This webinar originally aired on Wednesday, July 16, 2014, and provided a guided recap and analysis of vendor performance reported in TBR's Software Vendor Benchmark.
This webinar reviewed the changing landscape of software. New capabilities, including in-memory, advanced analytics and cloud are changing the way customers buy and consume software, and this webinar will review which vendors are positioned to capitalize on these trends in coming years.
Principal Analyst Matt Healey and Senior Analyst Elizabeth Hedstrom Henlin shared their perspectives on the latest results and provide webinar attendees with additional insight to vendors' performances in 1Q14 and the future of the enterprise software market. They then fielded questions from the audience related to this research.
Questions for discussion will included:
• What are the leading-edge industries in advanced analytics and cloud adoption?
• How are vendors expanding business intelligence functionality to address customers' increasingly diverse buying needs?
• What will the leading-edge opportunities for growth be in CY14?
• How do opportunity and customer demand vary by line of business, portfolio and region?
• Where are vendors shifting spend to counter erosion in maintenance-fueled profitability?
• How are vendors leveraging core database functionality for cross-portfolio growth in areas such as business intelligence and analytics?
• How are traditional security vendors shifting go-to-market and alliance strategies to maintain the relevancy of existing solutions in new cloud, mobile and heterogeneous IT environments?
• In which industries and markets are vendors investing in channel programs and technology partnerships?
• Where are vendors pivoting portfolios and go-to-market approaches to increase outreach to developers for increased sales in 2014?
1. TBRT ECH N O LO G Y B U SIN ESS RESEARCH , IN C.
The Changing Landscape of Software
Insights from TBR’s 1Q14 Software Vendor Benchmark
July 16, 2014