies that the same product could be perceived differently in a different context Previous experience is the ability to recall from memory specific information
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