The address (Cover story Antigua & Barbuda)

Editor’s Note
DearReaders,
We are overwhelmed by the warm feedback that The Address continues to
receive from you since the past 3 editions. It goes a long way in reinforcing our
belief and stimulating our editorial team to curate the best articles for your
readingpleasure.
This month we bring you a unique realty investment based immigration program
with a host of benefits to investors in the breath taking Caribbean islands of
Antigua&Barbudainourcoverstory.
You will also find in depth case studies on the City of Lakes - Thane and the
CommercialRealtymarketwithaspecialfocusonConnaughtPlaceinNewDelhi.
Some useful tips on clearing clutter in homes and the use of Smart Technology to
livemoreefficientlivesarealsoapartofthisedition.
We also throw some light on The Housing For All by 2022 program of the Govt. of
India and its ramifications. There are also a couple of crisp articles on the rising
trendofHolidayHomesinIndiaandPre-launchproperties.
HopefullyyoushallenjoythiseditionofTheAddress
asmuchasweenjoyedbringingittoyou.
Lookingforwardtoyourbouquetsandbrickbats!

In This Issue
Designed and published by Team Square Yards: Content: Somesh Rastogi, Paritosh Kashyap, Amita Singh. Design: Hardik
Patel, Indrajeet Parihar.
Free Publication. All the contents of The Address are only for general information and/or use. Such content do not
constitute advice and should not be relied upon in making (or refraining from making) any decision. Any speciﬁc advice or
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To order reprint contact: Square Yards
Prime Ofﬁce Markets in the World
Smart Home Technology
Investing in Pre-Launch Properties in India
25
39
53
7 ways to Prevent Clutter in Your Apartment 49
What’s Hot
29
45Case Study
Cover Story
07
Property platter
33
03
Holiday Homes
Special Feature
35
17
In conversation

Holiday Homes:
New trend catching
up in India
Holiday Homes:
New trend catching
up in India
Taking a cue from the West, the Second-home
market is heating up in India. As this real estate
trend rises, so do the investment plans of each
buyer. Call it a vacation home, personal retreat,
or a home away from home — the second-
home market is becoming a rallying point for
developers and investors.
03

Demand for such homes is completely dependent on the availability of disposable
income, as a second home is not a necessity, rather a lifestyle choice in most cases.
The primary target audience, almost 75% in such cases, is the high net income group,
which has surplus funds to invest, and the remaining comprise the upper-middle
class. For the religious-minded, second homes means having a foothold in Haridwar,
Rishikesh, Mathura, etc. Whatever be the trigger, a common aspect is that second
homes provide you the space to indulge yourself in activities you love - be it to connect
with nature or God, or to enjoy the sheer opulence of high end lifestyle amenities! It is
a temporary refuge that gives a break from the fast-paced urban life. But before
buying a second home for yourself, you need to have awareness on the details of a
holiday home rather than spending all your hard earned money on an unworthy piece
of land. Following are a few tips on how to go about buying your Holiday Home.
04

Location: This is one of the vital parts of owning a holiday home. Location matters a lot
when you plan to stay and invite your guests over to your holiday home. Make sure that your
holiday home is located in a place suited to you and is a popular destination. Also the
location can fetch you a good return down the years in case you plan to sell it.
Budget: Once you have ﬁnalized the location and the type of property, you need to plan a
clear cut outlay for your investment. Make a list of all the properties according to your
budget and the loan amount required if any. Make sure that the property which you buy is
affordable. Also calculate the acquisition cost, transfer fee, conveyance fee, interest rates
and other associated expenses. Apart from just owning a holiday home, you can also rent
your holiday home and make money out of it.
Size of the property: Decide on the size of the land you would like to own. Whether
you’re planning to build your holiday home or buy a ready-made one, you need to consider
the size of the land. Also consider the weather, soil and other topographic parameters.
Maintenance:
Once you have bought a holiday home, the most important part is the maintenance cost of
the holiday home. It is very important that you consider the maintenance costs of your
holiday home while investing in it. Appointing regular home inspection specialists for
maintenance is advised.
Rental cycles: Lastly, it is important that you are aware of the holiday home rental cycles.
The rental cycles ﬂuctuate depending on the location and the seasonal changes. Likewise a
holiday home with a beach or a hilltop area will have different prices.
The second-home market is, to a great extent, immune from recession, and operates on
slightly different considerations and dynamics. The reasons for buying a second home are
mostly for investment purposes or for adding a sheen to one’s status.
05

COVER STORY: Antigua and Barbuda
07

A variety of activities await adventure seekers. Swim with the sting-rays, zip through the
rainforests, kayak, sail, dive or golf. Visit down-town St. John’s City and venture into the Museum
of Antigua and Barbuda for a historical overview of the island. For retail therapy, take a stroll to
the duty-free district of Heritage Quay, for great bargains on luxury goods, and then venture into
the nearby Redcliffe Quay for one-of a kind purchases and cute al-fresco cafes.
Feel free to hop on board a catamaran for a day trip to Antigua’s smaller, exclusive sister-island,
Barbuda. Barbuda is renowned for its 17mile stretch of pink-sand beach and the largest Frigate
Bird Sanctuary in the Western hemisphere. Antigua and Barbuda is the perfect destination for
leisure - we invite you to relax, unwind and enjoy your stay.
Antigua and Barbuda is a twin-island paradise offering visitors two uniquely distinct experiences.
A country endowed with a lush tropical landscape and rolling hillsides, stunning sapphire
beaches, and some of the friendliest people you will ever meet, we invite you to experience the
warmth and charm of these islands. A rich history, vibrant culture, ﬁrst-class accommodations,
ﬁne-dining restaurants, and award-winning beaches, set these Caribbean isles apart making
them the perfect destination for a vacation get-away, or a place to make your second home.
Known for its romance and captivating natural beauty, exploring Antigua & Barbuda is easy. A
journey into the countryside will take you to the island’s gorgeous 365 beaches, amazing
waterfront restaurants and the lush Fig Tree drives. For those in search of tourist attractions, visit
Betty’s Hope Twin Sugar Mills, Devil’s Bridge, Nelson’s Dockyard - the only continuously working
Georgian Naval Dockyard in the World, and Shirley Heights Lookout, offering panoramic views of
the island and the home of the longest running Sunday Sunset BBQ party in the Caribbean.
08

Geography
Antigua & Barbuda is made up of three islands; Antigua, Barbuda and Redonda.
Low-lying and volcanic in origin, they are part of the Leeward Islands group in the
northeast Caribbean. Antigua's coastline curves into a multitude of coves and
harbours (they were once volcanic craters) and there are more than 365 beaches
of ﬁne white sand, fringed with palms. The island's highest point, Boggy Peak
stands at 402m (1,318ft) high, and its capital is St John’s. Barbuda lies 40km (25
miles) north of Antigua and is an unspoiled natural haven for wild deer and exotic
birds. Its 8km (5 mile) long beach is reputed to be among the most beautiful in the
world. The island's village capital, Codrington, was named after the
Gloucestershire family that once leased Barbuda from the British Crown for the
price of 'one fat pig per year if asked for'. There are excellent beaches and the ruins
of some of the earliest plantations in the West Indies. The coastal waters are rich
with all types of crustaceans and tropical ﬁsh.
09

The Government
Antigua & Barbuda is a politically stable independent country. It is a constitutional
monarchy with the British monarch as head of the state. It has a strong democratic system
of government based on the Westminster model headed by a Prime Minister which includes
the legislative, executive and judicial branches. The hours of operation for Government
offices are from 8 a.m. – 4:30 p.m. Mondays – Thursdays. Offices close at 3:00 p.m. on
Fridays.
Legal System
The Legal System is derived from English common law and statutes. The courts administer
the laws of Antigua and Barbuda, which consist solely of local legislation. The judicial system
is composed of a lower Magistrate Court and the Supreme Court which includes a Court of
Appeal and a High Court. The Attorney-General is responsible for the administration of the
legal and judicial system. Final appeal from the courts of Antigua & Barbuda is to the Privy
Council in England.
The Economy
Antigua & Barbuda is a ‘Middle to Upper Income’ country with a GDP of US$1.2 billion in
2012, 2.8% above the level of 2011 and a per capita GDP income of US$13,500. The growth
continued in 2013, estimated at 2.3%, reflecting new investments in tourism, construction,
and transportation. Services now account for 64% of the economy with industry
contributing 33% and agriculture 3% (World Bank Report).
10

LEADERSHIP IN ANTIGUA
1) The Honourable Gaston Browne is the 4th and current Prime Minister of
Antigua and Barbuda, having led the Antigua Labour Party to victory in the
June 2014 general election
2) The current administration is pro business and pro investment
3) Since the Minister has taken oﬃce, he has signed off investment initiatives
totaling more than $2.5bn USD
4) This strong, stable and forward thinking government is committed to seeing
the country prosper
5) New Labour will be an all inclusive, all empowering movement of the masses
with a primary objective of delivering ﬁrst world living standards to all
Antiguans & Barbudans
11

THE ECONOMY
Antigua and Barbuda is progressively establishing itself as a leading business destination with
an attractive mix of traditional and contemporary culture. A strong emphasis has been placed on
making Antigua and Barbuda an engaging region not only to do business, but also to enjoy life.
Antigua and Barbuda is ideally located in the north of the Eastern Caribbean as a convenient
crossroad for both pleasure and business. Best known for its 365 beautiful beaches, it is a
favoured destination for the more discriminating tourist and investor. For over sixty years
wealthy families and celebrities from Europe and North America have established second homes
or encouraged investments in premium vacation properties. Since its independence from
Britain in 1981, Antigua leveraged its sovereignty to build an international banking centre which
provides financial services to both Caribbean and international clients.
The twin-island nation practices a democratic parliamentary system of government, and a new
government administration was elected in June 2014,led by the Hon. Gaston Browne, which has
evoked significant optimism amongst investors at home and abroad. The new Prime Minister,
who is a former banking professional and a real estate developer, attracted strong support to
rebuild the Antigua and Barbuda economy. There is a positive trend in the arrival of travelers by
sea and air, and the more up-market accommodations enjoyed very successful 2014/2015 winter
season. There has also been a notable resurgence in the popularity of Antigua’s international
financial centre, and its relatively small but sovereign base is clearly preferred by international
clients seeking personal attention for their wealth management portfolios.
12

TOURISM
Tourism dominates the economy, accounting for over 50 percent of the GDP. The region’s many
luxury hotels and resorts are renowned worldwide.
GAMBLING
Antigua and Barbuda is a primary location for incorporation of online gambling companies.
OFFSHORE BANKING
Investment banking and ﬁnancial services is an exceptionally strong sector of the industry and
make up an important part of the economy.
PRIVATE JET REGISTRATION
The government plans to establish a commercial airline registry in the country allowing
UHNWIs to register private jets in the twin island state.
SHIP REGISTRATION
The Antigua & Barbuda department of Marine Services and Merchant Shipping (ADOMS)
operates a quality ship registry for a demanding clientele.
GROWTH
Recent ﬁgures indicate that visitors to the region have grown by 22% over the last 4 years and
look set to continue with the completion of a new terminal at V.C. Bird International Airport.
13

ANTIGUA & BARBUDA - Citizenship by Investment Programme (CIP)
WHY CHOOSE CITIZENSHIP BY INVESTMENT PROGRAMME?
Citizenship by investment is becoming increasingly popular for the world’s ultra high
net-worth individuals. Some of the many benefits a second citizenship offers include:
Ÿ Greater Stability and Security
Ÿ Efficiency of Tax
Ÿ Investment
Ÿ Higher Standard of Living
Ÿ Ease of Travel
Ÿ Children’s education
Other benefits include:
• Visa-free entry to more than 130 countries in the world.
• No personal income tax on worldwide income.
• No estate, death, inheritance or capital gains tax.
• No restriction on the repatriation of profits and imported capital
The Antigua & Barbuda Citizenship by Investment Program gives approved applicants the
benefits of full citizenship. The Antigua & Barbuda Citizenship by Investment Program (CIP)
allows foreign nationals (including spouses, children, parents and grandparents over the age of
65) to obtain citizenship through investment in one of following ways:
• National Development Fund: $200,000 USD
• Real Estate: $400,000 USD
• Business Investment: $1,500,000 USD
Upon submission of your application you will be asked to pay the due diligence fees and 10% of
the government processing fee. Upon receipt of a letter of approval you will be asked to pay the
balance of the government processing fee and your US$200,000 contribution which will be paid
separately to the Citizenship by Investment Unit (CIU) escrow account within a 30 day period
and the Passport Fees.
Once you become an Antiguan citizen you can travel to more than 130 countries without a visa.
This is increasingly attractive to those individuals from China, Russia and the Middle East
who have difficulties obtaining travel visas for Europe and North America. An Antigua &
Barbuda passport ranks 25 on the world visa index.
14

Located on the west coast of Antigua lies Pearns Point, a dramatic and spectacular peninsula
connected to the mainland by a narrow causeway. Reaching into the crystal clear waters is a stretch
of untouched hillside surrounded by glorious white beaches. This new development is estimated to
cost in the region of $300m USD. With the hotel rumored to be the Setai brand, sales are already
underway with members of the Rothschild family purchasing six acres of land for approximately
$20m USD.
Pearns Point, Antigua
Jumby Bay, Antigua
INVESTMENT IN ANTIGUA & BARBUDA
The establishment of Antigua & Barbuda as an HNWI destination has attracted buyers
and investors alike.
Non-stop ﬂights, perfect beaches, a laid-back lifestyle and friendly
banks make this island outpost an ideal spot as a weekend getaway or
investment. When Jumbly Bay was ﬁrst developed in the 1980s the 56
properties on the 300-acre resort were quickly purchased for their
strong security and privacy. The estate homes currently for sale range
from $7m to $30m USD and owners can recoup some of their
investment by renting out their property for 10,000 USD per night.
15

Named ‘Singulari’ in tribute to its unique design, the extensive 1,600-acre development will
be the largest of its kind in the Caribbean, and 50 per cent bigger than the regionally
heralded Baha Mar Resort being built in the Bahamas. In addition to the employment
opportunities, ‘Singulari’ is a major boost for the nation’s tourism and further proof of
growing investor conﬁdence in Antigua & Barbuda. This $1bn USD project is the vision of
Yida Zhang of Yida Investments.
Guiana Island, Antigua
The recent purchase of Barbuda’s famous K
Club has elevated the island to the next level.
Bought by Australian billionaire James Packer
and the actor Robert De Niro, the property will
be transformed into a luxury high-end resort
with associated properties. According to
reports, the resort will receive $250m USD
investment and will be developed under the
‘Paradise Found’ brand.
K Club, Barbuda
16

How much is the investment of NRIs in Indian real estate
market and out of this how much is invested in luxury housing?
The real estate sector in India has demonstrated substantial growth in the last
few years and it is projected to grow at the rate of 25% in the coming years. In
recent times, the sector has emerged as one of the highly profitable investment
alternative for both domestic and foreign investors. Market research Studies
indicate that NRI property buyer’s investment in realty is roughly 35% of the
total investment in India for brand new properties. Out of which nearly 30-40%
is invested in the luxury housing segment.
What is the reason behind NRIs preferring to buy luxury homes
especially?
One of the principal reasons comprises of changing demographics and rising
aspirations. In the recent past there has been massive surge in the High
Networth NRI populace across the globe. After spending a considerable
amount of time in foreign countries, NRIs do look back to India to find out
suitable homes that can both serve end user purpose and likewise offer a
suitable investment opportunity for wealth enhancement.
Being globally traveled individuals, the inclination is more towards better
residential options that can cater to their exquisite/ refined taste. Hence luxury
housing comes up as a natural choice for many NRIs as it can fulfill both their
end user and investment requirements.
In Conversation with Anupam Rastogi
(Principal Partner SquareYards)
17

Anupam Rastogi
Principal Partner SquareYards
18
Another important reason could be attributed to the supply dynamics. In the
recent past there has been considerable surge in available luxury housing
options. Leading developers are rolling out state of the art apartments and
penthouses comprising of international design elements and top quality
amenities. Likewise, there are also ultra luxury units developed on villa, row
houses and bungalow formats, located on exotic locations such as Shimla,
Kerala, Goa and Lonavala etc.

What do NRIs look for while buying a luxurious house?
Given the nature of the purchase, the style, the architect and the design are some of the aspects
that are always high upon the agenda of NRI investors. Given their global exposure, they
ensure that the properties they are interested in should match the predeﬁned global standards
in terms of design, architecture and amenities.
At the same time, they also ensure that the investment decision is undertaken on sound
fundamentals, which could comprise a range of factors such as Return on Investment (ROI),
rental yields and banks that have approved the project and are providing loans. Not to forget
that NRI investors also emphasize on builder credentials and their past track record.
Another key parameter involves the location where one would want to return to. This is one of
the big questions for the NRI investor and is subject to multiple factors such as suitable
employment opportunities, availability of good quality education facilities for children and
proximity to friends and families.
How do you see the prospect of luxury housing market in India?
The prospect of the luxury housing segment seems to be sound and as time unfolds, there will
be further expansion in the segment. With the Indian economy growing fast and more High
Networth Individuals joining the wealth bandwagon both domestically and globally, there will
be further rise in demand for luxury and ultra luxury housing in the country.
The rise in demand will also result in reputed Indian developers to up their ante and bring in
newer concepts of luxury in Indian realty. In the coming time we should see more designer
labels, high quality exteriors and interiors and highly evolved services that can help developers
differentiate their offerings from rest of the lot and cater to the taste of a highly evolved
customer base with very reﬁned tastes.
19

Do you see investment of NRIs in luxury housing
segment going up by 2016? If so, by how much?
Luxury housing segment comprises of a key component of NRI’s
realty investment in India. With surge in NRI HNIs in tandem with
a revival of Indian and global economy, it is expected the number
of NRIs investing in Indian luxury projects are surely going to
ramp up.
Also it should be noted that these days to attract NRI
investments, increasingly more developers, brokerage houses
and consultants are aggressively marketing their properties in
the international arena through property shows, participation in
events & exhibitions and opening up of representative oﬃces in
various international locations. This will also help in further
encouraging NRIs interest in various segments including the
luxury segment.
Coming to numbers, it would be slightly diﬃcult to give an exact
number, but if our estimates serve us right, the growth
percentage should be in tune of 30-40%.
20

What is the growth rate currently
of luxury housing (in percentage)
and how much do NRIs
contribute to this?
Although luxury segment comprises of less
than 10% of the total Indian realty market,
it is one of the fastest growing segments in
the Indian realty market. A market study
was conducted on some of the major cities
in India like Mumbai, Bangalore, NCR,
Hyderabad, Chennai and Ahmedabad and
the results indicated that the luxury
segment (INR 5 crores and above) is
growing by 38% annually, value wise.
In terms of how much of the total
investments are made by NRIs in Indian
luxury properties, we do not have an exact
estimate. Yet, it could be estimated that
roughly half of the purchase is driven by
the NRI segment.
21

Which are the cities and areas preferred by NRIs? What are
the reasons behind the same?
Bangalore tops the chart as the most preferred city by the NRIs, which is
followed by Ahmedabad.
The former’s strength primarily comes from its cosmopolitan appeal striking
a chord with the NRIs and its rapidly expanding job market. On the other
hand Ahmedabad capitalizes on its stable market and higher returns. Not to
forget the fact that a large number of NRI investors belong to the Gujarati
community.
Other places which do feature in NRI’s investment plan include Pune,
Chennai and Hyderabad.
In terms of the most preferred city, Bangalore has topped the charts followed
by Ahmedabad, Pune, Goa and Chennai.
Surprisingly, NRI interest in Delhi and NCR has been subdued in the recent
past.
How have developers customized their projects in India to
meet the requirements of NRIs?
Although still an evolving segment, developers realize the growing
signiﬁcance of the NRI segment and are coming up with new elements both
in terms of concept and functionality to satiate the taste of NRI segment.
In terms of concept, newer concepts are being introduced. Earlier a large
number of luxury homes included gold based themes, which was a deﬁnitive
parameter for luxury. But now a lot of new themes are entering in the
segment such as destination based, wellness based, spa based to name few.
Likewise in terms of functionality again developers are trying to incorporate
better facility management services, concierge services and advanced
electronic surveillance systems to offer high value to the end users.
22

What is the price range in which NRIs
usually prefer to buy?
The range could vary anything from INR 2 to 15
crores.
Anything else you would like to share.
The Indian Real estate market has had its share of ups
and downs, but the recent change in the government
under the leadership of our Prime Minister Mr.
Narendra Modi has brought a lot ofconﬁdence all
across the investor community and industry. Today we
are seeing that the country’s real estate sector is
moving towards adaptation of new concepts in
urbanization. Smart city, luxury housing, ultra luxury
housing and so on. Already several bottle necks have
been removed by the new government and we will see
overall growth taking place in real estate.
23

How much do NRIs contribute to housing
sales? Out of them how many invest in
luxury
The total share of NRIs in the housing sales comprises
of 35%. As mentioned above, roughly half of them
invest in luxury properties.
What is the city wise distribution of NRIs in
terms of investing in Luxury housing?
We do not have the exact estimation. Nevertheless, as
mentioned above, Bangalore leads the list when it
comes to NRI investment in India’s luxury properties.
This is followed by Ahmedabad and Pune.
24

Prime Oﬃce Markets in
the World:
Delhi’s Connaught Place stands
5th most expensive in the World
Prime Oﬃce Markets in
the World:
Delhi’s Connaught Place stands
5th most expensive in the World
The high growth rate of the Asian economy
along with soaring real estate market,
especially in China and India, seems to be
pushing the commercial real estate prices
through the roof.
25

Dellhi’s Connaught Place, at $157 per sqft per annum, has emerged as the fifth
most expensive prime office market in the world amongst the top 50 global prime
office properties list.
New Delhi’s colonial heart, named after George V’s paternal uncle, Connaught
Place, often abbreviated to CP, is one of the largest financial, commercial and
business centre in India.
The sprawling circular zone of Connaught Place houses the headquarters of
several noted Indian firms. The former location of the headquarters of the British
Raj, the area’s environs occupy a place of pride in the city and are counted among
the top heritage structures in New Delhi. It was developed as a showpiece of
Lutyens’ Delhi with a prominent Central Business District.
According to a Research report, the top position went to London West End, with
overall occupancy costs of $267 per sq ft per annum, while Asia continued to
dominate the world’s most expensive office locations, accounting for four of the
top five markets.
In the prevailing list, Mumbai’s Bandra-Kurla Complex occupied the 15th position,
and the city’s central business district (CBD) of Nariman Point was at the 30th
position.
26

London
$264
Hong Kong
$184
New York
$131
TOP 5 MOST EXPENSIVE
LOCATIONS BY COUNTR
27

New Delhi
$129
k
Rio de Janeiro
$129
E OFFICE
RY (USD/sq.ft/year)
28

Godrej Azure (Pre-launch)
Location:- South Chennai
Price & Conﬁguration:-2BHK,
3BHK, starting from 26 Lakhs
onwards
USP's:-
1. Connectivity
2. Accessibility to major IT Parks /
hospitals / schools & colleges
Salarpuria Divinity
Location:- South Bangalore
3BHK, starting from 36 Lakhs
onwards
USP's:-
1. Booking Amount: 2 Lacs*
2. Located at Mysore Main Road,
Opp. Metro Station.
What’s Hot
29

BHARTIYA CITY NIKOO
HOMES PHASE II
Location:- Thanisandra Main Road
Bangalore
Price & Conﬁguration: 1BHK, 2BHK,
3BHK, 3.5BHK starting from 28.1
Lakhs onwards
USP's:-
1. Vaastu Compliant.
2. Close to schools, shopping
malls & hospitals
3. Proximity to Metro stations
Embassy Spring (Plot)
Location:- North Bangalore
Price & Conﬁguration:-2100 sqft-
5400 sqft starting PSF = Rs 4000
onwards
USP's:-
1. Total Development Area:
188.45 Acres
2. 45 acres of green spaces
3. Number of plots: 1147
4. 35 acres of high street
shopping & commercial plaza
30

Chandak Paloma
Location:- Goregaon (E), Mumbai
1.5BHK, 2BHK, 3BHK, starting from
1.1Cr onwards
USP's:-
1. Unique Club House
2. Reserved Parking
3. 2 high speed elevators for 3
apartments
Runwal Eirene
Location:- Thane
2BHK, 3BHK, starting from 60 Lakhs
onwards
USP's:-
1. Located in close proximity to
the Ghodbunder Road & the
Eastern Express Highway.
2. 5 minutes drive away from the
nearest shopping malls,
Multiplexes & Hypermarkets.
31

Merlin Maximus
Location:- B.T Road, Kolkata
Price & Conﬁguration: 2BHK, 3BHK,
starting from 28 Lakhs onwards
USP's:-
1. Location- BT road Sodepur
2. Fully loaded with all
amenities.
Kanakia Rain Forest
Location:- Andheri (E), Mumbai
2BHK, 2.5BHK starting from 1.2Cr
onwards
USP's:-
1. Nestled amidst lush greenery
and spread across 4.5 acres
of land over a ridge.
2. All the towers boast of
breathtaking panoramic
views of the lakes & forest.
32

Location:
Beaufort Park, London, UK
Description:
Multiple options for residential accommodations including
contemporary Studios, Manhattans, 1, 2 and 3 bedroom apartments
and penthouses.
USP:
Prices start from GBP 260,000. Projected yields start from 4.5% p.a
Payment plan:
GBP 2,000 deposit, 10% (less deposit) within 21 days, 5% in 6 months
on exchange of contracts, 85% on completion.
Property platter
33

Location:
Brisbane, Australia
Description:
376 apartments across 30 levels. Options available for 1Bedroom,
2Bedroom and Penthouse
USP:
Prices start from USD 395,000
Projected Yields of 5.3% p.a.
Upto 80% LTV available
Payment Plan:
Deposit is 10%, 90% on completion
34

The union cabinet has given approval to the Housing for All by 2022 programme. With an
objective of providing accommodation to the Economically Weaker Section (EWS) and Low
Income Group (LIG), Housing for All envisions building 2 crore new houses by 2022. Set to
become one of the landmark initiatives undertaken by the government in the recent
times, it will not only solve the housing crisis of an emerging economy such as India but
can also spearhead a new wave of urban development.
The Housing for All initiative primarily involves slum re-habilitation, offering subsidized
credit to the EWS and LIG segment and provision of assistance in house renovation. It
also includes investment towards developing the infrastructure and civic amenities in the
under developed and rural areas. It will be phased out in 3 stages comprising of over 4000
towns and locations in pan India.
Special Feature - Housing for All by 2022
35

Slum Rehabilitation
Slum Rehabilitation is an important constituent of the overall policy with an objective
of achieving a slum free India in next seven years. Based on the Gujarat model, it will
involve private developers developing vertical buildings as affordable housing
offerings for the slum inhabitants. In return, the private developers can utilize the rest
of the land and hence derive commercial benefits out of it.
Subsidized Credit
Under the Subsidized Credit policy, the EWS and LIG section can afford subsidized
credit with a modest interest rate of 6.5% pa. This can be a great money saver for the
under privileged sections of the society. Earlier an INR 6 Lacs housing loan for 15 years
with an interest rate of 10.5% would tantamount to an EMI of 6,632; in contrast
under the new policy the EMI will come down to INR 4,050, reflecting
considerable savings.
Multidimensional Benefits
The policy has all the required ingredients that can ensure multidimensional
benefits by positively influencing various stakeholders involved. The biggest
beneficiary would of course include the underprivileged section of the society in the
form of availing decent housing alternatives. Likewise, the money saved from the
help of financial assistance could be diverted into education and other spending
thereby further helping the EWS and LIG segments.
The introduced policy will stimulate more activities in the realty sector, thereby
helping the realty sector players. It is also expected that in order to streamline the
overall process, the government will introduce processes to incentivize the
participation of private developers in affordable housing in the form of easier land
acquisition policy and better credit etc.
37

Similarly it can also beckon a new wave of urban development in the form of satellite
cities, new communities focused on affordable housing and development of
peripheral parts of the cities. In order to facilitate the overall process, the central
government in conjunction with state government will invest in infrastructure
development as well in the chosen areas. This will in turn attract business and
entrepreneurial investment in such places, consequently resulting in better
employment opportunities and economic advancement. Additionally, the overall
holistic development carried out can be a check on migration towards bigger cities.
Challenges
The ambitious plan envisions housing for everyone by 2022, thereby heralding a new
era of growth and development for the nation. However, the overall plan is not
insulated from challenges. The central government has to ensure that central and
state governments along with urban development agencies and municipalities work
in tandem with each other for smoother execution. A possible disagreement between
different authorities can decelerate the growth momentum.
Likewise, the government needs to undertake prudent steps towards curbing down
any possible scope of corruption. The overall process needs to be transparently
designed and should be monitored properly by the government agencies to ensure
equitable distribution.
Similarly the overall process will be ineffective unless not backed up with a robust
infrastructure development framework in the background. It is essential that
government should take strong measures to ensure a powerful infrastructure
equipped with better connectivity, sanitation, water supply and electricity etc.
38

888
Decoding Smart HomeDecoding Smart Home
TechnologyTechnology
in stepsin steps
Decoding Smart Home
Technology
in steps
Enhancing home lifestyle:
Smart technology is a way of giving
homeowners an “on-demand access” to
various systems throughout the home.
From video, data, telephone, wireless,
security, climate, lighting and other
home lifestyle factors that affect a
family ’s daily life. Smart home
technology provides daily home chores
to run with more eﬃciency and ensures
comfort.1.39

Advanced controls in kitchen:
A kitchen is a “command central” when it
comes to cooking, entertaining, enjoying
family discussions and more. It is
fascinating how smart technology pairs
with appliances, faucets, and cooktop
surfaces for a smooth run. Many homes
have their smart tablet or keypad built
into the wall in the kitchen to provide on-
screen directions to their refrigerator
that can access the internet, can play
music, or watch favorite cooking
television programs.2.
Energy conservation:
Many homeowners think that smart
technology is only for people who want
to have a remote control to everything.
On the contrary, many smart home
technologies actually help keep your
family safe while saving you water and
energy in the kitchen. Induction
cooktops are one of these examples that
produce heat that only heats the
cookware when the metal comes in
contact with the induction cooktop
surface. This means a safer kitchen to
work in, and less heat being generated
for comfort while cooking.
3.
40

S m a r t h o m e c o n v e n i e n c e
wherever you are:
While the kitchen has many amenities for
a smart home’s tastes, all homeowners
should assess their lifestyle, to see what
amenities would best ﬁt their home and
family. With smart technology you can
c o n t ro l m u s i c , l i g h t i n g , v i s u a l
entertainment throughout your home,
temperature as well as your security
systems.
4.
Controlling your faucets in a smart
bathroom:
There are many homeowners who love total comfort
and relaxation in their bathrooms. Smart home
technology is the perfect way to be able to not only
control your bathing experience while lounging in the
tub, but you can also control your shower’s
temperature, spray, steam, audio, and lighting of your
shower, all at the touch of a button.5. Cooling and heating your home
the smart way:
Your home can use a lot of energy for
cooling and heating to keep your family
comfortable in all seasons and climates
of the world. In order to do this without
costing a fortune for ﬂuctuations of
outdoor air temperatures, your home
can have smart technology that helps
you control and monitor your energy
usage with thermostats such as the Nest
learning thermostat. It “learns” your
family’s lifestyle and is connected to a Wi-
Fi connection that enables home owners
to control settings from any internet
enabled smart device.6.41

“Smart” heating and cooling through architecture
and design:
Other creative ideas for helping homeowners with heating and
cooling doesn’t involve innovative electronics but rather
placement of windows and doors and the position of your home
that can help take advantage of nature’s seasons and
temperature changes naturally. This is designed by careful
consideration of a home’s site and how the sun moves across
the sky, where the trees and other vegetation are located,
where the winter winds come from, etc. This “smart” technology
of this Passive House is an example of using the Earth’s
resources and adapting our homes to work with nature.7.7.
Safeguard water with smart home
technology:
While enjoying your bathroom is one topic, enjoying the
savings on your monthly water bill is another. Instead of
dreading your water usage each month, take
advantage of smart water ﬁxtures that use less water
but have larger water droplets to produce a more
luxurious experience. Other faucets can turn on and off
automatically by motion and the temperature of the
water can be seen by a color LED light indicator before
putting your hands under the water. These smart
technologies ensure a better and safer user experience
and less water wasted – all at once.
8.8.
43

“The city of lakes” - Thane, has its name
derived from Sthan or Sthanaka, the capital of
the Shilahara kings of Konkan. In regular talks,
Thane is known as an extended suburb of
Mumbai covering an area of 147 sq. km with a
population of approx. 1.8 million.
Case Study: THANE
The New Face of the
Mumbai Metropolitan Region
Over the last decade, Thane has grown from a small suburban town on the
outskirts of Mumbai to a self-sustaining metropolis. Previously a town with
narrow roads and low-rise residential developments, it is today a city with
sprawling ﬂyovers, uninterrupted highways and wide roads. The Thane suburb
now has integrated townships and high-rise towers, and its commercial real
estate sector has progressed in tandem.
Clearly, the city has witnessed several changes in the recent years both on the
commercial and residential front. Being one of the vital suburbs on the central
side, the progress of Thane city can be credited to its growing residential,
commercial, retail and infrastructure development. Clearly, this vibrant
metropolis has emerged as a favorite amongst home buyers.
45

Ghodbunder Road is a State Highway which runs through the district of Thane for
approximately 20 km. It has an effortless connectivity to the two main arterial
roads of Mumbai – Eastern Express Highway and Western Express Highway and
an excellent Central Railway’s suburban railway network which links the city to
entire Mumbai and neighboring suburbs. The presence of multiple subways,
bridges and flyovers has made way for an uninterrupted traffic flow. Nearby cities
of Mumbai like Pune and Nashik are also easily accessible from Thane.
Due to the rapid development in this region, the area has attracted many reputed
developers. This has led to a surge in the launch of many affordable and premium
housing projects. Ghodbunder Road is interesting to developers primarily due to
the easy availability of large land parcels. From affordable apartments to
premium properties, the area offers a wide assortment of housing options.
The proposed metro and monorail network projects on Ghodbunder Road would
redefine the convenience and drastically reduce the journey time for daily
commuters residing at Thane. This micro market is also an upcoming commercial
location and investments into this asset class will see phenomenal price
escalation over the next 5 years.
Ghodbunder Road: Lifeline of Thane
46

What makes Thane the most coveted destination for home buyers?
Township Culture:
The availability of large tracts of land vacated by industries has triggered the
development of integrated townships in Thane. These townships offer a
methodically planned environment with better infrastructure, retail and
commercial spaces within the premises. A modern day home buyer prefers great
connectivity to business centres and convenience in day-to-day travel and hence is
essentially choosing large community layout projects that provide a sense of
comfort, security, convenience and above all a sophisticated urban living
experience.
Connectivity and Infrastructure:
Thane, which was the terminus for India’s first-ever passenger train, is admirably
connected to the neighboring suburbs thanks to the Central Railway’s suburban
railway network. Infrastructure facilities have improved with the construction of
SATIS (Station Area Traffic Improvement Scheme) and multiple flyovers being
constructed over the Ghodbunder road.
Thane is well connected to the eastern suburbs by the eastern express highway and
to the western suburbs by Ghodbunder road. The city also has connectivity to Navi
Mumbai by both trains and roads. With the huge growth in population, the Thane
Municipal Corporation has taken steps to improve the overall infrastructure.
Flyovers on Ghodbunder road have reduced the overall strain on vehicular
movement to a great extent. This combination of favorable market attributes has
not only helped in uplifting the standard of living in the city, but also attracted a
massive amount of investors and end-users to Thane.
47

Improved Lifestyle Quotient:
The phenomenal growth of high-end residential accommodation, multiplexes,
shopping malls, auditoriums, art galleries, entertainment complexes, international
schools, supermarkets and healthcare services have created a supportive
environment to which the Thane Municipal Corporation has contributed
substantially in terms of infrastructure in the ﬁrst decade of the 21st Century.
The charm of the city has been increased with Mother Nature’s bestowment. While
Yeoor Hills and Parsik Hills envelop the city and add scenic beauty, more than 33
blissful lakes, spread across Thane, bring forth ample opportunities for water
sports and recreation. Besides natural beauty, Thane has many landscaped
gardens including the famed botanical garden.
Consequently, the quality of life and high potential for future growth have
undoubtedly made Thane a preferred location for modern day home buyers.
48

7 ways to Prevent
Clutter in Your
Apartment
The key to keep your apartment uncluttered is
prevention. There are various beneﬁts of
having a tidier and organized apartment. First
and the foremost reason is it makes your
home look more like, well, a home. Secondly, a
clutter-free apartment is likely to lower your
stress level and bring a sense of calmness in
your living space; Who doesn’t want that?
Here are some tips to remove clutter
from your apartmeent
49

11Find a Spot for Everything:
All your appliances, housewares and other items need to
have a permanent place. Whether you need to install
shelving or invest in some serious storage options, ensure
that there is deﬁnitely a place to secure all your day-to-day
belongings every night before you go to bed.
22Don’t Put Off Your Mail:
Opening bills and dealing with mail is part of adult life - but
we all tend to cringe a little when we come home and see the
mailbox full of letters, especially after a long day of work.
Cue the massive pile of mail lying on your coffee table. Open
these letters and bills and either recycle your junk mail
immediately or ﬁle away important documents. Not only will
this help you keep up with your monthly budget, but it will
also keep paper clutter out of sight.
50

33Go Digital:
Want to know one easy way to eliminate clutter? Keep up
with 21st century trends - get rid of that extensive CD/DVD
collection and start digitizing your favorite music and
movies. Not only will this clear up a lot of precious space, but
it could also eliminate ugly and unnecessary wiring. Imagine
how clean and streamlined your entertainment center will
look without all of those extra electronics!
44Unsubscribe from Magazines and Newspapers:
Almost all of your subscriptions can be viewed online, and
this will keep your coffee table looking a lot more polished
and reﬁned. As an added bonus, this is a much greener way
to get your news, articles and recipes - making Mother
Nature a lot happier.
51

55Shop Smart:
This is a great idea for making your home less messy, and it’s
also better for your bank account! Be sure to do some
research on things you’re thinking about buying - especially
for major appliances, furniture or items you plan on keeping
or using for a long time. Also keep in mind that storage
containers aren’t always the answer to eliminating clutter.
After all, piles of storage boxes are still taking up much
needed space in your apartment. Even though the clutter
might be organized, it’s still clutter. Bottom line: If you’re not
using it for some purpose, it probably shouldn’t be there.
66Scan the Apartment:
Set a reminder once a month to scan the apartment for
things you no longer need or want. Then, create piles for
things that can be donated, put into storage, or tossed. This
is especially true when it comes to your closet
77Clearing out the small spaces:
Expired medicines and makeup, your kitchen cabinets,
shelves in your bathroom. The objective is to remove any
expired or of no use to you objects. Also removing the
duplicate such as six different types of hair gel or combs,
removing duplicates can really free up an amazing amount
of space.
Try out some of these tips to keep your apartment tidy!
52

53
Investing in Pre-Launch Properties in India
Pre-launch projects in real estate industry are gaining momentum with the support of
eager public interest in India. The attractive interest figures of Home loans and
improved economic earnings of professionals has acted as a medium for investing in
pre-launch residential properties.
Most of the real estate projects are developed in phases. With the basic approvals
from the authorities in place and before the start of any construction activity, developers
start marketing the projects to buyers at a discount. This is called ‘pre- launch’ in industry
parlance.
Although investing in pre-launch projects can be a slightly risky undertaking but it will
surely pay off as long as one has factored in all critical variables. It makes most sense to
investors who have a high risk appetite and the ability to weather an intermittent
setback. Many end users also try and invest during the pre-launch phase to get financial
discounts.
The real estate prices of any new property are generally lowest at pre-launch. While pre-
launches help in creating a market buzz around the property, the offering of discounts
doubles up as a great marketing tool. Home buyers are also equally eager to invest in
such pre launches as it offers a good rebate on the overall costs if the project finishes as
per its schedule.
A checklist for buyers, especially those planning to buy in soft launches and pre-launch is
to personally scrutinize the builder’s property documents. As a potential buyer, one must
check the documentation of the builder with the concerned land authorities
including municipal corporations, declaration and sale deed from previous owners to
other financial details of the project. Due to the lack of any industry watchdog to
supervise complaints for deliberate delays, taking a legal course in the consumer
court is the only remedial measure for buyers facing conscious delays.
Nevertheless, such kind of launches with a heady mix of risk and returns in the real estate
sector prove advantageous to the buyers who look for price benefit over the years of
possession.

Mortgage
A mortgage is a pledge of real estate collateral to secure a debt. Also, it is a legal document
describing and defining the pledge. The mortgage may also include the terms of repayment
of the debt. It is also referred to as a deed of trust.
Proprietary Lease
The lease issued by a cooperative corporation to each tenant-shareholder prescribing his or
her right to occupy a specific apartment and his or her general obligations as an owner and
tenant.
Underwriting
In mortgage lending, underwriting is the decision-making process used to determine
whether the loan risk is acceptable to the lender. Underwriting involves the satisfactory
review of the property appraisal and examination of the borrower's ability and willingness
to repay the debt and sufficiency of collateral value of the property.
Amortization
Amortization is the periodic payment of principal and interest on a liability (including a
mortgage), or the write-off of a non-depreciable asset over a scheduled term.
Bridge Loan
A bridge loan is a loan for a short duration of time and can be used when one is purchasing
one property but is dependent on the equity from another property that has not yet been
sold. Once the property is sold then the bridge loan is repaid.
Contract for Deed
Contract for deed is a contract of sale and a financing instrument wherein the seller agrees
to convey title when the buyer completes the purchase price installment payments. It is also
called installment land contract and installment plan.
Due Diligence
Due diligence is the investigation and review of a property to determine any legal liability.
Property Jargon
55

56
Laugh it Off
What's a mortgage broker?
A real estate agent without a sense of humour.
Salesman: This computer will cut your workload by 50%.
Property Manager: That's great, I'll take two of them.
A small real estate broker was dismayed when a brand new corporate chain
much like his own opened up next door and erected a huge sign which read
BEST AGENTS.
He was horriﬁed when another competitor opened up on his right, and
announced its arrival with an even larger sign, reading LOWEST
COMMISSIONS.
The small real estate broker panicked, until he got an idea.
He put the biggest sign of all over his own brokerage -
it read... MAIN ENTRANCE.

SQUARE YARDS continues to build India’s most trusted and biggest Real Estate Advisory
platform, and is committed to collaborative business relationship with the entire realtor
fraternitywithourlatestinitiative-SQUARECONNECT.
Our vision is to create a signiﬁcant, diversiﬁed and scalable global platform to our Associate
Partners,thatprovidesvaluetoanextendedbaseofcustomerslocallyandglobally.
For more information on the SQUARE CONNECT program
please contact us on : +91 80809 30838 or email: square.connect@squareyards.in
Do send us your valuable feedback on
theaddress@squareyards.in
THE
VOLUME-04 JULY, 2015
WE ARE COMING SOON
ON ANDROID

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