The document discusses trends in social mobility, career opportunities, housing attainability, and wealth distribution across multiple generations in the UK and US. It shows that younger generations today face greater challenges in these areas than previous generations. Specifically, it finds declining social mobility, fewer middle-class jobs, less affordable housing, and a widening wealth gap between rich and average incomes. Younger people are more impacted and rely more on parental support to achieve the same milestones as older cohorts had in the past.
Getting closer to the Great British publicNewsworks
How do we plan media in an era where disruption reigns, predictions are unreliable and the country is split into groups of people that apparently loathe each other? Newsworks teamed up with Flamingo and Tapestry to find out more about how the Great British public defines itself.
Marshall McLuhan’s seminal work is 50 years old. The core insight – that a medium shapes and ‘massages’ the message within it – once shaped communications thinking. Newsworks commissioned a combination of qualitative and quantitative research to investigate its relevance following the digital revolution.
Getting closer to the Great British publicNewsworks
How do we plan media in an era where disruption reigns, predictions are unreliable and the country is split into groups of people that apparently loathe each other? Newsworks teamed up with Flamingo and Tapestry to find out more about how the Great British public defines itself.
Marshall McLuhan’s seminal work is 50 years old. The core insight – that a medium shapes and ‘massages’ the message within it – once shaped communications thinking. Newsworks commissioned a combination of qualitative and quantitative research to investigate its relevance following the digital revolution.
New research from the UK's largest independent media agency, the7stars, in partnership with Newsworks, reveals that 63% of the nation want more serendipitous online content.
Peter Field analysed 108 UK cases from the IPA effectiveness awards databank 2012-2016, to understand the business effectiveness of UK newsbrands. This work builds on his previous analysis of 2012 and 2014 cases.
Mummy and Daddy, what did you do in the Truth War?Newsworks
Patrick Barwise, emeritus professor of management & marketing at London Business School, on how digital media have contributed to a 'post-truth' world.
Vodafone synced the unveiling of its first broadband product with no line charges with the opening of the 24 hour tube, creating the ‘The Late Night Standard’ with MEC and ESI Media.
Sony Pictures' extensive cross-platform partnership with The Telegraph resulted in the biggest box office returns for over 45s Bond has ever had, proving that nobody does it better than newsbrands.
With cycling increasing in popularity in the UK, ŠKODA teamed up with The Telegraph to communicate its lifelong heritage with bikes via Tour de France related activity.
Unilever teamed up with Trinity Mirror to encourage communities to join in The Patron's Lunch celebrations, with a four-page pull out providing tips, tricks and recipes on how to host the ultimate local street party.
New research from the UK's largest independent media agency, the7stars, in partnership with Newsworks, reveals that 63% of the nation want more serendipitous online content.
Peter Field analysed 108 UK cases from the IPA effectiveness awards databank 2012-2016, to understand the business effectiveness of UK newsbrands. This work builds on his previous analysis of 2012 and 2014 cases.
Mummy and Daddy, what did you do in the Truth War?Newsworks
Patrick Barwise, emeritus professor of management & marketing at London Business School, on how digital media have contributed to a 'post-truth' world.
Vodafone synced the unveiling of its first broadband product with no line charges with the opening of the 24 hour tube, creating the ‘The Late Night Standard’ with MEC and ESI Media.
Sony Pictures' extensive cross-platform partnership with The Telegraph resulted in the biggest box office returns for over 45s Bond has ever had, proving that nobody does it better than newsbrands.
With cycling increasing in popularity in the UK, ŠKODA teamed up with The Telegraph to communicate its lifelong heritage with bikes via Tour de France related activity.
Unilever teamed up with Trinity Mirror to encourage communities to join in The Patron's Lunch celebrations, with a four-page pull out providing tips, tricks and recipes on how to host the ultimate local street party.
40. Baby Boomers
Social
Mobility
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012
41. Baby Boomers
Social Career
Mobility Structure
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012
42. Baby Boomers
Social Career Attainability
Mobility Structure of Housing
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012
43. Baby Boomers
Social Career Attainability Explosion
Mobility Structure of Housing in house
prices
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012
44. Baby Boomers
Social Career Attainability Explosion Younger
Mobility Structure of Housing in house people
prices finding it
hard
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012
45. Generation X & Y
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012
46. Generation X & Y
Opportunity
Hoarding
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012
47. Generation X & Y
Opportunity Declining
Hoarding number of
middle
class jobs
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012
48. Generation X & Y
Opportunity Declining Hourglass
Hoarding number of Economy
middle
class jobs
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012
49. Generation X & Y
Opportunity Declining Hourglass Gap
Hoarding number of Economy between
middle rich and
class jobs average
wage
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012
50. Generation X & Y
Opportunity Declining Hourglass Gap Bank of
Hoarding number of Economy between Mum and
middle rich and Dad
class jobs average
wage
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012