The Collective is a monthly subscription box service that sends personalized boxes of fashion and beauty products to female subscribers ages 15-40. The boxes include items customized to each user's likes and interests, such as clothing, accessories, and beauty products, with multiple pricing options. The Collective aims to provide excellent customer service to alleviate any issues with orders or product delivery. The company uses a simple color scheme and logo to promote its brand across its website, pop-up shops, and social media channels like Instagram.

1. The Collective

2. Who We are
● Monthly subscription box service
○ Personalized to likes and favorites
○ Fashion & beauty products
● Primary Audience:
○ Females ages 15 - 40

3. Using simple colors to promote a simple company.
#CCFBFE #CDD6DD #CDCACC #CDACA1 #CD8987
T H E C O L L E C T I V E B O X

4. Logo Identity
● Three key aspects:
ComfortSimplicity Transparency

5. Brand Touchpoints
● Website
● Pop-up shops
● Interactiveness through social media
@thecollective

6. Key Messages
1 The Collective Box provides unique products in each box that is
customized to each individual consumer’s likes and interests.
2
3
The Collective Box includes products such as clothing,
accessories, and beauty products. It offers multiple pricing
options depending on the consumer’s content.
The Collective Box provides excellent customer service
and feedback to alleviate customer issues and possible
errors in delivery.

7. Integrated Plan

8. Storyboard Touchpoints
The Story of Our Brand
Brand
Awareness Unique
Personalization Budget
Importance of being a part of
something

9. Storyboard Touchpoints
Content Marketing
Emotional
Appeal Nostalgia
Supportive Diversity
Connecting Women: The Collective

10. Corporate Communication Department Structure

11. CEO
● The face of The Collective
● Maintain corporate social responsibility
● Oversee the two functional teams
THE C SUITE
CCO
● Leads a team of the Social Media Manager and the
Advertising Strategist.
● Oversees projects
● Collaborates with the two sub-positions to create
corporate and brand consistency.
COO
● Leads the Operational team of sub-positions Creative
Director and Customer Relations Manager
● Manages brand operations that include finances,and
maintaining an image that keeps an ever changing
constituency interested.

12. Social
Media
Manager
Creative
Director
Advertising
Strategist
Customer
Relations
Manager
● Promote
company
through
multiple
distribution
platforms
● Utilize social
media trends
● Monitor brand
mentions
● Analyze
constituencies
● Formulate
communication
strategy
● Collaborate with
Creative
Director
● Oversee all
creative
processes
● Manages all
creative leads
and teams
● Responsible
for website
development
● Monitors
analytics and
content
● Resolve
customer issues
● Promote
reliability
assistance
● Email
correspondence

13. Be a part of
The Collective
Questions?