This document outlines an App Store Optimization (ASO) framework created by Phiture, a mobile growth consultancy. The framework consists of two main goals: 1) increase visibility by getting listings in front of more people through features, top charts, search ads, trending searches, etc. and 2) increase conversion by optimizing aspects like search term targeting, localization, ratings/reviews, metadata, screenshots and more. Various supporting tools are also discussed that can help track progress on keywords, ratings, competitive intelligence and more.
A presentation on the various types of Black Hat App Store Optimization from November 2016 by Moritz Daan, ex-growth lead @ SoundCloud and now running Phiture.com, mobile growth consultancy.
Drive App Discoverability and Downloads with ASOApptentive
Did you know App Store Optimization (ASO) is responsible for driving 68% of all new app discoveries? It also helps drive revenue and conversion by encouraging downloads, updates, and in-app purchases.
Laura Eccles, the Founder of Matchstick Mobile and the first hire on the App Store Marketing team at Apple, and Emily Carrion, the Head of Marketing at Apptentive, cover how to increase organic downloads via ASO, improve app engagement or get featured on the App Store in this webinar presentation.
You’ll learn:
-How to improve app store discovery
-How you can use ASO to drive conversion
-The anatomy of a top 100 app
-Tips and checklists for implementing ASO strategies
-How to track your app store rank
App Store Optimization - Metrics, Organic Discovery, & The Future | SMX Muni...Kahena Digital Marketing
Ari Nahmani, CEO / Founder of Kahena Digital Marketing presenting at SMX Munich on ASO. The presentation covers metrics & KPIs, Organic discovery, and predictions for the future including app indexing, paid search and keyword data in the app stores, and better data.
A presentation on the various types of Black Hat App Store Optimization from November 2016 by Moritz Daan, ex-growth lead @ SoundCloud and now running Phiture.com, mobile growth consultancy.
Drive App Discoverability and Downloads with ASOApptentive
Did you know App Store Optimization (ASO) is responsible for driving 68% of all new app discoveries? It also helps drive revenue and conversion by encouraging downloads, updates, and in-app purchases.
Laura Eccles, the Founder of Matchstick Mobile and the first hire on the App Store Marketing team at Apple, and Emily Carrion, the Head of Marketing at Apptentive, cover how to increase organic downloads via ASO, improve app engagement or get featured on the App Store in this webinar presentation.
You’ll learn:
-How to improve app store discovery
-How you can use ASO to drive conversion
-The anatomy of a top 100 app
-Tips and checklists for implementing ASO strategies
-How to track your app store rank
App Store Optimization - Metrics, Organic Discovery, & The Future | SMX Muni...Kahena Digital Marketing
Ari Nahmani, CEO / Founder of Kahena Digital Marketing presenting at SMX Munich on ASO. The presentation covers metrics & KPIs, Organic discovery, and predictions for the future including app indexing, paid search and keyword data in the app stores, and better data.
App Store Optimization - Ultimate Guide for Google Play Store ASO 2018TheTool - ASO Tool
ASO, or App Store Optimization, is the process of optimizing mobile apps and games to maximize the visibility and improve the conversion rate to install. It is sometimes called an “App Store SEO” because of its similarity with Search Engine Optimization, but technically, ASO is not only about visibility in search, but also about conversion rate optimization.
It's important to remark that ASO is not "SEO". SEO for Google Play exists, but although it's related to ASO, it's not the same thing.
Are you launching your first app on Google Play Store? Are you choosing your first ASO keywords? Sure you have a lot of questions and, maybe, need some help. Our play store optimization guide will show you what to do and how to do it. Let's start!
There are currently more than 5,3 million mobile applications on the biggest stores: Apple App Store and Google Play. The stores keep on growing exponentially and getting more competitive, so achieving a good visibility on the stores has become the biggest challenge for developers and marketers.
App Store Optimization is an essential strategy for mobile iOS & Android businesses, and a great solution to maximize visibility, improve search rankings, increase the conversion rate and drive more organic installs.
The App Store Optimization strategy consists of 3 main processes:
- Market Research & Keyword Optimization
- Google Play Store optimization & A/B testing
- Tracking / monitoring… and repeating the whole process :)
What do you think of our ultimate Google Play ASO guide 2018? Tell us in the comments!
App Store Optimization (ASO) from Scratch - App Promotion Summit Berlin 2017 ...TheTool - ASO Tool
Slides for our "App Store Optimization (ASO) from scratch" workshop in App Promotion Summit 2017 Berlin.
Presented by Guillermo Gallardo and Daniel Peris.
Contents:
- The Market
- App Store Optimization Factors + Strategy (App Store + Google Play)
- Keyword Research for ASO
- Listing Optimization (App Store Listing / Product Page)
- Localization is a MUST for ASO
- How to track ASO in the right way
- Some ASO Tips
- BONUS: Backlinks (SEO) for Google Play ASO
Thanks to everyone who joined us for this workshop :)
ENJOY!
A detailed guide with case studies for the top tactics for app store optimization. This covers mobile app store search optimization and user conversion.
Windows Phone ASO - App Store OptimizationMika Levo
Windows Phone application store optimization (ASO) by http://levotation.com. Summary of different ASO activities to be done for your Windows Phone application when launching it in Windows Phone Store.
For more information see our website at: www.levotation.com
Need optimization for your Windows Phone app? Please send email to: info@levotation.com
VERSION WITH PRESENTER NOTES: http://cl.ly/2z340V2m1N1d
How Apple and Google features apps and games is marred with rumors as well as a great mystery. Who is evaluating the games? How are they doing this? And what is the best way to approach them? I've not only talked to both Apple and Google representatives about these questions in detail but have also managed to get featured spots for my own or other client's games several times. It’s not rocket science but there are several rules and practices to increase your chances.
6 Tools to Help You Dominate App Store OptimizationSteve P Young
Get the free ASO course:
http://mobileappchat.com/slideshare-aso-course
===
So you release your app…
And the downloads STINK…
Now what?
I was there. I had cautious expectations when I released my app and I wasn’t seeing the type of downloads that I wanted.
So… I decided to use the knowledge that I gained from interviewing close to 200 successful app developers and do an ASO update on one of my better performing apps.
And the result?
300% increase in downloads for a paid app!
Now! I want to share my exact process with you.
No fluff! No high-level bullsh*t!
Just an hour of action packed content that you can use in your app portfolio. Join me!
http://mobileappchat.com/slideshare-aso-course
===
Twitter: https://twitter.com/stevepyoung
Podcast: http://mobileappchat.com/
Guidecentral is a global community of makers and DIY fans who share ideas and how-tos. In this presentation, the CEO and co-founder of Guidecentral, Gaston Irigoyen explains how they increased downloads by 700%. They identified App Store opportunities and tackled data by using keyword tools. Different methods are compared and ranked by their efficiency.
Distimo was pleased to be speaking at the Festival Of Games in Utrecht. At this event, we gave a presentation titled: "The Appstore Opportunity" . The presentation was aimed at Games developers and covers trends in monetization, changing impact of countries and stores. Moreover, more information about the top rankings is given and finally a demo of our new product, app.lk is showed.
The Ultimate App Store Optimization GuideMentorMate
How to Get Noticed in the Apple App and Google Play Stores.
To turn heads in the Apple App or Google Play Stores, apps must first face a rigorous test — public opinion. It must be downloaded. But, competition is fierce. According to Statistica.com, as of July 2015, there were 1,600,000 apps in the Google Play Store and 1,500,000 in the Apple App Store.
While there’s no magic solution, app store optimization marketing can help. In our App Store Optimization 2015 guide, we walk you step-by-step through the fundamentals and show you how to start reaping the benefits of this mobile app marketing tactic.
App Store Optimization By MobileDevHQ (for SMX East)aoklein
This is the presentation our CEO, Ian Sefferman, gave at SMX East. It is an overview on ASO (App Store Optimization) and gives you the What, the Why and the How of ASO.
Reach your online potential & help customers find you locallyDeluxe Corporation
This presentation was designed to support the Deluxe webinar, Reach Your Online Potential - and features online expert Steph Rowan's take on how small businesses can improve their chances of being found locally. Topics include:
- Local search overview
- Websites for local businesses
- Search engines: Optimization for local businesses
- How to increase your ranking in local results
- Google places overview
- Social tactics for local traffic
- Mobile and local search
- Where to start
App Store Optimization - Ultimate Guide for Google Play Store ASO 2018TheTool - ASO Tool
ASO, or App Store Optimization, is the process of optimizing mobile apps and games to maximize the visibility and improve the conversion rate to install. It is sometimes called an “App Store SEO” because of its similarity with Search Engine Optimization, but technically, ASO is not only about visibility in search, but also about conversion rate optimization.
It's important to remark that ASO is not "SEO". SEO for Google Play exists, but although it's related to ASO, it's not the same thing.
Are you launching your first app on Google Play Store? Are you choosing your first ASO keywords? Sure you have a lot of questions and, maybe, need some help. Our play store optimization guide will show you what to do and how to do it. Let's start!
There are currently more than 5,3 million mobile applications on the biggest stores: Apple App Store and Google Play. The stores keep on growing exponentially and getting more competitive, so achieving a good visibility on the stores has become the biggest challenge for developers and marketers.
App Store Optimization is an essential strategy for mobile iOS & Android businesses, and a great solution to maximize visibility, improve search rankings, increase the conversion rate and drive more organic installs.
The App Store Optimization strategy consists of 3 main processes:
- Market Research & Keyword Optimization
- Google Play Store optimization & A/B testing
- Tracking / monitoring… and repeating the whole process :)
What do you think of our ultimate Google Play ASO guide 2018? Tell us in the comments!
App Store Optimization (ASO) from Scratch - App Promotion Summit Berlin 2017 ...TheTool - ASO Tool
Slides for our "App Store Optimization (ASO) from scratch" workshop in App Promotion Summit 2017 Berlin.
Presented by Guillermo Gallardo and Daniel Peris.
Contents:
- The Market
- App Store Optimization Factors + Strategy (App Store + Google Play)
- Keyword Research for ASO
- Listing Optimization (App Store Listing / Product Page)
- Localization is a MUST for ASO
- How to track ASO in the right way
- Some ASO Tips
- BONUS: Backlinks (SEO) for Google Play ASO
Thanks to everyone who joined us for this workshop :)
ENJOY!
A detailed guide with case studies for the top tactics for app store optimization. This covers mobile app store search optimization and user conversion.
Windows Phone ASO - App Store OptimizationMika Levo
Windows Phone application store optimization (ASO) by http://levotation.com. Summary of different ASO activities to be done for your Windows Phone application when launching it in Windows Phone Store.
For more information see our website at: www.levotation.com
Need optimization for your Windows Phone app? Please send email to: info@levotation.com
VERSION WITH PRESENTER NOTES: http://cl.ly/2z340V2m1N1d
How Apple and Google features apps and games is marred with rumors as well as a great mystery. Who is evaluating the games? How are they doing this? And what is the best way to approach them? I've not only talked to both Apple and Google representatives about these questions in detail but have also managed to get featured spots for my own or other client's games several times. It’s not rocket science but there are several rules and practices to increase your chances.
6 Tools to Help You Dominate App Store OptimizationSteve P Young
Get the free ASO course:
http://mobileappchat.com/slideshare-aso-course
===
So you release your app…
And the downloads STINK…
Now what?
I was there. I had cautious expectations when I released my app and I wasn’t seeing the type of downloads that I wanted.
So… I decided to use the knowledge that I gained from interviewing close to 200 successful app developers and do an ASO update on one of my better performing apps.
And the result?
300% increase in downloads for a paid app!
Now! I want to share my exact process with you.
No fluff! No high-level bullsh*t!
Just an hour of action packed content that you can use in your app portfolio. Join me!
http://mobileappchat.com/slideshare-aso-course
===
Twitter: https://twitter.com/stevepyoung
Podcast: http://mobileappchat.com/
Guidecentral is a global community of makers and DIY fans who share ideas and how-tos. In this presentation, the CEO and co-founder of Guidecentral, Gaston Irigoyen explains how they increased downloads by 700%. They identified App Store opportunities and tackled data by using keyword tools. Different methods are compared and ranked by their efficiency.
Distimo was pleased to be speaking at the Festival Of Games in Utrecht. At this event, we gave a presentation titled: "The Appstore Opportunity" . The presentation was aimed at Games developers and covers trends in monetization, changing impact of countries and stores. Moreover, more information about the top rankings is given and finally a demo of our new product, app.lk is showed.
The Ultimate App Store Optimization GuideMentorMate
How to Get Noticed in the Apple App and Google Play Stores.
To turn heads in the Apple App or Google Play Stores, apps must first face a rigorous test — public opinion. It must be downloaded. But, competition is fierce. According to Statistica.com, as of July 2015, there were 1,600,000 apps in the Google Play Store and 1,500,000 in the Apple App Store.
While there’s no magic solution, app store optimization marketing can help. In our App Store Optimization 2015 guide, we walk you step-by-step through the fundamentals and show you how to start reaping the benefits of this mobile app marketing tactic.
App Store Optimization By MobileDevHQ (for SMX East)aoklein
This is the presentation our CEO, Ian Sefferman, gave at SMX East. It is an overview on ASO (App Store Optimization) and gives you the What, the Why and the How of ASO.
Reach your online potential & help customers find you locallyDeluxe Corporation
This presentation was designed to support the Deluxe webinar, Reach Your Online Potential - and features online expert Steph Rowan's take on how small businesses can improve their chances of being found locally. Topics include:
- Local search overview
- Websites for local businesses
- Search engines: Optimization for local businesses
- How to increase your ranking in local results
- Google places overview
- Social tactics for local traffic
- Mobile and local search
- Where to start
Reimagine Growth 3 - Session 2 - Planning your ASO strategy from 0 to 100CleverTap
Key learnings:
-Why ASO should be part of your mobile marketing strategy
-How to define priorities and ASO KPIs
-How to spy on your competition to inform your ASO strategy
-Why localization should be at the heart of your ASO strategy
-How to optimize your ASO strategy over time
The ITSEOZONE is pleased to have you. Your website’s SEO potential can be unlocked with the aid of our knowledgeable staff. Utilizing our innovative techniques, you may enhance conversions, rank higher, and drive traffic. ITSEOZONE can help you immediately to improve your online success.
How to use Search Engine Optimization (SEO), Pay-Per-Click (PPC) and Analytics to help pull business-to-business prospects through the sales funnel. Developed for Online Marketing Connect's Search Focus Week, May 2011. By Stacy Williams, President, Prominent Placement, Inc.
AppTweak Masterclass for Clevertap: Planning your ASO strategy from 0 to 100Simon Thillay
App Store Optimization has been around for a few years, but not all marketers know where to start. Find out how to plan your ASO Strategy and best practices to make sure your first efforts set you on the right trajectory to boost your app's organic acquisition.
Find out why local search is one of the hottest opportunities for small business and how you can increase your ranking on Google, Bing and Yelp! This presentation looks at why search is one of the key ways to attract new customers, what the difference between organic (SEO) and paid search (PPC), how to claim your Google Place page and list your business in local directories, how to leverage social sites to grow local brand awareness and sales - and how to analyze your local search results. Contact www.deluxe.merchengines.com for more information
"Senior Living Digital Strategies" Webinar - 5 Assisted Living Marketing IdeasBoston Interactive
Need a crash-course in assisted living marketing ideas? We've got five critical senior living digital strategies you need to take to increase tours and fill empty beds.
Have assisted living marketing ideas of your own? Share them with us in the comments below!
"Senior Living Digital Strategies" Webinar Leaders:
1) Boston Interactive’s Director of Digital Strategy Cort Davies http://bostoninteractive.com
2) Carrie Elizabeth Consulting’s Social Media Consultant Carrie Barrett http://carrieelizabeth.com/
3) 85Sixty’s Head of Analytics Roman Bills http://85sixty.com/
Calgary Entrepreneurs Search Engine Marketing with Laura CallowUlistic Inc.
Laura Callow from Intuit and Stuart Crawford from Bulletproof InfoTech hosted June's Calgary Entrepreneur Meetup with our topic on Search Engine Marketing. This was a great presentation on what small business owners can do immediately to grow their business online.
I can speak from experience that Bulletproof InfoTech does a tremendous amount of marketing online to bring our quality IT support services to business in Calgary and laying the ground work for those in search of Central Alberta IT services.
OMiT- Full Time Digital Marketing Course BrochureGururaj Mahale
This is a digital marketing course brochure of OMiT - Online Marketing Institute and Training located in Bangalore, India. We provide digital marketing full-time course with live training and 100% placement in Bangalore.
5. ASOstack.com
BlackHatASO
5
GETTING FEATURED
ACTIVELY DEVELOPING & NURTURING RELATIONSHIPS WITH APPLE + GOOGLE
Keyword optimization
Getting
featured
Top charts
(Burst /
category
switch)
Search
ads
SearchTerm
Conversion
Ratings&
Reviews
Trending
Searches
Localization
3rdpartyAndroid
distribution
Other Text Metadata
Keyword
set
App
Title!
• Pitch good + early
• Don’t push, but work with the teams
• Exclusivity + Marketing plan
• Promotional calendar
• Permanent subcategories
Leading success metrics
App Units with source App Store Browse
& Installs and Store Listing Visitors
# features
6. ASOstack.com
BlackHatASO
6
TOP CHARTS
GET IN FRONT OF CASUAL APP STORE BROWSERS
Keyword optimization
Getting
featured
Top charts
(Burst /
category
switch)
Search
ads
SearchTerm
Conversion
Ratings&
Reviews
Trending
Searches
Localization
3rdpartyAndroid
distribution
Other Text Metadata
Keyword
set
App
Title!
• Select best category for fit + rank
• (Dated?) boost app to the top w/ burst campaigns
Leading success metrics
App Units with source App Store Browse
& Installs and Store Listing Visitors
7. ASOstack.com
BlackHatASO
7
KEYWORD OPTIMIZATION
SIZING THE OPPORTUNITY
Keyword optimization
Getting
featured
Top charts
(Burst /
category
switch)
Search
ads
SearchTerm
Conversion
Ratings&
Reviews
Trending
Searches
Localization
3rdpartyAndroid
distribution
Other Text Metadata
Keyword
set
App
Title!
“2/3RD OF INSTALLS” IS SEARCH
Source: &
“NEARLY HALF” OF THAT IS BROAD
Source: &
search brand broad non-search
67% 37% 30% 33%
SO 3/10 ARE GENERIC SEARCH
(’PHOTO FILTER’) INSTALLS:
8. ASOstack.com
OUR UNPUBLISHED FRAMEWORK FOR THOSE 30%
Pablo Penny (follow @vaspab)
1. Research: dump keywords in backlog
2. Prioritize: based on volume/relevancy/etc.
3. Target: put your KWs in metadata
4. Measure: track, monitor, calculate organic uplift
And repeat '
Leading success metrics
App Units with source type Search
& Downloads and Store Listing Visitors
+ Visibility score
+ Keyword Ranking Stack
- Attributed traffic
9. ASOstack.com
BlackHatASO
9
SEARCH ADS
HOW SEARCH ADS CAN HELP YOU GET BETTER AT ORGANIC ASO
Keyword optimization
Getting
featured
Top charts
(Burst /
category
switch)
Search
ads
SearchTerm
Conversion
Ratings&
Reviews
Trending
Searches
Localization
3rdpartyAndroid
distribution
Other Text Metadata
Keyword
set
App
Title!
Search Ads can help you:
1. … 1st time ever real app store search data
2. … understand high LTV search terms (via Thomas Petit)
3. … influences organic keyword ranking (via Gabe Kwakyi)
(Of course they’ve been a big hit for organic traffic L)
10. ASOstack.com
BlackHatASO
10
TRENDING SEARCHES
NEW USER GROWTH THROUGH TRENDING SEARCHES?
Keyword optimization
Getting
featured
Top charts
(Burst /
category
switch)
Search
ads
SearchTerm
Conversion
Ratings&
Reviews
Trending
Searches
Localization
3rdpartyAndroid
distribution
Other Text Metadata
Keyword
set
App
Title!
TACTIC 1: BECOME TRENDING
Influencer marketing / TV Ads.
TACTIC 2: CAPTURE TRENDING SEARCHES
Reactive: ie. Super Mario Run Guide
Proactive: ie. Reddit anticipating the “super,bowl”
Often after a YT influencer campaign goes live, a brand
becomes trending.
22. SUPPORTING TOOLS
TOOL CONCEPTS THAT HELP YOU INCREASE YOUR VISIBILITY & CONVERSION
(DISCLAIMER: THESE ARE NOT TOOL RECOMMENDATIONS, WE’RE MERELY DESCRIBING THE CONCEPTS)
#
37. ASOstack.com 37
PRODUCT
THE IMPACT OF PRODUCT ON A SUCCESSFUL ASO STRATEGY
$ Alternative User
Acquisition Sources
Content Indexing App Packs (SEO)
App
Streaming
Product
• Ratings + Reviews
• Product dictates marketing assets
• Search term retention
• Etc..
38. ASOstack.com 38
ALTERNATE UA SOURCES
OTHER TRAFFIC IS NEEDED TO INCREASE VISIBILITY. THE GOLD RUSH IS OVER..
$ Alternative User
Acquisition Sources
Content Indexing App Packs (SEO)
App
Streaming
Product
Download velocity influences:
• Keyword ranks
• Category ranks
• Your ability to A/B test
39. ASOstack.com 39
CONTENT INDEXING
THE OVERLAP OF CONTENT INDEXING WITH ASO
$ Alternative User
Acquisition Sources
Content Indexing App Packs (SEO)
App
Streaming
Product
Often the responsibility of product team. In the stack to de-risk it falling between the cracks of SEO
and ASO.
Apple Search
40. ASOstack.com 40
APP STREAMING
DO PEOPLE IN THE FUTURE EVEN HIT THE APP/PLAY STORE?
$ Alternative User
Acquisition Sources
Content Indexing App Packs (SEO)
App
Streaming
Product
Relevant for ASO as when web + app converge the app stores might not be the primary place of UA
anymore.
41. ASOstack.com 41
APP PACKS
DISCOVERY FOR BOTH IOS + ANDROID APPS, OFTEN HAPPENS IN GOOGLE
$ Alternative User
Acquisition Sources
Content Indexing App Packs (SEO)
App
Streaming
Product
Most relevant for the ASO as they can drive substantial installs via
Google.
Team sport:
ASO:
Owns the metadata and thus by-and-large how it’s indexed
SEO:
• Backlink strategy (owned+paid)
• Add Android app to search console
42. ASOstack.com 42
THANKS
AH, AND DID I MENTION WE’RE WRITING AN EBOOK ON ALL THIS?
ADVANCED
APP STORE
OPTIMIZATION
BY
MORITZ DAAN &
GABE KWAKYI
Launch eBook
July / August 2017
SEE ASOSTACK.COM