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The Economist
This document discusses building trust with clients through a media brand. It offers more than just a commercial relationship by delivering knowledgeable, intelligent content to educated and curious readers. This establishes trust with both audiences and clients, allowing the media brand to provide one-stop marketing solutions built on the trust in its global name and the intelligence of its readership.
The Economist
- 1.
- 2. What we offeris much more than a commercial relationship IT’S TRUST
- 3. THE ECONOMIST Leads the debate in the pursuit of progress High-caliber readership Deep understanding of our audience One-stop shopping marketing solutions Your trust in our global media brand
- 4. IDEAS PEOPLEEducated Opinionated Intellectually curious Because we trust in our readers’ intelligence
- 5. UNIQUE WAYS Therefore, our audience trust in the knowledge we deliver in PRINT ONLINE RESEARCH EVENTS
- 6. CLIENT LOGORELATIONSHIP BUILT ON TRUST
Editor's Notes
- #3 In an age when many media companies are struggling to survive, TE continues to thrive. Readers turn to us to help them make sense of the world--and marketers recognize the value of our connection with an affluent, influential audience. We are often asked "what's your secret", and the answer is simple: we put the reader first and we stay true to our core editorial principles. We've been bucking the trend and challenging the status quo since our founding in 1843, when the magazine was established to "take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress."
- #4 The Economist brings readers trustworthy news and commentary on global issues. Readers rely on the insightful and authoritative voice of The Economist to help shape their opinions on business, culture and politics. Marketing partners rely on us to engage and deliver this audience. We present advertisers with multi-channel opportunities to reach a desired target through print, online, thought leadership and events.
- #5 The readers who seek out The Economist’s voice every week are a group we dub “Ideas People.” These people are smart, curious thought leaders who are successful in business and in life. The Economist feeds Ideas People’s hunger for information and inspiration. Key attributes of Ideas People include their openness to new experiences and ideas, as well as their thirst for new ways of thinking. The Economist helps Ideas People find the insights that they can’t get from other media. In terms of their demographics: The Economist has an audience of 3 million Ideas People who have a median household income of about $125,000, and they’re likely to be college grads or higher. And while Ideas People share common traits that may make them appear similar on paper, when you look at the faces of Economist readers you see a wide array of cultures, viewpoints and interests represented. Economist readers’ opinions are valued by others in their personal and professional lives. About one in four readers are Chief Officers, and The Economist is one of the best vehicles to reach opinion leaders in all levels of government. The influence they wield in the workplace extends to their personal lives, too. They are a key source of information for friends and family.