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The Moery Company Corporate Profile 2016

  1. In just 6 short years, The Moery Company has become the most respected and successful consulting firm in the non -profit industry. Firmly established within the Washington, DC association market, we’ve become partnership specialists for associations and corporations – enhancing business opportunities, improving industry advocacy and strengthening collaboration. Headquartered in Alexandria, VA, The Moery Company has an innovative business model that attracts the best professionals in the DC area, who effectively reenergize our client ’s growth campaigns from roll out to completion, and beyond. We’ve raised millions of dollars for our clients. More than 250,000 sales contacts are made annually by our staff. We serve as an advisor to the nation’s most influential organizations. We bring to our valued client partnerships – three company values: integrity, collaboration and dedication.
  2. Associations Hire Us… To provide three services: Market and conduct industry-wide membership sales campaigns for association growth. Generate increased sponsorship revenue through direct sales. Provide business development consulting services based on an “across-the-board” data-driven business analysis.
  3. The Moery Executive Sales Team: Initiates thousands of sales contacts on behalf of our clients. Conducts direct marketing campaigns with the most innovative inbound marketing tools. Develops scripting, talking points and other narrative for enhanced sales. Improves prospect lists and build new leads. Builds new sales infrastructure, including database services and real-time reporting. Collaborates with your staff on prospect feedback, new tactics and a strategic narrative for increased sales volume.
  4. Sales Infrastructure • Upload association prospects into The Moery Company CRM for sales. • Develop scripts for email, voice mail and phone appointments. • Write automated email campaigns for launch of new membership offer. • Establish weekly reporting system for sales activities. Industry Awareness • Launch meeting regarding administrative procedures, including member invoicing. • Industry knowledge briefing for Moery Company staff. • Establish differentiation between other associations. Direct Sales • Launch automated email “drip” campaign. • Conduct outbound sales on each prospect. • Respond to all inbound requests, which qualify for new membership program.
  5. Aluminum Association American Architectural Manufacturers Association American Bakers Association American Coatings Association American Composite Manufacturers Association American Wind Energy Association Association of American Railroads Association of Pool and Spa Professionals Consumer Specialty Products Association Council of Institutional Investors Dangerous Goods Advisory Council Grocery Manufacturers of America International Safety Equipment Association Mortgage Bankers Association National Air Transportation Association National Roofing Contractors Association Society of the Plastics Industry Spray Polyurethane Foam Alliance Textile Rental Service Association
  6. American Frozen Food Institute American Fuel and Petrochemical Manufacturers Congressional Quarterly/Roll Call Consumer Bankers Association Consumer Data Industry Association Council of Manufacturing Associations Greater Washington Board of Trade Insured Retirement Institute Manufacturers Alliance for Productivity and Innovation National Association of Federal Credit Unions National Association of Manufacturers Outdoor Power Equipment Institute Personal Care Products Council Solar Energy Industries Association Society of Plastics Industry SCG Legal Organization Textile Rental Services Association
  7. The Moery Company provides: Detailed comparisons of your association’s value proposition with other organizations. Conversational interviews about your association and the industry with key players. Comprehensive review of other associations, revenue models and compilation of best practices. Data-based scenarios on improved sponsor prospectus, revenue models or pricing categories. Candid feedback for enhanced sales and marketing processes. Actionable next steps to re-energize revenue development.
  8. Moery Business Consulting Process Association Review • Business model analysis, including all revenue and NDR streams. • Review of existing sales and marketing process. • Staff interviews regarding potential barriers to growth. • Member interviews for candid feedback on membership value. Industry Analysis • Examine business models of competing associations. • Compare membership dues structure with public information. • Develop member benefits comparison. • Examine revenue decline and growth of competing and similar groups. Custom Findings • Custom presentation delivered to association staff regarding findings. • Multiple scenarios for restructuring or enhancement of programs and processes to generate more revenue. • “Next steps” plan to implement most relevant scenario or hybrid of options.
  9. Global Cold Chain Alliance Independent Community Bankers Association International Sign Association Interactive Advertising Bureau Investment Company Institute North American Millers Association National Association of Federal Credit Unions National Beer Wholesalers Association National Community Pharmacists Association National Electrical Contractors Association National Restaurant Association National Wood Pallet & Container Association Renewable Fuels Association Snack Food Association Specialized Carriers and Rigging Association American Academy of Physicians Assistants American Association for Homecare American Beverage Association American Bus Association American Forest and Paper Association American Moving and Storage Association American Society of Civil Engineers Association of American Railroads Biotechnology Industry Organization BSA ∣ The Software Alliance Consumer Healthcare Products Association Financial Executives International Financial Services Institute
  10. “JP and his team have been fantastic. Their professionalism and responsiveness are unparalleled. It’s a pleasure to work with them.” Andy Doyle, President and CEO, American Coatings Association “The Moery Company is a valued and indispensable partner for our association. Thanks to our affiliation with JP Moery, AFFI’s member services and affinity programs continue to exceed our expectations.” Kraig R. Naasz, President and CEO of American Frozen Food Institute. “The Moery Company has been a great help to ACMA. They targeted and have gone after high-dollar prospects we were missing for years and brought them in with their sales skills and our proposition. They’ve really been an extension of ACMA." Tom Dobbins, President, American Composite Manufacturers Association.
  11. JP Moery is the President and founder of The Moery Company. He has more than 25 years of experience in the association industry, having built a track record of success at the nation’s most influential associations. JP previously served as Senior Vice President at the U.S. Chamber of Commerce where he oversaw the Association Committee of 100, the most prestigious group of association CEOs and executives in the country. JP developed and launched a program that added more than 250,000 companies to the organization’s membership. JP was also Executive Director of the grassroots program for the American Trucking Association and Vice President of the Specialized Carriers and Rigging Association where he implemented a crane operator certification program that tested more than 1,000 operators in its first month. JP also has experience in the digital media world, having served as Executive Vice President, Association Relations for the digital media company SmartBrief. Under his leadership, the number of partnering associations for SmartBrief doubled in less than 3 years. He is a graduate of the University of Oklahoma and serves on the President’s Associates Advisory Council. JP is the commissioner of the elite youth Fastpitch program, Alexandria Tsunami and manages its 16u and 12u teams. He was recognized as a “Champion of Character” by Fairfax County for the demonstration of sportsmanship he displays in youth sports. His wife, Diane and daughters Grace and Katie Jo live in Alexandria, VA.
  12. Founder Diane Moery oversees the accounting operations, financial reporting and human resources for The Moery Company. Concurrently, Diane is a Board Member for the Hollin Meadows Partnership for Math and Science, an educational nonprofit foundation and the Mt Vernon-Lee Chamber of Commerce. Diane has more than 15 years of experience in the areas of policy and government affairs. She served as Legislative Director to United States Senator Don Nickles and Senior Vice President at Fierce, Isakowitz & Blalock – a strategic government relations consulting firm.
  13. Senior Vice President of Sales, Mike Thomas, a business development professional with vast association and media experience joined The Moery Company in 2013. Presently, Mike conducts sponsorship and membership campaigns for several organizations, including the American Coatings Association, Aluminum Association, Association and the Manufacturers Alliance for Productivity and Innovation. Mike has nearly 20 years of experience in business development, sales, and management. Mike has worked with key associations including the Grocery Manufacturers Association, National Education Association, National Association of Manufacturers, and the National Retail Federation. Preceding his alignment with The Moery Company, Mike was the Director of Sales at Bulletin Media and Senior Sales Manager at SmartBrief. Vice President, Elizabeth H. Johnson, a member of The Moery Company team since its inception in 2010, is responsible for selling memberships and sponsorships for such organizations as the National Association of Manufacturers’ CMA, CQ/Roll Call, and SCG Legal – a global network of independent law firms. With quality customer service a top priority, Elizabeth has led successful membership campaigns for our first client, Consumer Specialty Products Association (CSPA)— meeting and exceeding membership goals each year. In addition, Elizabeth sold record amounts of print and online advertising for CEO Update, growing and expanding new revenue opportunities for the publication. Prior to The Moery Company, Elizabeth worked within the association segment of Marriott’s prestigious global sales team.
  14. Business Development Manager Bethany Murphy, joined the Moery team in 2014. A seasoned sales professional, Bethany’s focus is on membership and sponsorship campaigns for several Moery clients including, the Aluminum Association, American Bakers Association, Council of Institutional Investors, Outdoor Power Equipment Institute and Dangerous Goods Advisory Council. Bethany joined The Moery Company from Bulletin Intelligence in Washington, DC, where she was an Account Executive, and prior to that, a Sales Associate. With expertise in all phases of the sales cycle from prospecting to closing, Bethany also developed and expanded upon advertising revenue and created effective target marketing strategies for her clients. Business Development Associate Billy Harley, is the most recent addition to the Moery team. Billy is responsible for establishing contact and qualifying potential sponsors and new members for our clients; responding to inbound requests from prospects; the coordination of mass emails, and managing new accounts in our sales CRM. A graduate of Christopher Newport University, Billy comes to The Moery Company with a solid background in dedicated customer service. Andrew Calhoun, CAE, oversees business development efforts in Chicago, Ill. His primary focus is to identify needs in the Chicago market and raise the company’s profile in the Midwest. Most recently, Andrew served as Director of Membership Services at Information Systems and Audit Control Association (ISACA), where he managed global membership in 180 countries and chapter relations activities with 210 chapters.
  15. Sales Associates Sales Associate Julie Divine supports the needs of our clients and The Moery Sales team through initial sales contacts, prospect follow up, and Salesforce maintenance. Previously, Julie was an Academic Partner Advisor/Channel Manager with, as well as a Training Assessment Manager at ProTrain, LLC. Julie joined The Moery Company in 2015. Sales Associate Jordan Weiss is the newest addition to the Moery staff. With the continued growth of our firm, Jordan was hired as a Sales Associate to support the expanding needs of our clients and The Moery Company Sales team. Jordan holds a degree in communication arts and sciences from Penn State University.
  16. Administration As Chief of Staff for The Moery Company, Amanda McMahon assists the CEO in managing the day-to-day business needs: meeting planning, scheduling, client relations, travel and other organizational responsibilities for the team. Prior to joining The Moery Company, Amanda was employed by Affinity Center International, an association consulting firm where she developed a solid record of customer service, business development expertise, and organizational collaboration with association professionals. Business Development Administrator, Kerry Doyle supports the Moery sales team with its business development campaigns and content management. In this capacity, Kerry manages The Moery Company’s extensive database to more effectively serve our client’s needs and support their goals. She prepares and manipulates data for import, maintains our growing database, and assists in the execution of our team’s sales process. A graduate of James Madison University, Kerry joined The Moery Company in 2013.
  17. Research & Communications Director of Communications, Kim Gilliam produces the popular e-newsletter, weekly podcasts, blog content and conducts association research. In addition, she contributes to Moery marketing endeavors and manages our social media platform and the Moery web sites. Kim has more than 10 years of association publications experience, having served on the editorial staff of PT - Magazine of Physical Therapy. Kim joined The Moery Company in 2013. Chief Analyst, Patty Leeman, MBA, CAE, is an experienced senior association executive with more than 20 years of experience developing and leading strategic association initiatives. She conducts research, analysis, and assessment services projects on behalf of The Moery Company. Formerly, Patty was a Vice President at Association Laboratory, a strategic research consultancy specializing in association business strategy.
  18. The Moery Company | Office: 571/814 -3443 | Cell: 703/732 -0837 Twitter: @ jpmoery / @TheMoeryCompany Linkedin: – JP Moery and The Moery Company Facebook: 105 Oronoco Street, Suite 309, Alexandria, VA 22314