This document provides instructions for a class project to create a modern version of Achilles' shield from Homer's Iliad. Students will each create a 5-7 minute section for the shield using various media to represent themes from their own lives and community, such as work, astronomy, peace, war and history. Examples are given such as landscapes during peace versus war or careers in the local area. The goal is for students to identify what values define their own culture today in the way the shield depicted ancient Greek culture. Students will complete individual sections that are compiled into a physical and digital class shield due in January.
1) Achilles was the son of the mortal king Peleus and the sea nymph Thetis. As a child, Thetis tried to make Achilles immortal by dipping him in the River Styx, but he was left mortal where she held him by the heel.
2) As a young man, Achilles was disguised as a girl to avoid going to the Trojan War, but was found out by Odysseus and went to fight at Troy.
3) At Troy, Achilles proved to be an undefeatable warrior but withdrew from battle after a dispute over war spoils. He later returned and killed Hector in revenge for Patroclus's death, though he was ultimately killed by
The document provides examples of how to use descriptive writing to appeal to the five senses when describing a football game. It then provides a 3 paragraph summary of a football game that uses descriptive details about what is seen, heard, smelled, tasted, and felt to immerse the reader in the experience. The summary touches on the sounds of the crowd, smells of the concession stand, the pain and fatigue felt by the player after being tackled hard, and the disappointment felt after losing the game.
W.H. Auden's poem "The Shield of Achilles" contrasts the idealized scenes depicted on the shield of Achilles in Homer's Iliad with the brutal realities of the modern world. When Achilles' mother Thetis asks the god Hephaestus to craft a new shield for her son, she envisions depictions of peace, rituals, and athletic games. However, Hephaestus instead covers the shield with disturbing images representing the meaningless violence and dehumanization of Auden's 20th century. The poem criticizes those who glorify war and reflects on how far the world has strayed from Homeric ideals of heroism.
The document discusses the themes in W.H. Auden's poetry. It notes that his poetry covered themes of love, religion, politics and social concerns, citizenship, war, death, and modern horrors like totalitarianism. Auden's poetry expressed messages about the need for human connection and love in the face of these difficult themes and times. His work reflected the political turmoil of his era and events like the Spanish Civil War.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
This document provides instructions for a class project to create a modern version of Achilles' shield from Homer's Iliad. Students will each create a 5-7 minute section for the shield using various media to represent themes from their own lives and community, such as work, astronomy, peace, war and history. Examples are given such as landscapes during peace versus war or careers in the local area. The goal is for students to identify what values define their own culture today in the way the shield depicted ancient Greek culture. Students will complete individual sections that are compiled into a physical and digital class shield due in January.
1) Achilles was the son of the mortal king Peleus and the sea nymph Thetis. As a child, Thetis tried to make Achilles immortal by dipping him in the River Styx, but he was left mortal where she held him by the heel.
2) As a young man, Achilles was disguised as a girl to avoid going to the Trojan War, but was found out by Odysseus and went to fight at Troy.
3) At Troy, Achilles proved to be an undefeatable warrior but withdrew from battle after a dispute over war spoils. He later returned and killed Hector in revenge for Patroclus's death, though he was ultimately killed by
The document provides examples of how to use descriptive writing to appeal to the five senses when describing a football game. It then provides a 3 paragraph summary of a football game that uses descriptive details about what is seen, heard, smelled, tasted, and felt to immerse the reader in the experience. The summary touches on the sounds of the crowd, smells of the concession stand, the pain and fatigue felt by the player after being tackled hard, and the disappointment felt after losing the game.
W.H. Auden's poem "The Shield of Achilles" contrasts the idealized scenes depicted on the shield of Achilles in Homer's Iliad with the brutal realities of the modern world. When Achilles' mother Thetis asks the god Hephaestus to craft a new shield for her son, she envisions depictions of peace, rituals, and athletic games. However, Hephaestus instead covers the shield with disturbing images representing the meaningless violence and dehumanization of Auden's 20th century. The poem criticizes those who glorify war and reflects on how far the world has strayed from Homeric ideals of heroism.
The document discusses the themes in W.H. Auden's poetry. It notes that his poetry covered themes of love, religion, politics and social concerns, citizenship, war, death, and modern horrors like totalitarianism. Auden's poetry expressed messages about the need for human connection and love in the face of these difficult themes and times. His work reflected the political turmoil of his era and events like the Spanish Civil War.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
The Good, the Bad and the Ugly | Mark Rippetoe
1. The Good, the Bad and the Ugly | Mark Rippetoe
By Mark Rippetoe
Here's what you need to know...
o CrossFit has done an incredibly good job at popularizing tough training using barbells.
o CrossFit is fine "Exercise" but it's not "Training." The undoubtedly impressive CrossFit Games
athletes don't use CrossFit programming.
o There are good and bad CrossFit coaches, but the certification farm CrossFit has become often
produces more bad than good.
I was associated with CrossFit for about three years beginning in 2006, providing weekend seminars
and instructional videos that demonstrated technique on the five basic barbell exercises. I ended my
formal association with the organization in 2009 due to ideological and personal differences, and
The Aasgaard Company started our own seminar product in January of 2010.
During this seven-year period of time I've become quite familiar with the system and the people who
developed it, I've watched it change significantly over these years, and I've come to hold several
opinions regarding CrossFit. Some of them I will share with you here.
The Good
2. CrossFit is the greatest thing that has ever happened to barbell training, bar none, unequivocally
and absolutely.
Since the invention of the equipment a hundred years ago, nothing has placed more hands on more
barbells than CrossFit. This is what motivated my involvement with them in 2006 - I saw a huge
amount of potential for the advancement of strength training.
Now, it must be said that P90X broke the ground with their infomercials, the first of their kind,
showing people getting results with exercise that was actually hard. Previously, the primary
criterion for exercise advertised on TV was that the DynoIsoThighMaster2000 folded up and stored
under your bed. It was fun and took five minutes a week. And it was easy.
So P90X comes along and says that you have to get sweaty and tired if you want to get stronger and
lose bodyfat, and it will help if you do their diet too. After a period of development that began in
2002, they started airing millions of infomercials in 2004, and within a couple of years every human
being on Earth had been exposed to the idea that "hard" was productive, and that muscles needed to
be "confused," an idea first popularized by the Weider organization in the '70s. With the broad
general public exposed to the ideas of "hard" and "random/muscle confusion," the field had been
plowed.
CrossFit began to get popular about this time. It has been called "P90X with barbells" -- it confuses
the muscles with random exposure to a variety of movements and equipment that P90X does not use,
and it is very hard. CrossFit had an appeal that has subsequently ballooned into the fastest-growing
business opportunity for gym owners in the history of the industry.
Each of these gyms (I'm sorry, but I cannot call them "boxes") has bars, bumper plates, racks of
some sort, and the platform space to do the basic exercises that comprise effective strength training.
And each of them also offers a place to do the WOD that all the other CrossFitters around the world
are doing that day. But if they'll let you, each gym also is a place where you can do very productive
strength training.
CrossFit also constitutes nothing less than a total revolution in the potential for the development of
Olympic weightlifting in the United States, so far in excess of Bob Hoffman's wildest dreams that the
English language fails to describe its importance.
For example, in 2004 there was one place to do the snatch and the clean jerk in the entire Dallas Ft.
Worth Metroplex: Tom Witherspoon's garage. Before, six million people/Tom Witherspoon's garage.
Now, 10 years later, there are no less than 40 CrossFit affiliates - probably 41, since I've been typing
a while. USA Weightlifting has yet to capitalize on this unique opportunity, for reasons beyond the
scope of this article. Nonetheless, the amazing opportunity remains in place.
So, no matter what other derogatory stuff I or anybody else says about it, CrossFit has provided
more people with access to barbells and the motivation to lift them than any other single factor in
the past hundred years. Our company (Aasgaard), Rogue Fitness, York Barbell, Lululemon, Robb
Wolf, ten or so shoe companies and chalk and tape manufacturers, several dozen Olympic
weightlifting coaches, hundreds of grass-fed beef suppliers, and tens of thousands of commercial
space landlords have all benefited from the existence and phenomenal expansion of CrossFit.
We will all be forever grateful for the work.
The Bad
3. CrossFit - the program on the website and the methods taught at their "certs" -- is Exercise, not
Training. Exercise is physical activity for its own sake, a workout done for the effect it produces
today, during the workout or right after you're through. Training is physical activity done with a
longer-term goal in mind, the constituent workouts of which are specifically designed to produce
that goal.
Exercise is fun today. Well, it may not be fun, but you've convinced yourself to do it today because
you perceive that the effect you produce today is of benefit to you today. You "smashed" or "crushed"
or "smoked" that workout... today. Same as the kids in front of the dumbbell rack at the gym
catching an arm pump, the workout was about how it made you feel, good or bad, today.
In contrast, Training is about the process you undertake to generate a specific result later, maybe
much later, the workouts of which are merely the constituents of the process. Training may even
involve a light day that you perceive to be a waste of time if you only consider today.
CrossFit is a random exposure to a variety of different movements at different intensities, most of
which are done for time, i.e., as many reps as possible in a stipulated time period or a stipulated
number of reps done as fast as possible. As such, it is Exercise, not Training, since it is random, and
Training requires that we plan what we are going to do to get ready for a specific task.
Different physical tasks require different physical adaptations; running 26.2 miles is obviously a
different task than squatting 700 pounds, and the two efforts require completely different physical
adaptations. If a program of physical activity is not designed to get you stronger or faster or better
conditioned by producing a specific stress to which a specific desirable adaptation can occur, you
don't get to call it training. It is just exercise.
For most people, exercise is perfectly adequate -- it's certainly better than sitting on your ass. For
people who perceive themselves as merely housewives, salesmen, or corporate execs, and for most
personal training clients and pretty much everybody who can afford a CrossFit membership,
exercise is fine. CrossFit sells itself by advertising the random part: random is not boring, and not-
boring gets people to come back. Coming back while doing the diet at the same time gets you abs.
CrossFit is largely about abs.
4. CrossFit is also about the concept of "community" -- the reinforcement of behavior through group
participation and group approval. I understand this quite intimately, because I have met some of the
best people I have ever known through CrossFit, the vast majority of whom are still friends even
though I'm no longer associated with CrossFit formally. A better-than-average group of people that
likes you and helps you be better is a very powerful motivator for improvement, and CrossFit: The
Community provides this in abundance.
These two very powerful motivating factors -- non-boring and in-group social dynamics -- working
together, do the best job of reinforcing workout adherence that has ever been brought to play in the
fitness industry. In fact, CrossFit operates, in this important respect, in a way that is completely
opposite to the industry paradigm of sell-'em-and-run-'em-off.
But this active retainment of members actually using the gym creates a unique problem for CrossFit
facilities that no one else in the standard fitness industry has to face: the post-novice trainee.
As you are obviously aware (since you have memorized my books), a novice trainee is one for whom
recovery from each workout is possible within a very short time frame -- 48 hours or so. This is
because untrained people are unadapted people, and for unadapted people anything that's harder
than what they've been doing causes an adaptation.
This is why CrossFit works so well for the vast majority of the people that start it: for the first time,
an exercise program causes them to experience rapid improvement... at first. Then the problem with
CrossFit becomes obvious.
CrossFit is not Training. It is Exercise. And exercise -- even poorly-programmed random flailing-
around in the floor for time -- causes progress to occur, for a while. For the novice, CrossFit Exercise
mimics the effects of Training, because it's hard and because stress causes adaptation. Then,
progress slows, since the Laws of Physiology cannot be ignored. The more you adapt to physical
stress, the stronger and fitter you become. And the stronger and fitter you become, the more
difficult it is to get more strong and more fit, because the easy part of the process has already
occurred.
This is called the Principle of Diminishing Returns, and is evident throughout nature and your own
experiences, if you have paid attention. Once the low-hanging fruit have been picked, you have to
get a ladder, and then you might need a helicopter -- and each increase in complexity yields less
fruit, damnit.
And this is precisely where CrossFit: The Methodology falls apart. Once a person has adapted
beyond the ability of random stress applied frequently under time constraints to cause further
improvement, progress stalls. And increasing the intensity of the random stress doesn't work either -
5. - that just gets you hurt because you haven't gotten stronger, and your heart and lungs can only
work at about 200 BPM and about 50 RPM.
Further progress must be based on an analysis of the adaptation you want to create, and a program
of Training for the purpose of causing that adaptation to occur must be correctly designed and
followed. Beyond a certain point, random physical stress fails to continue to elicit a favorable
adaptation.
CrossFit appeals to many people because it claims to be about doing everything well and nothing
perfectly. Humans cannot excel at everything, as evidenced by the individual performances within
the Decathlon as compared to the specialists' performances in those events. But at some point, even
people who don't want to excel at anything in particular realize they aren't really improving at
anything in general. People motivated to get this far are also motivated to continue improving, and
even if you want to be merely good at everything, there must be a way to continue to improve this
general competence. "Mainsite CrossFit" cannot drive this improvement beyond a certain point.
This is precisely why the advanced athletes who win and place at the CrossFit Games do not use
CrossFit website programming to achieve advanced levels of the strength and conditioning
necessary to perform at that level. None of them. This is widely known and freely admitted by
everyone not involved with the company. All athletes at advanced levels must Train intelligently to
advance, and CrossFit: The Methodology doesn't do the job.
Strength is an excellent example of a physical characteristic that drives improvement in other
athletic parameters. More strength means more power, more endurance, better coordination, and
better everything else. This is why, all other things being equal, the stronger athlete is the better
athlete.
You can get stronger for a while doing random exercise, but everyone who has tried it knows that at
http://bit.ly/1EaHhCR some point you have to put more weight on the bar and lift it on a regular,
programmed basis that obeys the rules of adaptive physiology and logic. You have to plan to get
stronger by doing things that require that you be stronger, while not doing things that interfere with
the process. Random WOD CrossFit is not good at making this happen -- or even allowing it to
happen.
So, the program that's very good at getting people to stay involved is also very good at getting
people to the point where the same random exposure to hard physical stress no longer works, and
must become non-random in order that progress continues to be made. For many CrossFitters,
exercise will always be enough. But for many others, CrossFit takes them to the point where
CrossFit isn't good enough anymore. For them, Exercise leads to Training, and CrossFit is merely
Exercise.
In other words, CrossFit has an inherent problem that it cannot seem to solve.
The Ugly
6. Why can't CrossFit: The Business Model solve the problem? Because it doesn't want to. Hell, it
doesn't need to: at eight to ten completely sold-out Level I "certs" every weekend, each of which may
enroll 50 participants at $1000 each, it would be very difficult to convince any sane person that
CrossFit has any problems at all.
Here's one aspect of the problem: how many of these approximately 500 people failed? How many
certified CF Level I "coaches" are actually qualified to coach CrossFit or anything else? How many
have the experience to understand The Bad -- the limitations of WOD programming -- and how to
correct it?
Any organization which grows this fast will have problems. Among the more serious problems that
CrossFit has are the injuries. Shoulders, Achilles tendons, rhabdomyolysis, and all the other things
that are the potential result of overtraining an athlete who cannot continue to adapt to randomly
applied and sometimes very intense physical stress. These are potentially life-altering exposures to
needless trauma that can be prevented by not doing stupid shit to people who don't know any better
than to do what they're told.
NFL players get injured. So do almost all professional athletes. In fact, every competitive athlete
faces the prospect of injury, because that is the price paid for shifting the focus from merely doing to
winning. The risk/reward ratio has been calculated and allowed for.
CrossFitters get injured while exercising in the gym. Most are upset when this happens, but some of
them regard these injuries as a marker of status -- as though the injury itself confers some elite level
of athletic accomplishment to a set of pull-ups. It may be a torn callus or a torn cuff tendon -- any
injury represents a setback in an actual training program, while for a CrossFitter it may be regarded
as evidence that something wonderful has been achieved.
People working very hard at high-intensity high-volume physical tasks are going to get hurt, no
matter why they're doing the work. One of the reasons that Training results in long-term
improvement is that it properly assesses the current state of the athlete and logically plans for
improvement in a way that is sustainable, safe, specific to the goal, and therefore productive.
Random exposure to varying levels of volume, intensity, rest, technical complexity, and power output
cannot be sustainable, safe, specific, and productive.
7. You know the Hamill study, published in the JSCR that evaluates the risk of injury in various athletic
activities? The one that found that "weight training" was one of the safest activities in the spectrum?
CrossFit actually has the potential to change this.
The Ugly is that some freshly-minted CrossFit coaches recognize this Training/Exercise problem,
even if they can't articulate its cause, and attempt to address the situation by simply adding to the
intensity. Adding weight to already fatiguing ballistic movements is dangerous, and you're not being
a pussy if you recognize the fact that this is not always a good idea.
Weighted high-rep 24-inch box jumps for time are a potentially very dangerous dose of stress, from
both a metabolic and structural perspective, made even more dangerous in combination with several
other high-rep movements that can fatigue the athlete in the short-term and produce high levels of
tendon and muscle inflammation in the long-term.
Is everybody who passed that CF Level I Cert last weekend actually capable of evaluating which of
the people in the class should do this workout, even if they can?
The Ugly is that one of the best things that has ever happened to strength and conditioning is also
one of the worst things that can happen to some very good people. People who are committed to you
because you have shown them progress and because they are part of your group will do things
because you tell them to. This is unfortunately true, people being people, and it has gotten some of
them badly hurt.
A Coach is supposed to know better than to place people in a position to get hurt by asking them to
do things they can't or shouldn't do. The fact that everybody all over the world is doing these things
today should not matter to a Coach.
There are hundreds of very good CrossFit affiliates across the country and around the world, staffed
by very good coaches with more-than-adequate experience and excellent judgement about all
matters regarding exercise and training, which to use, and who to use it with. I know many of these
people, and I can tell you with absolute certainty that they know what they're doing.
The Ugly is that there are many thousands of CrossFit affiliates around the world and hundreds of
new "coaches" each weekend. Think about this very carefully.
This piece first appeared on T-Nation.com.
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