The purposes of the survey study are to understand: + Traveler’s priority after easing COVID-19 measures + Readiness to travel + Travel motivation & intent + Country of destination and interest + Travel behavior

1. Insert client logo here
Thai travelers
after COVID-19
[ June 2020 ]

2. 2
Preface
The world is shaken by the transmission of Coronavirus or COVID-19 since late January 2020.
The impact are harshly felt by aviation, tourism, and hospitality sectors. If the pandemic
continues to rise and a vaccine is not ready for human treatment, it could cost a global loss of
75 million jobs and $2.1 trillion in revenues.
Thailand tourism accounts for 13-14% of country’s economy. Chinese tourists are about 30%
of those tourists visiting Thailand. They are also the largest portion of Chinese tourists visiting
SEA countries. They are still banned to travel to Thailand. As a result, tourism is the most
vulnerable business to get hit by the pandemic.
While healthcare experts are developing and testing the vaccines, Tourism Authority of
Thailand (TAT) and around the world are finding ways to help local business to recover from
COVID-19 situation. TAT just unveils BEST and trusted rebranding strategy to cope with new
normal Tourism. UNWTO releases six guiding principles on travel. Travel bubble is in the
middle of discussion among many countries. Preparation for a new normal and resilience is a
compulsory proactive effort. Hence, It’s important to understand how travelers view and
respond to travel after easing COVID-19 measures.

3. 3
Hence, the purposes of the survey study are to understand:
● Traveler’s priority after easing COVID-19 measures
● Readiness to travel
● Travel motivation & intent
● Country of destination and interest
● Travel behavior
Methodology
Online surveys are collected for two weeks during 25 May - 4 June 2020. Surveys are
completely voluntary. We gained 408 respondents in total all from online platform.

4. 4
Part I
Respondent profile

5. 5
Respondent profile
40
212
101
35
20
Age Group
ALL THAI
67%
CANCELLED THEIR TRAVEL PLANS
due to COVID-19
85%
were personal trip
31%
were group tour
3%
were business trip
74%
are
employees
Japan
was the most
cancelled trip
Followed by
Taiwan
South Korea
Singapore
Followed by
Vietnam
China
(408 respondents in total)

6. 6
Part II
Priority and concerns
Readiness to travel

7. 7
Financial savings
are top priority post
COVID-19 situation.
Thais are highly cautious about the
impact of COVID-19 that they are
expecting possible second wave of
transmission. They prioritize
improving their health meanwhile.
*Travel is rated as least important.
Q: Please rate the significance of following activities post COVID-19.

8. 8
Within 3-month
after easing COVID-19
measures, Thais are
comfortable to travel.
Majority of them plan to travel at the
end of 2020 and 2021 onwards regardless.
Established career group
(35-44 y.o.) is likely to travel
end of 2020 and 2021 comparing
to other groups.
Q: When do you plan to travel after there is an official announcement of a release of the lock down?
3 mo

9. 9
Safety measures, COVID-19 situation in Thailand,
and flight cancellation are top three concerns
affecting decision to travel.
Q: Please rate the significance of the followings when traveling abroad.

10. 10
Other concerns after easing COVID-19 measures are:
Travel policy Trip & Traffic Transmission
Economic
hardship
● Business recovery plan
● Lower income and
pay-cut
● National GDP
● Crime rate driven by
recession
● Higher expense on
tourism and hospitality
after COVID-19
● Immigration measures
● Visa application
● Quarantine restriction
at country of origin and
destination
● On-flight measures
● Refund & cancellations
policy
● Crowded tourists
● Cleanliness that
comes with higher
travel cost
● Food & accomodation
hygiene
● Less pleasant
experience before
COVID-19
● Irresponsible tourists
● Transmission from
foreign tourists
Q: Please rate the significance of the followings when traveling abroad. Others, please specify.

11. 11
Part III
Travel motivation
Travel intent & behavior

12. 12Q: Please rate the degree of motivation of following purpose for traveling intent.
Relax & Stress relief is the top motivation to travel
after easing COVID-19 measures.

13. 13
They prefer to travel in
smaller group
or with family members.
Q: How likely your trip would be like after COVID-19 situation?
37%
will travel with
2-3 people
31%
will travel with
family

14. 14
54% prefer to travel domestically
41% internationally / 5% says they won’t travel at all
47% prefer to
travel close to
where they live
53% prefer to
travel farther to
change mood
74% plan take 2-3
days for travel
duration
56% prefer
East Asia
7% prefer
Southeast Asia
2% prefer
Oceania
11% prefer
Europe
2% prefer
North America
19% are
undecided.
6-9 days (42%) 10+ (20%)2-5 days (38%) Travel duration
Q: Where would be your first destination of choice to travel to?

15. InternationalDomestic
15
1 Enjoy nature, beach, mountain
2 Any activities that are for family & kids
3 Sightseeing the cities and architecture
4 Cafe & restaurant
5 Any activities that are for everyone
6 Visit temple and make merit
7 Learn about art & cultures
8 Shopping
9 Amusement park or attending events
1 Sightseeing the cities and architecture
2 Enjoy nature, beach, mountain
3 Learn about art & cultures
4 Any activities that are for family & kids
5 Cafe & restaurant
6 Any activities that are for everyone
7 Shopping
8 Visit temple and make merit
9 Amusement park or attending events
Q: Please rate the degree of interest of following activities on your travel, domestically and internationally.
Soul refreshing experience
gains higher interest than indulging ones (shop & eat)

16. 16
Part IV
Summary & reflection

17. Desire to travel has
no boundaries.
Domestic and international
travel is almost equally
desirable according to the
survey result of this study
despite domestic travel trend
projected by industry experts.
Established career
(34-44 y.o.) is more
cautious travellers.
35-44 y.o. group is likely to
travel end of 2020 and 2021
onwards whereas 25-34 y.o. is
more comfortable to travel
within three months after easing
COVID-19 measures.
Trust & intimacy is
likely a travel habit.
Trust economy is not only
translated at macroeconomic
level, but also in every single
travel moment. People prefer to
travel in smaller group or travel
with someone they feel safe &
clean to be with like family.
Summary & reflections

18. 18
Relax & stress relief
is common intent,
yet in new context.
It’s no longer stress from daily work
routines. Rather, it is a distress and
fear from the impact of the virus, be
it at macro level like economic
recession, or personal level
concerning about health and risk of
getting transmission.
East Asia like Japan,
Taiwan, and South Korea
remains desirable.
Even though number of cases
in Japan is still rising, “Japan”
searched term on Google trend is
consistently higher than “Taiwan”
and “Korea”. However, “Taiwan tour
2020” has 300% growing keyword
search trend.
Safety & travel policy is
critical to drive
outbound tourism.
A possible second wave of
COVID-19 is expected among
Thais. They ranked travel as the
least important in priority.
But, with clear and effective policy,
there might be a chance to boost
tourism economy.
Summary & reflections

19. Introduction 2020

20. 20
We are Digital
Brand Architects.
We build brands to thrive and win in
the digital world. Ground-up, top-down,
sideways, inside- out, outside-in,
online, offline, through the line, we
build them with a vigil that's both
round-and off-the-clock, by digital and
creative natives.
Who we are

21. 21
. DA NANG .
We are in 8
markets globally.
With over 160 Bonsey Jadenites across
10 offices, we are able to keep our eyes
and ears on the pulse of the region, and
deliver end-to-end experiences without
skipping a beat.
. PHILIPPINES .
. INDONESIA .
. SINGAPORE .
. SYDNEY .
. MELBOURNE .
. MALAYSIA .
. THAILAND . . HO CHI MINH CITY .
. LOS ANGELES .

22. 22
We have all brand
building specialisms
under one roof.

23. 23
STRATEGY
❖ Brand Strategy
❖ Brand Identity Design
❖ Digital Transformation
EXPERIENCE DESIGN
❖ Digital Campaigns
❖ Social Media Campaigns
❖ Integrated Campaigns
❖ Touchpoint design
❖ Corporate identity
SOCIAL MEDIA
❖ Social Media Strategy
❖ Social Content Development
❖ Channel Management
❖ Community Management
TECHNOLOGY
❖ UX / UI Design
❖ Website
❖ Mobile Apps
❖ E-commerce
❖ AR & VR
❖ Machine learning
PUBLIC RELATIONS
❖ Digital PR Strategy
❖ PR Engagement
❖ Press Releases
❖ Press Launch Events
MEDIA & DATA
❖ Social Analytics
❖ Brand Analytics
❖ Media Strategy & Optimisation
❖ Integrated Data Strategy
What we do

24. Singapore | Malaysia | Indonesia | Thailand | Vietnam
Philippines | Sydney | Melbourne
Singapore (HQ)
38 Chalanttip Building, 7th Floor, Unit 7B,
Convent Road, Silom, Bangrak, Bangkok 10500
Venus@bonseyjaden.com
http://bonseyjaden.com/
For more information, please contact
siriwan@bonseyjaden.com