Amazon, founded by Jeff Bezos in 1994, is a multinational company originally started as an online bookstore and has since diversified, now including services such as Amazon Web Services (AWS) launched in 2006. AWS is a leading cloud services platform, holding 70% of the market share, providing resources to help businesses grow and innovate. AWS certification is beneficial for individuals seeking job opportunities and credibility, as well as for employers looking to ensure skilled teams and enhance business capabilities.