TforG Company presentation

© 2016 TforG | www.tforg.com | info@tforg.com | +32 3 201 64 00
Page © 2016 TforG | www.tforg.com | info@tforg.com | +32 3 201 64 00
Page
TforG Group provides strategic and decisive business intelligence
and decision support to international business managers.
Its unique focus is the medical devices and medical technology
markets within a hospital context in 42 countries worldwide.
The company operates from offices in Antwerp and Shanghai .
Since 1991
TforG Group
PRESENTATION TITLE
2
MedTech companies rely on strong insights.
TforG provides them.

TforG Track

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> We want to assist our customers with hands-on information and
insights
> This translates into accurate data but even more understanding
of the business dynamics and of the market trends
> Only by first hand experience in the market we can create
actionable results and real value for our clients
> We want to become temporarily part of our customer’s team
and align our work with the jargon, the philosophy and the
objectives of our customers
> We apply strict project ethics to deliver reliable and effective
results - on schedule and on budget
Our inspiration
TforG Group
4

TforG has a loyal customer base, with more than half of the top-100 medtech companies using
our services on a regular basis, to assist to take their strategic and tactical decisions better and
faster.
They value reliable and accurate information. Equally important they need to understand the
dynamics and trends of the market context.
They need a partner with hands-on experience in business decision making and direct access
to all stakeholders in their markets.
5
Our customers

DECISION SUPPORT
(CUSTOMIZED)
> Create sustainable differentiators
> Add value
> Justify premium offers
> Shift handling in mature markets
> Growth management in emerging markets
> Product Marketing
Two lines of business
TforG Group
BUSINESS INTELLIGENCE
(INTERACTIVE INFO WAREHOUSE)
> Up to date & accurate information
> Customizable, allowing data processing &
market modelling
> Single online point of access
> Surgical Procedural Volume data
> National Care Provision & Socio Economic
Data
> Care Tracks

TforG focuses exclusively on medical devices and medical technology with the end goal of
providing effective solutions in the following business segments:
> Medical and surgical devices, covering all pathologies
> Hospital logistics and infrastructure (e.g. hospital beds, sterilization services, IT solutions,
etc.)
> Capital equipment
> Laboratory equipment and diagnostics
> Therapy solution
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Product segments

We concentrate know-how and skills in our offices in Belgium and China, but we make sure we
have immediate access to the right people and information in the +40 countries we operate in.
The TforG consultants and analysts come from 12 different countries speaking 15 languages.
Every project contains an exploration phase during which the context of the work is assessed
by our consultants in collaboration with experts in the country.
We yearly review the socio economic context and the health care system in each of the
countries together with our advisory board.
8
Market access

This access gateway, we call the “TforG Intelligence Network” and it contains 4 components:
> The Advisory boards and Key Opinion Leaders (KOL)
> The Panels: Physicians and Hospital staff
> Healthcare policy makers and Industry experts
> The Hospital network
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Local intelligence network

Healthcare business professionals face global challenges and need global answers. TforG is
committed to be on top of trends, opportunities and challenges in mature markets as well as in
high growth emerging markets.
10
Global reach

Regional expansion: TforG now covers +42 countries worldwide, including BRICS. In each of
these regions we have a full understanding of how the healthcare system works and healthcare
is provided, how decisions are made as well as the factors affecting the market attractiveness
and accessibility.
Market models: our customers face different challenges in the different parts of the world.
Solutions have been developed to deal with these:
> Shift handling for mature markets
> Growth management for Emerging markets
Web based BI platforms: recently TforG has expanded its range of services with its Business
Intelligence platform – myToolsforGrowth, as well as the development of the TforG Business
Intelligence Store, where many of our “off-the-shelf” products and licenses are available.
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A track of continuous innovation

DECISION
SUPPORT
EMPOWERING CLIENTS
TO MAKE DECISIONS
BETTER AND FASTER
12

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Tool-sets designed for the Western European markets to help our
customers:
Consolidate their position: how to defend market position and
margins.
Adapt their business model: understand the new rules such as
professional procurement, the involvement of health care insurers,
etc.
Grasp the grow opportunities: identify attractive growth niches in
a declining market context.
SHIFT handling in
mature markets
Customized
Decision
Support
13

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Tool sets designed for better controlling growth markets in Eastern
Europe, the Middle East, Asia-Pac or Latin America.
Market access: customers who consider entering a new market.
Opportunity management: customers who are present in a high
growth market and wonder what the true potential is and how to
grab it.
Growth
management in
emerging markets
Customized
Decision
Support – 2
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Tools designed to answer the traditional product marketing
questions, such as:
> Market sizing, customer requirements, clinical pathways
> Value proposition, brand performance, competitiveness
> Reimbursement and pricing
Product Marketing
or get the basics
right
Customized
Decision
Support – 3
15

BUSINESS
INTELLIGENCE
MYTOOLSFORGROWTH
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TforG’s myToolsforGrowth platform gives you
immediate access to the most complete and reliable
sets of healthcare data online.
Continuously updated and ready to share.
> TforG Healthcare Scan
> TforG Care Track
> TforG Market Size Model
> Proprietary research documents
myToolsforGrowth
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Tailor healthcare market intelligence to your needs

4 modules with relevant Healthcare Intelligence
> Socio Economics
> Care Provision Data (based on area of focus)
> Surgical Procedures (ICD 9 standard, including
historical figures and two year forecasts)
> Country Outlines
Extensive filtering possibilities
> Country or region, specialisms & procedures, years
> Sum or Compare data, invasive vs min-invasive, in-
vs out-patient
> Save filter settings for future use
> View dashboards online or download to share
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TforG Healthcare Scan

The tool to create value for the hospital
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TforG Care Track
Get insights in how you and your product can add value
to the care delivery chain.
A tool that will offer you strategic insights into patient
journeys, reimbursement schemes and DRG tariffs.

Volume and share
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TforG Market Size Model
=
=
xx
# Hospitals &
Sites eg.
OR’s, ICU’s,
ER’s, Cathlabs,
others…
Discount
schemes
x
Market Size
(Local)
# of
Devices/Site
Replacement
Frequency
(# of years)
List Price
(Local) -
Market Size
(International)
Discount
schemes
List Price
(International)
x
%
Penetration
CAPITAL
EQUIPMENT &
INSTRUMENTS
x%
PenetrationMEDICAL
DEVICES
x
-
Consumption
rate per type
of patients
=
=
xx
# Surgical
Procedures
By specialism or
ICD-9 code
Discount
schemes
x
Market Size
(Local)# of units
used in each
procedure
% split single
vs. re-usable
List Price
(Local) -
Market Size
(International)
Discount
schemes
List Price
(International)
=
=
x
# yearly patient
admissions
By site, average
length of stay
Discount
schemes
x
Market Size
(Local)% split by
patient group OR
Incidence/
Prevalence
List Price
(Local) -
Market Size
(International)
Discount
schemes
List Price
(International) -
-
CONSUMABLES
/DISPOSABLES/
THERAPY
SOLUTIONS

TforG does not outsource Field Research
All interviews are conducted by TforG’s Field Research Team
(FRT):
> consists of full-time employees
> have a university degree and are native speakers
> with TforG for a number of years
> conducts over 10.000 interviews with health care
professionals each year
> daily debriefing session between the FRT and the
Project Manager
Design and Field-test of questionnaire
(exploration phase)
> the Field Research Manager fine-tunes the
questionnaire
> feed-back to and discussion with customer whenever
needed
> field-Test questionnaire: the purpose is to optimize the
quality of the answers and the flow of the interview
Training of the Field Research Team: 1-day
training of the Field Research Team
> background of the project
> product and application - understanding
> questionnaire – flow and quality
> project specific telephone techniques
TforG – Methodology

THANK YOUTFORG ANTWERP
TEL: +32 3 201 64 00
ADDRESS: ANKERRUI 8-10, 2000 ANTWERP
TFORG SHANGHAI
TEL: +86 21 6032 2030
ADDRESS: 12/F NANZHENG BUILDING, 580 NANJING WEST ROAD, 200041 SHANGHAI
WEBSITE: WWW.TFORG.COM

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