This document discusses Bruno Teboul's theory of "The 7th Marketing Revolution" and the "Chaosian Paradox" facing marketing in the digital era. It proposes that marketing is caught between the impacts of digital technology and discoveries in neuroscience and biotechnology that undermine traditional marketing foundations. This tension will force profound changes and paradigm shifts in marketing. Chaos theory can help understand the emergence of the new by defining the areas where unpredictable, random phenomena converge on predictable attractors. Marketing must transition from analysis to synthesis to accept this new paradigm.
In my role with MacBites Learning I gave an 80 minute demonstration of effectively working with data in iBooks Author to a live webinar audience on 24 May 2012.
There is a recording of the webinar available for purchase from the MacBites Learning website at http://macbiteslearning.co.uk/category/recordings/
In my role as manager of the North West Institute of IT Training Regional Group (NWIITT) I was charged with giving a 10 minute introduction to the main presentation at the March 2010 meeting.
The brief was to outline the versions of Microsoft Office 2010 available, detail what applications are contained within each version and provide an overview of the new features of each application.
In my role with MacBites Learning I gave an 80 minute demonstration of effectively working with data in iBooks Author to a live webinar audience on 24 May 2012.
There is a recording of the webinar available for purchase from the MacBites Learning website at http://macbiteslearning.co.uk/category/recordings/
In my role as manager of the North West Institute of IT Training Regional Group (NWIITT) I was charged with giving a 10 minute introduction to the main presentation at the March 2010 meeting.
The brief was to outline the versions of Microsoft Office 2010 available, detail what applications are contained within each version and provide an overview of the new features of each application.
ArduinoCamp è un evento che si è svolto a Milano il 18 e 19 giugno 2011, con lo scopo di coinvolgere diversi utenti della Comunità e semplici curiosi che hanno voglia di conoscere l\’universo che ruota intorno ad Arduino o provare ad usarla: http://arduinocamp.com/Events/MilanoJune2011
Questa è la mia presentazione Pecha-Kucha, che riguarda l\’integrazione di OpenHw (Arduino appunto) e OpenSource Sw, in questo caso uno strumento di videosorveglianza: Zoneminder.
In my role with MacBites Learning I gave an 80 minute demonstration of using Hype to create HTML5 to a live webinar audience on 17 May 2012.
There is a recording of the webinar available for purchase from the MacBites Learning website at http://macbiteslearning.co.uk/category/recordings/
Il Linux Day è una giornata nazionale di promozione di GNU/Linux e del software libero.
MontelLUG ha organizzato il LD 2010 a Castelfranco Veneto: qui il mio talk su BackupPC.
Brazil towards the economic, political and social collapse analysis under th...Fernando Alcoforado
Chaos and complexity of the business environment in Brazil cause governments, companies and people feel the sense of being swept away by a hurricane that permeates the entire political, economic and social life. This means that to understand and manage a complex economic and social system we must think and act in a complex way using concepts and practices at least comparable to the complexity of this system. This is not the practice of the managers of the national economy who are still using obsolete methods of the economic system administration. The classical economics that, in the past, offered a number of methods to understand reality and build economic and organizational models no longer meet the needs of the contemporary era. We should not continue to take economic and organizational models in which everything related to them to be treated in isolation and disconnected from the whole.
ArduinoCamp è un evento che si è svolto a Milano il 18 e 19 giugno 2011, con lo scopo di coinvolgere diversi utenti della Comunità e semplici curiosi che hanno voglia di conoscere l\’universo che ruota intorno ad Arduino o provare ad usarla: http://arduinocamp.com/Events/MilanoJune2011
Questa è la mia presentazione Pecha-Kucha, che riguarda l\’integrazione di OpenHw (Arduino appunto) e OpenSource Sw, in questo caso uno strumento di videosorveglianza: Zoneminder.
In my role with MacBites Learning I gave an 80 minute demonstration of using Hype to create HTML5 to a live webinar audience on 17 May 2012.
There is a recording of the webinar available for purchase from the MacBites Learning website at http://macbiteslearning.co.uk/category/recordings/
Il Linux Day è una giornata nazionale di promozione di GNU/Linux e del software libero.
MontelLUG ha organizzato il LD 2010 a Castelfranco Veneto: qui il mio talk su BackupPC.
Brazil towards the economic, political and social collapse analysis under th...Fernando Alcoforado
Chaos and complexity of the business environment in Brazil cause governments, companies and people feel the sense of being swept away by a hurricane that permeates the entire political, economic and social life. This means that to understand and manage a complex economic and social system we must think and act in a complex way using concepts and practices at least comparable to the complexity of this system. This is not the practice of the managers of the national economy who are still using obsolete methods of the economic system administration. The classical economics that, in the past, offered a number of methods to understand reality and build economic and organizational models no longer meet the needs of the contemporary era. We should not continue to take economic and organizational models in which everything related to them to be treated in isolation and disconnected from the whole.
The Chaos Theory or the Science of Complexity presents an interesting perspective from the viewpoint of their application to the economy especially in explaining phenomena that seem to have a disruptive behavior. Behind the apparent disorder in the economy, there is a dynamic that can be explained through mathematical techniques and appropriate, typical statistics of this theory. In dynamic systems such as the economy, constantly changing over time, small changes at a given time, may be the cause of great importance in the future.
Service Dominant Logic Applied to Postmodern Marketinginventionjournals
This paper provides an analysis of how service dominant logic of marketing can be appliedin a post-modernistic approach in the hope of providing solutions and elucidations to certain criticisms on postmodern marketing. The work has been shaped as a conceptual essay and comprises (1) premise derivation for postmodern marketing; (2) the fundamentals of service dominant logic of marketing in relation to postmodern marketing’s derived premises; and (3) anapplication of service dominant logic with postmodern marketing which serves to elucidate certain criticisms imposed on post-modern marketing.
Twenty Years of European Business Ethics– Past Development.docxmarilucorr
Twenty Years of European Business Ethics
– Past Developments and Future Concerns
Luc van Liedekerke
Wim Dubbink
ABSTRACT. Over the past 20 years business ethics in
Europe witnessed a remarkable growth. Today business
ethics is faced with two challenges. The first comes from
the social sciences and consultants who have both
reclaimed the topics of business ethics, regretfully often at
the loss of the proper ethical perspective. The second
comes from the remarkable rise of corporate social
responsibility which has pushed aside the mainstream
business ethics methodology with its emphasis on moral
deliberation by the individual. These challenges can be
tackled by an institutional transformation in business
ethics that links up to the long-standing European tradi-
tion of institutional analysis of the market. The second
remedy is an enlargement of the research agenda in
business ethics by coming closer to other parts of applied
ethics where the business ethics view is at this moment
grossly neglected.
KEY WORDS: business ethics, corporate social respon-
sibility, Europe
From Europe to America and back:
the invention of business ethics
Both the greatest critics and the greatest advocates of
the free market often point out that the ‘‘moral
viewpoint in business’’ is an oxymoron. Morality does
not, should not or cannot have any business in busi-
ness because man is greedy beyond redeem or because
systemic pressure is relentless. Only strong (govern-
ment) regulation can and should curtail business in
order to safeguard our fundamental rights. Any
business ethicist, who was confronted with this type
of remarks, knows how to rebut these comments as a
mantra learned by heart. Even if man has fundamental
rights, these rights do not overrule morality, but
presuppose it. And if the last 50 years have given us
any macro-sociological truth, it is that ‘the state’ or
‘the system’ is not going to save us – at least not
without humans helping them and helping them-
selves. What is more, systemic power is not com-
pletely beyond societal control and not so relentless
that the actor perspective becomes completely trivial,
as man cannot be reduced to greediness, even if self-
interest can become at times quite dominant.
As much as business can never do without ethics,
‘‘business ethics’’ as an academic discipline is a rare
breed. It is in a sense surprising that it could develop
in Europe at all (van Luijk, 2006, p. 7). In the 60s and
70s many people were quite critical of ‘‘the corporate
interest’’ and the ‘‘profit motive’’ as such. Societal
problems such as pollution, structural poverty and
over-consumption were squarely blamed on business
but ‘‘business ethics’’ was not seen as part of the
solution by these critics. On the contrary, it was
perceived as a cover up meant to lure the public into
believing that the market and the businessman could
add something positive to society. Conversely,
business peopl ...
A l’origine de la médiatisation du phénomène « Big Data »…
Quelques chiffres…
Les ruptures engendrées par le Big Data
Scientifique
Technologique
Marketing
Usages et opportunités
Compétences et métiers
Perspectives…
L'Absolu Marketing: Marketing Augmenté pour Consommateur Augmenté.Bruno Teboul
L'Absolu Marketing:
Réfutation et dépassement du marketing traditionnel.
Mutation et bouleversements des Neurosciences.
Mutation digitale.
La révolution NBIC.
Marketing Augmenté pour Consommateur Augmenté.
Marketing big data nouveau traitement des données non structurées et segmenta...Bruno Teboul
Cet article se propose d'analyser comment il est désormais possible de traiter le déluge informationnel sous l'angle du marketing en proposant une méthodologie exclusive : SmartData CRM.
Data scientist: le job le plus sexy du 21ème siècleBruno Teboul
Article publié sur le site LesEchos.fr: Analyse critique d'un article de la HBR d'Octobre 2012: "Data scientist : The Sexiest Job of the 21st Century de Thomas H.Davenport (Professor à la Harvard Business school) et D.J Pati (Data Scientist pour Greylock Partners)".
Text mining, sentiment analysis, big data.Bruno Teboul
A l’ère du digital et de la société de l’information nous conjuguons deux phénomènes auxquels les entreprises sont confrontées et doivent faire faces: le déluge informationnel « Big Data » et le déluge publicitaire que j’ai désigné par l’expression « Big Ads » dans un article précédent. Avec l’évolution du web 2.0 vers ce que l’on appelle désormais le web 3.0 ou web sémantique, on assiste à une explosion des données textuelles, données non structurées par excellence et qui soulèvent nombre de questions et de potentialités pour les entreprises qui ne peuvent en ignorer l’existence et les impacts sur leur écosystème : collaborateurs, fournisseurs, image de marque, notoriété, tous les composants du mix- marketing, concurrents, prospects et clients...
Keynote big data web 3.0 neuromarketing_absolu marketing_bruno teboulBruno Teboul
Critiques et insuffisances du marketing traditionnel.
Nouveaux paradigmes, nouveaux concepts, nouvelles pratiques du marketing à l’ère du Big Data, du Web 3.0, des neurosciences et de l’homme augmenté.
The 1st revolution marketing the digital revolution bt.20120606_slide_share2
The 7th Revolution Marketing the Chaosian Paradox bt20120606_slide_share6
1. « The Quaternary Marketing »
A new theory of marketing in the digital era and NBIC:
The five revolutions of Marketing !
Paris, 29th may 2012 Bruno TEBOUL
2. The author: Bruno Teboul
Corporate Digital Marketing Director
(The european leader in ICT)
Master of Epistemology
(1993 - University of Paris 12)
Post Graduate Diploma in Cognitive Neurosciences
(1994 - Ecole Polytechnique)
Executive MBA
(2003 - HEC/UCLA)
PhD student in Marketing & Management Science
(2012 University Paris-Dauphine)
Bruno Teboul
4. The 7th marketing revolution:
« The Chaosian Paradox »
The turbulence of the current situation in which
marketing is joined by chaos theory is that it generates
change, different ways to approach problems, a new
paradigm.
The Chaosian Paradox is defined by the situation in
which marketing is now caught in a vise between the
impact of digital and the discoveries of NBIC that refute
its traditional foundations.
This door of upheaval is in itself the result of the
change, it is this "chaotic" tension in which marketing is
inexorably bound to change, a profound change, a
series of paradigm shifts that will forge a chaosian
paradox (within the meaning of E. Lorenz).
Bruno Teboul
5. The 7th marketing revolution:
« The Chaosian Paradox »
Chaos theory of order in the disorder is essential to
understanding the emergence of the new.
Chaos is both a random process in that it generates a
phenomena that is unpredictable, and also deterministic
because we can define the area of occurrence of this
phenomenoa (deterministic chaos) that converges to an
attractor .
Bruno Teboul
6. The 7th marketing revolution:
« The Chaosian Paradox »
From Chaos to Complexity in strategic planning the « Chaos
Theory has the potential to contribute valuable insights into the
nature of complex systems in the business world. However, care
must be taken when reading popular accounts of chaos in the
management literature.
As is often the case with the introduction of a new management
metaphor, "chaos" tends to be suddenly seen in almost all
managerial systems (Levy, 1994). Recent research on complex
systems in physics and biology has revealed that chaos is only
one of four possible states into which the behaviour of complex
systems may be classified.
More importantly, it shows that systems do not tend to gravitate
towards chaotic behaviour but rather towards an area of
complexity between chaos and order. »
Bruno Teboul
7. The 7th marketing revolution:
« The Chaosian Paradox »
Edward Lorenz
It should not be confused indeed chaotic systems
(subject to the principle of sensitive dependence on
initial conditions or "butterfly effect", and thus
assume initial conditions stable), and adaptive
systems (or co-evolutionary) which instead have
learning to change behaviors to serve the same
purpose.
Bruno Teboul
8. The 7th marketing revolution:
« The Chaosian Paradox »
To accept the new paradigm, one must have, in the
words of Joel de Rosnay, "understanding by synthesis
rather than analysis." He explained that the turbulence
of the current social situation joined the chaos theory
in that it generates change, different ways to approach
problems, and a new paradigm.
In contrast, the order in place since the early fifties,
which favors stability and stiffness, caused more and
more problems to adapt to the different socio-
economic conditions of the last 90 years.
Bruno Teboul