In just 6 short years, The Moery Company has become the most respected
and successful consulting firm in the non -profit industry. Firmly established
within the Washington, DC association market, we’ve become partnership
specialists for associations and corporations – enhancing business
opportunities, improving industry advocacy and strengthening collaboration.
Headquartered in Alexandria, VA, The Moery Company has an innovative
business model that attracts the best professionals in the DC area, who
effectively reenergize our client ’s growth campaigns from roll out to
completion, and beyond.
We’ve raised millions of dollars for our clients.
More than 250,000 sales contacts are made annually by our staff.
We serve as an advisor to the nation’s most influential organizations.
We bring to our valued client partnerships – three company values:
integrity, collaboration and dedication.

Associations Hire Us…
To provide three services:
Market and conduct industry-wide membership
sales campaigns for association growth.
Generate increased sponsorship revenue through
direct sales.
Provide business development consulting services
based on an “across-the-board” data-driven
business analysis.

The Moery Executive Sales Team:
Initiates thousands of sales contacts on behalf of our
clients.
Conducts direct marketing campaigns with the most
innovative inbound marketing tools.
Develops scripting, talking points and other narrative for
enhanced sales.
Improves prospect lists and build new leads.
Builds new sales infrastructure, including database
services and real-time reporting.
Collaborates with your staff on prospect feedback, new
tactics and a strategic narrative for increased sales
volume.

Sales
Infrastructure
• Upload association prospects into The Moery Company CRM for sales.
• Develop scripts for email, voice mail and phone appointments.
• Write automated email campaigns for launch of new membership offer.
• Establish weekly reporting system for sales activities.
Industry
Awareness
• Launch meeting regarding administrative procedures, including member
invoicing.
• Industry knowledge briefing for Moery Company staff.
• Establish differentiation between other associations.
Direct
Sales
• Launch automated email “drip” campaign.
• Conduct outbound sales on each prospect.
• Respond to all inbound requests, which qualify for new membership program.

Aluminum Association
American Architectural Manufacturers Association
American Bakers Association
American Coatings Association
American Composite Manufacturers Association
American Wind Energy Association
Association of American Railroads
Association of Pool and Spa Professionals
Consumer Specialty Products Association
Council of Institutional Investors
Dangerous Goods Advisory Council
Grocery Manufacturers of America
International Safety Equipment Association
Mortgage Bankers Association
National Air Transportation Association
National Roofing Contractors Association
Society of the Plastics Industry
Spray Polyurethane Foam Alliance
Textile Rental Service Association

American Frozen Food Institute
American Fuel and Petrochemical Manufacturers
Congressional Quarterly/Roll Call
Consumer Bankers Association
Consumer Data Industry Association
Council of Manufacturing Associations
Greater Washington Board of Trade
Insured Retirement Institute
Manufacturers Alliance for Productivity and Innovation
National Association of Federal Credit Unions
National Association of Manufacturers
Outdoor Power Equipment Institute
Personal Care Products Council
Solar Energy Industries Association
Society of Plastics Industry
SCG Legal Organization
Textile Rental Services Association

The Moery Company provides:
Detailed comparisons of your association’s value
proposition with other organizations.
Conversational interviews about your association and the
industry with key players.
Comprehensive review of other associations, revenue
models and compilation of best practices.
Data-based scenarios on improved sponsor prospectus,
revenue models or pricing categories.
Candid feedback for enhanced sales and marketing
processes.
Actionable next steps to re-energize revenue development.

Moery Business Consulting Process
Association
Review
• Business model analysis, including all revenue and NDR streams.
• Review of existing sales and marketing process.
• Staff interviews regarding potential barriers to growth.
• Member interviews for candid feedback on membership value.
Industry
Analysis
• Examine business models of competing associations.
• Compare membership dues structure with public information.
• Develop member benefits comparison.
• Examine revenue decline and growth of competing and similar groups.
Custom
Findings
• Custom presentation delivered to association staff regarding findings.
• Multiple scenarios for restructuring or enhancement of programs and
processes to generate more revenue.
• “Next steps” plan to implement most relevant scenario or hybrid of options.

Global Cold Chain Alliance
Independent Community Bankers Association
International Sign Association
Interactive Advertising Bureau
Investment Company Institute
North American Millers Association
National Association of Federal Credit Unions
National Beer Wholesalers Association
National Community Pharmacists Association
National Electrical Contractors Association
National Restaurant Association
National Wood Pallet & Container Association
Renewable Fuels Association
Snack Food Association
Specialized Carriers and Rigging Association
American Academy of Physicians Assistants
American Association for Homecare
American Beverage Association
American Bus Association
American Forest and Paper Association
American Moving and Storage Association
American Society of Civil Engineers
Association of American Railroads
Biotechnology Industry Organization
BSA ∣ The Software Alliance
Consumer Healthcare Products Association
Financial Executives International
Financial Services Institute

“JP and his team have been fantastic. Their professionalism and
responsiveness are unparalleled. It’s a pleasure to work with them.”
Andy Doyle, President and CEO, American Coatings Association
“The Moery Company is a valued and indispensable partner for our
association. Thanks to our affiliation with JP Moery, AFFI’s member
services and affinity programs continue to exceed our expectations.”
Kraig R. Naasz, President and CEO of American Frozen Food Institute.
“The Moery Company has been a great help to ACMA. They targeted
and have gone after high-dollar prospects we were missing for years and
brought them in with their sales skills and our proposition. They’ve really
been an extension of ACMA." Tom Dobbins, President, American
Composite Manufacturers Association.

JP Moery is the President and founder of The Moery Company. He has more than 25
years of experience in the association industry, having built a track record of success
at the nation’s most influential associations.
JP previously served as Senior Vice President at the U.S. Chamber of Commerce where
he oversaw the Association Committee of 100, the most prestigious group of
association CEOs and executives in the country. JP developed and launched a program
that added more than 250,000 companies to the organization’s membership.
JP was also Executive Director of the grassroots program for the American Trucking
Association and Vice President of the Specialized Carriers and Rigging Association
where he implemented a crane operator certification program that tested more than
1,000 operators in its first month.
JP also has experience in the digital media world, having served as Executive Vice
President, Association Relations for the digital media company SmartBrief. Under his
leadership, the number of partnering associations for SmartBrief doubled in less than
3 years.
He is a graduate of the University of Oklahoma and serves on the President’s
Associates Advisory Council. JP is the commissioner of the elite youth Fastpitch
program, Alexandria Tsunami and manages its 16u and 12u teams. He was recognized
as a “Champion of Character” by Fairfax County for the demonstration of
sportsmanship he displays in youth sports. His wife, Diane and daughters Grace and
Katie Jo live in Alexandria, VA.

Founder Diane Moery oversees the accounting operations, financial reporting and
human resources for The Moery Company. Concurrently, Diane is a Board Member for
the Hollin Meadows Partnership for Math and Science, an educational nonprofit
foundation and the Mt Vernon-Lee Chamber of Commerce.
Diane has more than 15 years of experience in the areas of policy and government
affairs. She served as Legislative Director to United States Senator Don Nickles
and Senior Vice President at Fierce, Isakowitz & Blalock – a strategic government
relations consulting firm.

Senior Vice President of Sales, Mike Thomas, a business development professional with vast
association and media experience joined The Moery Company in 2013. Presently, Mike conducts
sponsorship and membership campaigns for several organizations, including the American
Coatings Association, Aluminum Association, Association and the Manufacturers Alliance for
Productivity and Innovation. Mike has nearly 20 years of experience in business development,
sales, and management. Mike has worked with key associations including the Grocery
Manufacturers Association, National Education Association, National Association of
Manufacturers, and the National Retail Federation. Preceding his alignment with The Moery
Company, Mike was the Director of Sales at Bulletin Media and Senior Sales Manager at
SmartBrief.
Vice President, Elizabeth H. Johnson, a member of The Moery Company team since its inception
in 2010, is responsible for selling memberships and sponsorships for such organizations as the
National Association of Manufacturers’ CMA, CQ/Roll Call, and SCG Legal – a global network of
independent law firms. With quality customer service a top priority, Elizabeth has led successful
membership campaigns for our first client, Consumer Specialty Products Association (CSPA)—
meeting and exceeding membership goals each year. In addition, Elizabeth sold record amounts
of print and online advertising for CEO Update, growing and expanding new revenue
opportunities for the publication. Prior to The Moery Company, Elizabeth worked within the
association segment of Marriott’s prestigious global sales team.

Business Development Manager Bethany Murphy, joined the Moery team in 2014. A seasoned
sales professional, Bethany’s focus is on membership and sponsorship campaigns for several
Moery clients including, the Aluminum Association, American Bakers Association, Council of
Institutional Investors, Outdoor Power Equipment Institute and Dangerous Goods Advisory
Council. Bethany joined The Moery Company from Bulletin Intelligence in Washington, DC,
where she was an Account Executive, and prior to that, a Sales Associate. With expertise in all
phases of the sales cycle from prospecting to closing, Bethany also developed and expanded
upon advertising revenue and created effective target marketing strategies for her clients.
Business Development Associate Billy Harley, is the most recent addition to the Moery team.
Billy is responsible for establishing contact and qualifying potential sponsors and new members
for our clients; responding to inbound requests from prospects; the coordination of mass emails,
and managing new accounts in our sales CRM. A graduate of Christopher Newport University,
Billy comes to The Moery Company with a solid background in dedicated customer service.
Andrew Calhoun, CAE, oversees business development efforts in Chicago, Ill. His primary focus is
to identify needs in the Chicago market and raise the company’s profile in the Midwest. Most
recently, Andrew served as Director of Membership Services at Information Systems and Audit
Control Association (ISACA), where he managed global membership in 180 countries and
chapter relations activities with 210 chapters.

Sales Associates
Sales Associate Julie Divine supports the needs of our clients and The Moery Sales
team through initial sales contacts, prospect follow up, and Salesforce maintenance.
Previously, Julie was an Academic Partner Advisor/Channel Manager with
360training.com, as well as a Training Assessment Manager at ProTrain, LLC. Julie
joined The Moery Company in 2015.
Sales Associate Jordan Weiss is the newest addition to the Moery staff. With the
continued growth of our firm, Jordan was hired as a Sales Associate to support the
expanding needs of our clients and The Moery Company Sales team. Jordan holds a
degree in communication arts and sciences from Penn State University.

Administration
As Chief of Staff for The Moery Company, Amanda McMahon assists the CEO in
managing the day-to-day business needs: meeting planning, scheduling, client
relations, travel and other organizational responsibilities for the team. Prior to joining
The Moery Company, Amanda was employed by Affinity Center International, an
association consulting firm where she developed a solid record of customer service,
business development expertise, and organizational collaboration with association
professionals.
Business Development Administrator, Kerry Doyle supports the Moery sales team
with its business development campaigns and content management. In this capacity,
Kerry manages The Moery Company’s extensive database to more effectively serve
our client’s needs and support their goals. She prepares and manipulates data for
import, maintains our growing database, and assists in the execution of our team’s
sales process. A graduate of James Madison University, Kerry joined The Moery
Company in 2013.

Research & Communications
Director of Communications, Kim Gilliam produces the popular e-newsletter, weekly
podcasts, blog content and conducts association research. In addition, she contributes
to Moery marketing endeavors and manages our social media platform and the Moery
web sites. Kim has more than 10 years of association publications experience, having
served on the editorial staff of PT - Magazine of Physical Therapy. Kim joined The
Moery Company in 2013.
Chief Analyst, Patty Leeman, MBA, CAE, is an experienced senior association executive
with more than 20 years of experience developing and leading strategic association
initiatives. She conducts research, analysis, and assessment services projects on behalf
of The Moery Company. Formerly, Patty was a Vice President at Association
Laboratory, a strategic research consultancy specializing in association business
strategy.

The Moery Company
www.moerycompany.com | jp@moerycompany.com
Office: 571/814 -3443 | Cell: 703/732 -0837
Twitter: @ jpmoery / @TheMoeryCompany
Linkedin: www.linkedin.com – JP Moery and The Moery Company
Facebook: www.facebook.com/MoeryCompany
105 Oronoco Street, Suite 309, Alexandria, VA 22314