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“I genuinely believe when it’s delivered correctly sales and
customer service is exactly the same thing.” – Alison Edgar
Licensed Copyright ©
E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com
Licensed Copyright ©
@ENTREPRENEURS_GODMOTHER
@ALIEDGAR13
THE
ENTREPRENEUR’S
CAN CLAN
ALISON EDGAR
E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com
Licensed Copyright ©
SALES AND MARKETING IS LIKE GOLF…
E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com
Licensed Copyright ©
FOUR KEY PILLARS OF SALES
BEHAVIOURS
PROCESS STRATEGY
CONFIDENCE
E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com
Licensed Copyright ©
UNDERSTANDING BEHAVIOURS
E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com
Licensed Copyright ©
TASK FOCUSED
RELATIONSHIP FOCUSED
ExtrovertIntrovert
WE HAVE DIFFERENT VIEWS OF THE WORLD…
E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com
Licensed Copyright ©
Blue
Be prepared
Slow down
Be formal and structured
Take notes
Propose logical alternatives
Red
Focus on Facts, not feelings
Be direct and certain
Don’t waffle or hesitate
Follow their pace
Watch for impatience
Propose options clearly
Green
Slow down, don’t push
Show genuine care for their needs
Discuss people benefits
Ask for commitment in a friendly way
Yellow
Ask open questions to allow them to talk
Be upbeat, expressive and SMILE!
Don’t give too much detail
Focus on future benefits
Tell stories
HOW DO WE INTERACT?
E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com
Licensed Copyright ©
SALES PROCESS
E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com
Licensed Copyright ©
WINTRODUCTION
E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com
Licensed Copyright ©
QUESTIONING TECHNIQUES
THE MOST IMPORTANT PART OF THE CALL...
E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com
Licensed Copyright ©
THINK LIKE A CHILD
E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com
Licensed Copyright ©
E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com
Licensed Copyright ©
SALES STRATEGY
E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com
Licensed Copyright ©
MY SALES STRATEGY
“One of the UK’s Top 10 Business Advisers” – Enterprise Nation
E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com
Licensed Copyright ©
Alison Edgar is one of the most
entrepreneurial people that we
have ever come across at
Enterprise Nation.
Alison inspires people to start a
business and then applies her skills
to help them grow. The
entrepreneurial landscape in Britain
is a better place with her in it.
Emma Jones, Founder of Enterprise
Nation and Start Up Britain. Exporting
advisor to government. SME
Representative for Crown Commercial
Services.
BRITAIN IS A BETTER PLACE WITH ALISON IN IT
E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com
Licensed Copyright ©
SECRETS OF SUCCESSFUL SALES
“Hallelujah! Straight talking, sensible,
gritty and very knowledgeable
author. A successful sales
representative with integrity. I have a
small business and found myself in a
sales swamp - Alison saved me. I love
her honesty, passion and motivation.
Looking forward to the next book.”
E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com
Licensed Copyright ©
CONFIDENCE
E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com
Licensed Copyright ©
“I THINK I AM, THEREFORE I AM”
E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com
Licensed Copyright ©
WIN-WIN MINDSET
E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com
Licensed Copyright ©
E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com
Licensed Copyright ©
SECRETS OF SUCCESSFUL SALES LIVE
LONDON
11th July, 10AM – 4PM
BRISTOL
18th July, 10AM – 4PM

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The Business Show 2018

  • 1. “I genuinely believe when it’s delivered correctly sales and customer service is exactly the same thing.” – Alison Edgar Licensed Copyright ©
  • 2. E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com Licensed Copyright © @ENTREPRENEURS_GODMOTHER @ALIEDGAR13 THE ENTREPRENEUR’S CAN CLAN ALISON EDGAR
  • 3. E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com Licensed Copyright © SALES AND MARKETING IS LIKE GOLF…
  • 4. E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com Licensed Copyright © FOUR KEY PILLARS OF SALES BEHAVIOURS PROCESS STRATEGY CONFIDENCE
  • 5. E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com Licensed Copyright © UNDERSTANDING BEHAVIOURS
  • 6. E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com Licensed Copyright © TASK FOCUSED RELATIONSHIP FOCUSED ExtrovertIntrovert WE HAVE DIFFERENT VIEWS OF THE WORLD…
  • 7. E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com Licensed Copyright © Blue Be prepared Slow down Be formal and structured Take notes Propose logical alternatives Red Focus on Facts, not feelings Be direct and certain Don’t waffle or hesitate Follow their pace Watch for impatience Propose options clearly Green Slow down, don’t push Show genuine care for their needs Discuss people benefits Ask for commitment in a friendly way Yellow Ask open questions to allow them to talk Be upbeat, expressive and SMILE! Don’t give too much detail Focus on future benefits Tell stories HOW DO WE INTERACT?
  • 8. E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com Licensed Copyright © SALES PROCESS
  • 9. E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com Licensed Copyright © WINTRODUCTION
  • 10. E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com Licensed Copyright © QUESTIONING TECHNIQUES THE MOST IMPORTANT PART OF THE CALL...
  • 11. E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com Licensed Copyright © THINK LIKE A CHILD
  • 12. E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com Licensed Copyright ©
  • 13. E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com Licensed Copyright © SALES STRATEGY
  • 14. E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com Licensed Copyright © MY SALES STRATEGY “One of the UK’s Top 10 Business Advisers” – Enterprise Nation
  • 15. E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com Licensed Copyright © Alison Edgar is one of the most entrepreneurial people that we have ever come across at Enterprise Nation. Alison inspires people to start a business and then applies her skills to help them grow. The entrepreneurial landscape in Britain is a better place with her in it. Emma Jones, Founder of Enterprise Nation and Start Up Britain. Exporting advisor to government. SME Representative for Crown Commercial Services. BRITAIN IS A BETTER PLACE WITH ALISON IN IT
  • 16. E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com Licensed Copyright © SECRETS OF SUCCESSFUL SALES “Hallelujah! Straight talking, sensible, gritty and very knowledgeable author. A successful sales representative with integrity. I have a small business and found myself in a sales swamp - Alison saved me. I love her honesty, passion and motivation. Looking forward to the next book.”
  • 17. E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com Licensed Copyright © CONFIDENCE
  • 18. E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com Licensed Copyright © “I THINK I AM, THEREFORE I AM”
  • 19. E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com Licensed Copyright © WIN-WIN MINDSET
  • 20. E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com Licensed Copyright ©
  • 21. E: alison@alisonedgar.com T: 020 3600 9967 W: alisonedgar.com Licensed Copyright © SECRETS OF SUCCESSFUL SALES LIVE LONDON 11th July, 10AM – 4PM BRISTOL 18th July, 10AM – 4PM