After an extended career in the cosmetic development industry, Pragna Chakravarti launched a consulting firm dedicated to supporting burgeoning cosmetic companies. To stay informed on developments in her industry, Pragna Chakravarti is an active member of the Society of Cosmetic Chemists (SCC).

1. The Future of
Personalized
Cosmetics
Pragna Chakravarti

2. Introduction
• After an extended career in the cosmetic development
industry, Pragna Chakravarti launched a consulting firm
dedicated to supporting burgeoning cosmetic
companies. To stay informed on developments in her
industry, Pragna Chakravarti is an active member of the
Society of Cosmetic Chemists (SCC).
The SCC recently published a blog post describing how
advancing gene science will impact the cosmetics
industry in a development known as personalized
cosmetics. Experts believe that companies will be able
to develop products based on a customer’s specific
genetic information. Many of these future
developments will use current technology, such as
saliva-based DNA tests and big data.

3. Cosmetics
• For example, a customer could provide a moisturizer
manufacturer with a DNA sample that can predict aging
based on collagen breakdown rates and other factors.
The customer may also fill out a survey regarding eating
habits and lifestyle.
The company can then combine this information with
real-time environmental data, such as pollution levels
or the average temperature in the customer’s location.
With this information, cosmetic developers can create
bespoke products that can reverse aging at the
molecular level. Similar processes can be used to create
personalized skincare creams, makeup foundations,
and hair products.