Restaurants can survive and thrive by optimizing their online presence on search engines and directories to reach more potential customers. Specifically, being found on the front pages of Google, Yahoo, and MSN can help restaurants attract up to 60% more clients by making it easier for people to find their information online. Restaurants should also include clear calls to action on their websites to encourage customers to make reservations, sign up for email newsletters, purchase gift cards, and other actions that boost engagement and sales.